Used for presentation on Jan 26, 2010. Seminar for non-profit organizations to learn how to use social media to benefit their organization

1. Blogging Bootcamp

2. What is Social Media?

3. What is Social Media Any tool that lets you share information and network with others • Blogging • Micro-blogging • Social networks • Video sharing • Photo sharing • Chat Rooms • Podcasts • Virtual worlds • Wikis • Mobile

4. Why should you care as a non-profit? It’s an affordable way to get results It’s changing how marketing works It’s growing insanely fast The ROI outweighs any time put into it

5. Should every nonprofit blog? Yes! Take the benefits of a newsletter and put it online constant updates success stories pictures needs that are accessible by more people in more ways (RSS feeds/Email subscriptions)

6. Today’s Blogosphere Blogs are now a standard source of news and info 346 million blog readers worldwide 77 million+ Americans visit blogs Roughly half of all bloggers are over 35 133 million blogs created since 2002 Source: Technorati State of the Blogosphere 2008

7. How To Blog

8. What it takes to blog • You consistently have something to say • The writer has authority • You're willing to be candid • There's something in it for the readers

9. Getting Started Wordpress and Blogger Over 145 million results in Google search Sign up for account Select a template Start Posting My Sample Here

10. Blog Format Short Short Paragraphs Important points highlighted Bulleted lists Links to other sites Conversational All “rules” could be broken

11. Pre-Blogging Determine purpose of blog Create a blog schedule Brainstorm a hundred post ideas Write posts in advance Network Write great content

12. Keys to connecting with audience • Honesty • Limited expectations • Knowledge of the reader

13. Is anyone reading? Google Alerts Tracks mention of your blog Google Blogs Search for mention of your blog Make sure to acknowledge any recognition Cant acknowledge if you don’t know

14. How are businesses using blogs?

15. Examples Cause Global The Cohen Report Compassion International

16. SUBSCRIBERSARE THE LIFE BLOOD OF A SUCCESSFUL BLOG

17. Define “Subscribe” Emphasize subscription’s advantage: FREE useful information delivered directly Point them to options EMAIL RSS FEED

18. RSS & Email Subscriptions RSS (Really Simple Syndication) Readers subscribe to your blog & receive automatic to the minute updates

19. K.I.S.S. Make it easy & obvious Separate subscription page

20. It is essentialin all copywriting that you avoid unclear jargon, even if it’s not jargon to you.

21. A few closing thoughts Make 2010 your year for Social Media Create achievable goals It’s easier than you think Education erases fear

22. Thanks for your time. Audry, Janelle, Julia, Katey, Meghan Cornerstone University SIFE