1.
Yahoo! Search Mixed Media SERPs <ul><li>Dec, 2009 </li></ul>Larry Cornett VP, Consumer Products Yahoo! Search

2.
<ul><ul><li>Blending different types of results </li></ul></ul><ul><ul><li>Blending data inside a result </li></ul></ul><ul><ul><li>Paid sources and brand ads </li></ul></ul><ul><ul><li>Blending applications </li></ul></ul>Yahoo! Search Blending on multiple levels <ul><li>Sources </li></ul><ul><li>Results </li></ul><ul><li>Ads </li></ul><ul><li>Page </li></ul>

3.
Blending pre-SERP (search engine results page) Blending

4.
Guiding pre-SERP Guiding

5.
The blend on SERP Ads Sources

6.
The blend on SERP Page applications Structured results

7.
Blending inside shortcuts Media & Sources

8.
Blending sources Time-based source

9.
Blending inside the actual results

10.
Blending ads (Rich Ads in Search) Yahoo! Search

11.
Blending applications on SERP Yahoo! Search

12.
Value of blended mixed media SERPs Yahoo! Search <ul><ul><li>More comprehensive search experience </li></ul></ul><ul><ul><li>Guide searchers to the right results </li></ul></ul><ul><ul><li>Broader range of SEO opportunities </li></ul></ul><ul><ul><li>Take control of your brand </li></ul></ul><ul><ul><li>Differentiate with SearchMonkey </li></ul></ul><ul><ul><li>Increase qualified clicks </li></ul></ul>

13.
Learn more <ul><li>Structured data and applications </li></ul><ul><ul><ul><li>http://developer.search.yahoo.com/start </li></ul></ul></ul><ul><li>Search advertising </li></ul><ul><ul><ul><li>http://advertising.yahoo.com/ </li></ul></ul></ul>Yahoo! Search