1. TWITTER 101
Ben Molfetta
Victoria Monachino
Core Online Marketing
@coremarketing

2. Presentation Overview
1. Introduction
2. Best Practices
3. Twitter Tools/ Resources

3. Introduction
IS SOCIAL MEDIA NECESSARY?

4. Introduction
Social Media is a critical component within
an online marketing infrastructure.

5. Introduction
• Brand Building
• Inbound Lead Generation
• Customer Service/Retention
• Expanding Reach/Amplify Your Message
• Connecting with Influencers/Creating Online Authority
• Research
• Referrals/Recommendations/Credibility

6. Introduction

7. Twitter is real time. Twitter is the most effective social media
tool for real-time communication.
Introduction

8. Twitter Best Practices
Use Twitter for on-going, thought
provoking conversation – rather than
using it as a broadcast tool

9. Twitter Best Practices
• Be yourself
• Be responsive
• Be respectful
• Be knowledgeable

10. Twitter Best Practices
• Tweets should be varied; information, opinion,
curated content, humour, etc.
• Use Twitter as a complement to other social
media tools
• Quality over Quantity

11. Twitter Best Practices
• Produce great content
• Be engaged with your community
• Seek out like-minded communities of interest

12. Twitter Do’s
• Use hashtags wisely
• Respond to all tweets (even negative tweets)
• Say thank-you
• Ask and answer questions
• Tweet at different times
• Engage and interact
• Leave room for others to re-tweet your message
• Build relationships like you would offline
• Connect with people at business events

13. Twitter Don’ts
• Don’t automate your responses
• Don’t follow everyone
• Don’t be rude
• Don’t SHOUT
• Don’t ignore people who take the time to tweet you
• Don’t over promote
• Don’t get too personal or negative

14. Example Twitter Tools
HootSuite www.hootsuite.com
Sprout Social www.sproutsocial.com

15. Twitter Resources
Twitter Dictionary
http://twictionary.pbworks.com/w/page/22547584/FrontPage
Twitter Blog
https://blog.twitter.com/company
Twitter Tips
http://socialtriggers.com/twitter-tips/