It can be difficult to prioritize your mobile dollars in today’s ever-changing world. If you’re not a multinational corporation with a huge technology budget, it becomes even more important to get those investments right. The Enterprise Mobility Exchange polled some of the leaders in the mobility vertical to see what they think their biggest obstacles are as well as how they intend to combat those in the coming years. We boiled it down to the most important statistics so that you can get a snapshot of how your company compares to others dealing with the same questions and challenges (chances are, you’re probably in more of the same boats than you’d predict).

1. Do you know where
to invest your
mobile dollars?

2. If you read tech coverage at all, you’ve heard experts talk about the growth of
mobility ad nauseum. Every statistic out there shows exponential growth for
both the consumer market as well as enterprises. And while consumers use
apps for myriad reasons, enterprise applications are designed for one thing
and one thing only — improving the bottom line.

3. …that can come in the form of a larger sales pipeline, more effective closing rates,
better KPI oversight, smoother operations, faster employee onboarding, more
interaction with your customers, whatever. But exactly where should you be
prioritizing your mobility resource allocation? If you’re like most companies, you don’t
have an unlimited budget to spend on mobile initiatives, so you have to prioritize
where your dollars go.

4. Depending on what type of company you are or what stage of your mobile roadmap
you’re in will largely determine what your next mobile investment should be. Your
industry, your product offering and your clients or customers all play into this. But
overall, there are some interesting trends in where mobile-forward companies are
spending their dollars, which we think can provide some valuable perspective for you.

5. The Enterprise Mobility Exchange recently released an eBook detailing some extensive
survey results. The Exchange polled mobility practitioners that attended Asia-Pacific,
European and two American Enterprise Mobility Exchange events. In each location, they
polled more than 60 attendees to ascertain where these mobile professionals were
either spending their money, or what they were worried about in the near future. The
Exchange also surveyed its global network of enterprise mobility leaders to supplement
the event responses.
The first interesting statistic has to do with who drives the mobility decisions within
these companies. According to the survey:
Are in Fleet Management
Are in Marketing
Are Mobility Specific
Are IT Personnel
Are in Operations

6. Many individuals think that marketing or operations drive most mobility
decisions, but in point of actual fact, they’re mostly driven by IT or mobility
personnel.

7. The second interesting fact is what these mobile leaders identify as their biggest
challenges. An overwhelming majority — 45 percent — identified “building a
coordinated mobility strategy” as their top pain point.
It’s not just the difficulty of developing the mobile solutions or keeping them secure —
just figuring out what your company’s strategic direction will be in this ever-evolving
landscape has proven overwhelmingly difficult for many companies.
building a coordinated
mobility strategy
Challenges

8. The next biggest challenge identified at 14 percent was building mobile
applications, which is to be expected. That was followed by integrating new
technologies with legacy systems (13 percent), which we have seen all-too-often
firsthand. And the last statistic receiving double digit support (11 percent) was
mobile security.
building mobile applications
integrating new technologies
Mobile security
Challenges

9. The main thing to take away from this is that even mobile leaders are struggling to define their
long-term strategy. But, these companies have a multi-tiered plan of attack to solve this mobility
roadmap dilemma based on the survey results.
 46 percent will invest in mobile applications
 36 percent will invest in change management
 27 percent are going to invest in mobile and enterprise security
 27 percent are going to invest in business intelligence or analytics
 19 percent are going to put money toward field service automation
 18 percent of companies will invest in: a Mobile Enterprise App Platform, mobile
connectivity, and mobile device management, respectively
Strategies

10. So, the moral of the story is that you’re not alone if you’re struggling to build a mobility strategy
roadmap. There are many companies, even those on the leading edge of mobility, who are
struggling with the same issues. But, these companies are investing money in solving that
problem. Hopefully the stats we provided will help put your mobile investment(s) into
perspective as compared to other leading companies.

11. About Us
At Copper Mobile, we excel at one thing above all others — building apps that make business sense. As
one of the only enterprise-specific mobile firms in the country, no other mobile solutions provider can
compete with our ability to help our clients build, deploy, and ultimately turn their mobile strategies into
real business returns.
That's who we are. That's what we do. That's what we've done hundreds of times before.
Contact us today to find out why we are more than an app developer — we're your partner for all things mobile.