Condensed version of the "Networked Academic" slideshow to be presented at the 2013 National Communication Association's annual convention in Washington, D.C.

1. The Networked
Academic
Strategic Social Media Education
Corinne Weisgerber, Ph.D.
Associate Professor of Communication
St. Edward’s University
@corinnew

2. ?
How would you like to have
100s
of Teaching
Assistants

3. Setting up a strategic network of professional connections using
Step 1: Twitter, Blogs, and Social Bookmarks

4. Having info find you and
aggregating that info for
later class use

5. Having info find you and
aggregating that info for
later class use

6. Having info find you and
aggregating that info for
later class use

7. Aggregating potential
course material with
social bookmarks
Minimal time investment
A Diigo tag for each
class. Ex.: COMM3309
Public tags = giving back

8. Aggregating potential
course material with
social bookmarks
Minimal time investment
A Diigo tag for each
class. Ex.: COMM3309
Public tags = giving back

9. Continuous updating of
class material.
Especially important in
rapidly changing fields
such as Communication.
Informed by resources
received from network and
aggregated throughout
the year.
COMM 3309
COMM 3309
Social Media for Public Relations
Social Media for Public Relations
St. Edward’s University Department of Communication
St. Edward’s University ••Department of Communication
Section 01 Spring 2010 TH 118 MW 3:30 4:45 p.m.
Section 01 •• Spring 2010 •• TH 118 •• MW 3:30 ––4:45 p.m.
Instructor: Dr. Corinne Weisgerber
Instructor: Dr. Corinne Weisgerber
Email: corinnew@stedwards.edu
Email: corinnew@stedwards.edu
COURSE DESCRIPTION
COURSE DESCRIPTION
In April 2006, Richard Edelman, CEO of the largest independently owned PR firm in the world,
In April 2006, Richard Edelman, CEO of the largest independently owned PR firm in the world,
told an audience of PR professionals that:
told an audience of PR professionals that:
“The media, communications, and marketing landscape in which the public relations industry
“The media, communications, and marketing landscape in which the public relations industry
was developed is being knocked down [...] It is the decline of media based on top-down
was developed is being knocked down [...] It is the decline of media based on aatop-down
model of communications. In this model, small group of elites are briefed in advance with
model of communications. In this model, aasmall group of elites are briefed in advance with
messages that are too often tightly scripted to brief the national newspaper, broadcast
messages that are too often tightly scripted to brief the national newspaper, broadcast
networks and newsmagazines. The message is then simplified and communicated to mass
networks and newsmagazines. The message is then simplified and communicated to aamass
audience via advertising or as “earned” editorial. This model is premised on the audience
audience via advertising or as “earned” editorial. This model is premised on the audience
being passive receptors for the message [...] In the emerging model, as epitomized by
being passive receptors for the message [...] In the emerging model, as epitomized by
YouTube, MySpace, Oh My News and Wikipedia, ordinary people provide content to others.
YouTube, MySpace, Oh My News and Wikipedia, ordinary people provide content to others.
Ideas and information are passed virally. This consumer generated content alters the laws of
Ideas and information are passed virally. This consumer generated content alters the laws of
control of message. Many are calling this new social and user driven media ‘Web 2.0.’”
control of message. Many are calling this new social and user driven media ‘Web 2.0.’”
COURSE ASSIGNMENTS
COURSE ASSIGNMENTS
SOCIAL MEDIA AUDIT
SOCIAL MEDIA AUDIT
Many thanks to Barbara Nixon from Georgia Southern University. This project is based heavily on her work there.
**Many thanks to Barbara Nixon from Georgia Southern University. This project is based heavily on her work there.
This assignment gives you an opportunity to learn how to monitor blog and other social media
This assignment gives you an opportunity to learn how to monitor blog and other social media
content in way that provides similar insight offered by more traditional environmental scanning
content in aaway that provides similar insight offered by more traditional environmental scanning
methods. Many people will discuss your client or organization and its products/services on their
methods. Many people will discuss your client or organization and its products/services on their
own Web sites or on social media sites, outside of realm traditional media. Just as it is important for
own Web sites or on social media sites, outside of realm traditional media. Just as it is important for
you to know what the media and your community are saying about your organization and its
you to know what the media and your community are saying about your organization and its
products/services, it is important to know what is being said in social media sites like blogs, social
products/services, it is important to know what is being said in social media sites like blogs, social
networks, and microblogs.
networks, and microblogs.
For this assignment, you will:
For this assignment, you will:
monitor the online conversation that has occurred about an organization or brand of your
•• monitor the online conversation that has occurred about an organization or brand of your
choosing during the past weeks
choosing during the past 44weeks
create table for your data, and
•• create aatable for your data, and
write an analysis of the conversation with suggestions for action.
•• write an analysis of the conversation with suggestions for action.

10. OPEN {
{ Scholarship

11. OPEN {
{ Scholarship
I share
You share
we all gain

12. The Networked Class:
Crowdsourced syllabi • Collaborative assignments •
Shared projects • Shared class activities • Shared slides

13. The Networked Class:
Crowdsourced syllabi • Collaborative assignments •
Shared projects • Shared class activities • Shared slides

14. The Networked Class:
Crowdsourced syllabi • Collaborative assignments •
Shared projects • Shared class activities • Shared slides

15. The Networked Class:
Crowdsourced syllabi • Collaborative assignments •
Shared projects • Shared class activities • Shared slides

16. The Networked Class:
Crowdsourced syllabi • Collaborative assignments •
Shared projects • Shared class activities • Shared slides

17. The network provides the resources
The networked academic curates them

18. The Professor as
MODEL
Scaffolding & Modeling Theories
Teachers should model behavior & guide
learners through an activity to increase
their confidence and competence and
then gradually withdraw the scaffold to
encourage independent learning.

19. Modeling to students how to create their own learning network
Step 2: Guiding them through the curation process

20. Teaching students to identify experts & tap into their social media streams

21. Teaching students to filter, aggregate and add value to online resources
received through their network

22. INDEPENDENT LEARNING
Facilitated by Social Media
Networked
Academic

23. INDEPENDENT LEARNING
Facilitated by Social Media
Networked
Academic
becomes
Teacher
Curator

24. INDEPENDENT LEARNING
Facilitated by Social Media
Networked
Academic
models
Networked
Student
becomes
Teacher
Curator

25. INDEPENDENT LEARNING
Facilitated by Social Media
Networked
Academic
Networked
Student
Student
Curator
models
becomes
models
becomes
Teacher
Curator