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Naples 2.0: proposal for the Maestri di Strada association
1. MAESTRI DI STRADA
Euclid Network: Neapolis 2.0
International Social Innovation Competition
Created in loving memory of Carla Melazzini and Diogo Vasconcelos.
Their social engagement is an example for all.
2. WHAT:
The European Social Innovation Competition for Naples is a chance to bring positive change to a city where state and
market have failed to solve persisting social problems.
WHO:
Coproduce.it is an international collective of designers, innovators and creative thinkers practicing cocreation and
coproduction methods in response to social challenges across Europe. We are participating in the Social Innovation
Competition as it provides an opportunity to apply our experiences and work methodology to a worthwhile challenge.
WHY:
Coproduce.it chose to focus on the challenge of developing a new and sustainable business model for Maestri di
Strada. Maestri di Strada is a non profit organisation that operates in the field of education and focuses on marginalised
populations of the youth in the community. Its aim is to reduce the school drop out rate in schools where it exceeds 30%.
3. Inspirations:
Quotes from Carla Melazzini,
“Insegnare al principe di Danimarca”
[Sellerio, 2011]
4. BUILDING
LIFE
AND
WORK PLANS
”...qualunque sia il tipo e il livello
di apprendimento, qualunque sia il
tempo impiegato da ciascuno per
conquistarlo, il ragazzo fa in modo
di presentarlo anche come un dono
ai propri educatori...Olimpia...ha
recentemente dichiarato, insieme
alla sorella, che prima o poi vogliono
fare qualcosa per gli altri, per
restituire quello che hanno ricevuto.
Su questo desiderio prezioso...
bisognerebbe investire di più per
costruire progetti di vita e di lavoro.”
“Whatever is the type and level of learning, whatever it
takes for everyone to acquire it, students offer it as a gift
for their educators...Olimpia...has recently declared, with
her sister, that sooner or later they would like to make
something for the others, to give back what they have
received. We would invest more on thisprecious wish to
build life and work plans.”
[P 245]
5. FOSTERING
INDEPENDENCE
AND
RECIPROCITY
“ il volontariato, anche le persone
con le migliori intenzioni, se creano
dipendenza non lavorano bene.
Questa è una faccenda difficilissima
da gestire perché l’indipendenza
è legata a doppio filo con un’altra
caratteristica a mio avviso
irrinunciabile in una relazione: che
è la reciprocità...La relazione buona
è quella in cui tu espliciti che stai
ricevendo molto, per esempio in
termini di conoscienza, perché in una
buona relazione si crea pensiero.”
“if volunteers, although they’re people with good
intentions, if they become a volunteer to resolve their
own problems, it does not always work. This is a matter
difficult to manage because dependency is linked to
another characteristic that, according to me, cannot
be abandoned: reciprocity...A good relationship is one
which you show that you’re receiving a lot, for example
knowledge is created because in a good relationship
people generate thoughts.”
[P 206]
6. MULTIPLY
PLACES “La signora F., sorella di un boss
defunto, si lamenta che da lei
DEDICATED TO nessuno va a prendere il caffè. A
Chance non solo prende il caffè,
PROJECT ACTIVITIES
ma da consigli alle altre madri su
come tirare i figli fuori dai letti per
farli andare a scuola...La camera
di decompressione può ospitare
contemporaneamente tante
concomitanti e conflittuali infelicità.
E’ l’unico spazio del quartiere dove
è pensabile elaborare i lutti al di
fuori degli schemi rituali...Uno spazio
simile, in termini economici, non
costa molto. Se ce ne fossero molti,
in questi luoghi di guerra, sarebbe
forse possibile iniziare ad allentare
le maglie della paura e dell’odio.”
“Mrs F., (sister of a dead Camorra boss), complains that no
one visits her to get coffee. At Chance she gets the coffee
and she advises other mothers the best way to wake up
their children who must go to school...The decompression
chamber equally welcomes many people with their
different types of unhappiness. It’s the only place in the
community where it’s possible to recover from a loss
outside of the rituals of these neighborhoods’ societies . A
similar space, in economic terms, is not expensive. If there
were many, in these battle zones, it would be possible to
begin to defeat fear and hate.”
[P 245]
7. MOVE OUT
OF THE
NEIGHBORHOOD
“ ...ci siamo resi conto di quanto
possa essere claustrofobico lo spazio
della strada, palcoscenico di copioni
di vita rigidamente predeterminati ed
escludenti. Da tutto ciò ha preso le
mosse una didattica itinerante, in un
pendolare movimento dentro-fuori,
nella quale la funzione rassicurante
e protettiva è svolta principalmente
dalle persone adulte, docenti ed
educatori...”
“we recognized how much the street space is
claustrophobic, the street space becomes a stage with
predetermined scripts and you become trapped in the
storyline. From this rigid starting point, we have initiated
nomadic teaching methods which allows the participants
to be mobile within the city. This method has the students
leaving the confines of their neighborhoods, with
protection and support provided by adults, teachers and
educators...”
[P 144]
9. PROPOSAL:
If selected we will organize a series of interactive workshops with MdS in the codesign and coproduction processes to
discover new solutions to financial challenges, increase participation and engagement and raise visibility to link success of
group with a success to the city and people of Naples.
Our proposed transformation process is based on reciprocal trust, human relationships and respect of the local cultural
factors and dynamics. The coproduce.it collective is very aware of these varied factors and will leverage on it to deliver a
flexible solution that responds to the complex needs of the final users.
STRATEGY:
We aim to use a coproduction approach so to decrease the expenses of the service front stage leveraging on the mutual
helping of involved actors, and to generate a new business model built around the emerging concepts of alternative
currencies, resilient communities and collaborative consumption.
10. FRONT
STAGE
Taskrabbit
Loops
WizIQ
MdS
Time banks
Restorative Circles We want to promote a coproduction
Loosecubes approach that involves and
Life program
Make it Work empowers members from the local
SuperCoolSchool
communities, inviting them to play
Transition Towns
an active role in the transformation
process while increasing their sense
CLASSIC MUTUAL
VOLUNTEER HELPING of responsibility. Promoting the
participation of other stakeholders
helps to deliver more relevant,
viable, and sustainable solutions.
Lion
DonorsChoose
Our intention is to encourage MdS
to shift from a solely traditional
charity funded business model to a
triple bottom line business model
(that considers and quantifies
BACK
STAGE also the social costs/benefits)
which rationalises the community
Front Stage: departments which come in direct contact with Classic volunteer: the volunteer is the acts as “service resources and generates profit to
the client, such as marketing and sales. provider” for the beneficiary.
be re-invested in the association’s
Back stage: responsibilities and other duties which deal Mutual helping: the actors are both “service providers” and
with administration rather than direct client contact. beneficiaries.
activities.
11. NON FINANCIAL
ASSETS
The Saber project
Time dollars
WR bank Ripple
SCESC
Ithaca hours LETS MdS
IRTA
STOCK FLOW
Enzi
The central idea of our project is
Kickstarter
to generate a new business model
Citizen effect
built around the emerging concepts
Micro credit Social impact bonds of alternative currencies, resilient
Trustfund
GreenNote
communities and collaborative
Cofundos consumption.
Today education needs a new
Fundcauses
funding model that relies less on
classic donations and more on peer
funding, resource sharing, human
FINANCIAL capital investment and social
ASSETS
finance instruments, with the aim of
Financial assets: A non-physical asset, such as a stocks, Stock: measured at one specific time, represents a quantity involving all the social actors of the
bonds, or bank deposits. existing at that point in time, accumulated in the past.
community and developing “all” its
Non-financial asssets: Physical and tangible asset, such as Flow: measured per unit of time. Flow is roughly analogous
real estate or personal property. to rate or speed in this sense. human capital.
