Developing a Niche Portable Practice
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The document discusses developing a niche portable law practice. It recommends that lawyers narrow their focus by discovering a niche practice area based on their passions, strengths and a growing industry. It also emphasizes creating a detailed plan with goals and actions for business development, learning, and relationship building using both traditional and online marketing strategies. Developing expertise in the niche industry and regularly providing valuable online content can help raise a lawyer's visibility and credibility after establishing their niche practice.
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Developing a Niche Portable Practice
- 1. 1 Cordell M. Parvin http://www.cordellparvin.com Developing a Niche Portable Practice
- 2. 2 What We Will Cover Why have a niche Discover the right niche practice Create a plan Use Internet Tools
- 3. 3 Why Have a Niche? Market to Everyone You Market to No One
- 4. 4 Why Have a Niche? Military Spouses need a practice that travels well
- 5. 5 Marketing to Your Niche Narrows Your Focus
- 6. 6 Marketing to Your Niche Takes Less Time and Effort
- 8. 8 What Do You Want to Accomplish? Discover Your Niche
- 9. 9 What Are You Passionate About? Discover Your Niche
- 10. 10 Discover Your Niche What Are Your Strengths?
- 13. Sports Intellectual Property Banking Patent Litigation Health Care Regulatory Discover Your Niche Data Privacy
- 14. 14 You Can Be Dominate Lawyer and Take to Another State Discover Your Niche
- 17. The Power of Planning
- 18. 18 Successful People Think Optimistically and Plan Purposefully
- 19. 19 Successful People Set stretch goals and adopt high standards for themselves.
- 21. 21 What 2016 Plan Goals 90 Days Why Important How Next Week
- 22. 22 Planning Start with Focus on Long-Term 2021 2016
- 23. Do You Have an Incredibly Ambitious Goal That Energizes You? 23 One Compelling Question
- 24. Define Your Target Market 24 Before You Start Planning
- 25. Decide What You Want Target Market to Hire You to Do? 25 Before You Start Planning
- 26. Become Visible and Credible by Adding Value 26 Before You Start Planning
- 27. What Are Target Market Organizations 27 Before You Start Planning
- 28. Identify Your Target Market’s Problems, Opportunities and Changes 28 Before You Start Planning
- 29. What Creative Solutions Can You Provide to Your Target Market 29 Before You Start Planning
- 30. Set the Most Effective Goals 30 Create a Plan with Goals
- 31. 31 Create a Plan with Goals Goals Hours Activities Goals Hours TopDown BottomUp
- 32. 32 • Promotion • Earn $_____ • _____ New Clients/ Customers • Expand Relationship with _____ Clients/ Customers Motivating Performance Goals
- 33. 33 • Learn How to____ • Read ___ • Speak at ____ • Contact ___ • Meet with ____ contacts • Write ___ articles and get them published Detailed Action Goals
- 34. 500 Hours to Invest 100 Administrative __ Business Development __ Your Development Planning 34
- 35. 35 Substantive Learning Industry and Business Knowledge People Skills Your Development Create a Plan with Goals
- 36. 36 Reputation / Profile Relationship Building Create a Plan with Goals
- 37. Prioritization Matrix High Return / Low Investment Do first and do often High Return / High Investment Break down into smaller pieces Low Return / Low Investment Do when you have time Low Return / High Investment Say NO graciously!
- 39. 39 Partner for Accountability Planning How to Execute Plan
- 40. 40 Become Visible and Credible Client Development 2016
- 41. 41 It’s not what you know, Today it’s who knows what you know It’s not who you know, After Niche Discovered
- 42. Recommendations Trust and Rapport Visibility Getting Hired Credibility Client Meetings Relationships Reputation / Profile Weak Ties
- 44. Weak Tie Reach 44 Strong-Tie Buzz Weak-Tie Buzz
- 46. 46 New Tools 2016 Geometrically Expanded by Social Media
- 48. 48 Connect - Linked In
- 50. 50 Distribute Valuable Content How to Make Social Media Work
- 51. Valuable Content 51 Three Essential Points Presented/Written Well
- 52. 52 Three Essential Points Social Media for Wide Distribution
- 53. 53 After Niche Discovered Raise Your Visibility and Credibility
- 54. 54 After Niche Discovered Understand Industry Business
- 55. 55 After Niche Discovered Understand Law that Affects Industry
- 57. 57 Travis Crabtree Examples Internet Law / Commercial Litigation
- 58. 58 Examples
- 60. 60 Examples
- 61. 61 R. David Donoghue IP / Patent / Litigation Examples
- 62. 62 Examples
- 64. 64 Examples
- 65. 65 Examples Larry gained significant hands-on experience in heavy construction before attending law school. He grew up in a family-owned general contracting company ..., worked as an estimator and project manager in heavy construction industry for eight years.
- 66. 66 Andrea Anderson Examples IP / Outdoor Sports Clothing
- 67. 67 Examples Shawn Tuma Computer Fraud / Data Security
- 68. 68 Examples
- 71. 71 Differentiate Yourself “Good” Lawyers Analyze
- 72. 72 Differentiate Yourself “Great” Lawyers Analyze and Synthesize
- 75. 75 Podcast and Internet Radio Kevin O’Neill
- 76. Video 76
- 77. 77 Webinars
- 78. 78 Cordell M. Parvin http://www.cordellparvin.com Developing a Niche Portable Practice