Blogging and Social Media for Lawyers: With Ethics

1. Blogging and
Social Media
Cordell M. Parvin
http://www.cordellparvin.com
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2. Client Development Principles
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3. G
e
t
t
i
n
g
H
i Getting Hired
r
e Trust and Rapport
d
in Client Meetings
a
Recommendations
n
u
t
s Relationships Weak Ties
h
e
l Credibility
l
Visibility

4. Client Development Tools
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5. 5

6. Traditional Law Firm Marketing
1. Brochures
2. Email Alerts
3. Websites / Branding
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7. Traditional Law Firm Marketing
“Push-Tactic”
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8. What Has Changed?
Clients
Economy
Technology
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9. Law Firm Marketing Today
Today it’syou know,
who knows
It’s not what you know,
who
what you know
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10. Clients and
Referral
Sources
Need to Find
You and What
You Know
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12. Social Media-Tool to Engage People
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13. Tool to Expand Weak Tie Reach
Strong-Tie Buzz
Weak-Tie Buzz
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14. Marketing Guru
Seth Godin
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15. 15

16. Social Media Marketing
“Pull-Tactic”
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17. Why Use Social Media
2011
Geometrically
Expanded by
Social Media
Weak Tie Buzz (Eyeballs) Reach
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18. Wine and Social Media Guru
Gary Vaynerchuk
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19. 19

20. Social Media
New survey data reveals that more than
70 percent of lawyers are members of an
online social network
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21. Why Use Social Media
Reduces Luck Factor
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22. Why Use Social Media
Tool to Listen and Monitor What
Impacts Clients 22

23. 23

24. 24

25. Why Use Social Media
Levels Playing Field For
Younger Lawyers 25

26. Why Use Social Media
A Tool To Show You Are the Expert
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27. Lizzette Zubey-Asst. GC Microchip
“We are looking for
counsel that knows our
industry, our business
and is an expert in the
niche area we need help
in. Cost is an
afterthought.”
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28. Why Use Social Media
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29. Why Use Social Media
Forces You to Create Valuable Content
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30. Why Use Social Media
Improve Writing and Communication Skills
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31. Why Use Social Media
Provides a Way to Get Feedback
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32. Why Use Social Media
Opportunities to Lead
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33. Why Use Social Media
Reduces or Eliminates Blast Email
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34. Why Use Social Media
Content Available 24/7
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35. Why Use Social Media
Efficient & Effective Way to Stay in Touch
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36. How Clients Benefit
Research Lawyer / Law Firm
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37. How Clients Benefit
Industry Knowledge / Lawyer Speciality
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38. How Clients Benefit
Sense of Personality / Rapport
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39. How Clients Benefit
Compare Lawyers / Law Firms
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40. How Clients Benefit
Size of Firm / Experience of Lawyer
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41. How Clients Benefit
Choose What to Read/Review
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42. How Clients Benefit
Learn to Avoid Problems /
Identify Opportunities
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43. How Clients Benefit
Legal Slant on Business Topic
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44. How Clients Benefit
What Are Others Saying About Lawyer
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45. How Clients Benefit
Informed Decision When Hiring
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46. How to Make Social Media Work
Customer Plus-Delta
Napsterize Knowledge
Build the Buzz
Create Community
Make Bite-Size Chunks
Create a Cause
Create Client Evangelists
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47. Interact
Connect
Disseminate
Organize
Locate
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48. Locate and Organize - Google Reader
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49. Locate and Organize
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50. Disseminate - Feeddler
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51. Disseminate-HootSuite
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52. Locate Organize and Disseminate-Zite
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53. How to Make Social Media Work
Use to Build and Maintain Relationships
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54. How to Make Social Media Work
Teach Do Not Sell
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55. How to Make Social Media Work
Distribute
Valuable
Content
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56. Three Essential Points
Valuable Content
Presented/Written Well
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57. Three Essential Points
Social Media for
Wide Distribution
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58. How to Make Social Media Work
Expand Weak Ties
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59. 59

60. Kevin O’Neill
P
O
D
C
A
S
T
S

61. R
A
D
I
O
S
H
O
W
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62. What is a Blog?
62

63. Blogs

64. B
L
O
G
S
64

65. B
L
O
G
S
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66. B
L
O
G
S
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67. B
L
O
G
S
67

68. B
L
O
G
S
James Gannon
Toronto, 2d Yr.

69. Travis Crabtree
B
L
O
G
S
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70. B
L
O
G
S
Staci Riordan
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71. B
L
O
G
S
FASHION COMPANIES: BREAK THE
RULES AND EVOLVE OR RISK BEING
OUT OF FASHION
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72. B
L
O
G
S
72

73. Facebook
F
A
C
E
B
O
O
K
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74. Facebook
F
A
C
E
B
O
O
K
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75. F
A
C
E
B
O
O
K
75

76. L
I
N
K
E
D
I
N
76

77. L
I
N
K
E
D
I
N
Joshua Horn 77

78. 78

79. T
W
I
T
T
E
R
Joshua Horn 79

80. T
W
I
T
T
E
R
Chris Cheatham Twitter
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81. John Boscariol
Toronto
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83. Social Media Ethics

84. Social Media Ethics
the Commission concluded that no new restrictions are necessary in this area, but
that lawyers would benefit from more guidance on how to use new client
development tools in a manner that is consistent with the profession’s core values.
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85. Social Media Ethics
Don’t Blow Client Confidences

86. Social Media Ethics
Educate
Don’t Give Legal Advice

87. Social Media Ethics
Don’t Allow Perception of
Attorney Client Relationship

88. Social Media Ethics
Use Disclaimers

89. Social Media Ethics
Don’t Mislead - Your Capabilities

90. Social Media Ethics
Don’t Solicit Work

91. Social Media Ethics
Don’t Violate Conflict of Interest Rules

92. Social Media Ethics
Don’t Violate Unauthorized
Practice of Law Rules

93. Your Next Steps
Incorporate Social into BD Plan
and Strategy for Your Group 93

94. Your Next Steps
Listen to Clients
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95. Your Next Steps
Create Valuable Content
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96. Your Next Steps
Develop
Weak Tie
Relationships
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97. Your Next Steps
Create Client Evangelists
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98. Blogging and
Social Media
Cordell M. Parvin
http://www.cordellparvin.com
98