The document summarizes recent food and beverage marketing trends from September 2016. It highlights collaborations between Mountain Dew and VFILES on a wearable tech clothing line, between Burger King and Frito-Lay on Cheetos Chicken Fries, and new fall-flavored products from Hostess. It also mentions new products from 7-Eleven, PepsiCo, Smashburger, Mondelez, Taco Bell, and Reese's Puffs and encourages the reader to follow the monthly marketing updates on Twitter.

1. #MarketingMinute
Monthly #MarketingMinute Highlights Recent
Food and Beverage Marketing Trends and Tips
September 26, 2016

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Mountain Dew and VFILES debut wearable-tech
collaboration
with new urban street-wear collection
Read more: http://bit.ly/2d0WHVD

3. 3
Burger King and Frito-Lay reunite for Cheetos
Chicken Fries
Read more: http://bit.ly/2cqHWPK

4. 4
Read more: http://bit.ly/2cB04kp
7-Eleven sips on the end of summer with new
green apple Skittles Slurpee

5. 5
Hostess intros new fall-flavored lineup to appeal
to fall lovers
Read more: http://bit.ly/2cAZQKi

6. 6
PepsiCo turns up entertainment with 'The Sound
Drop' music-based video series
Read more: http://bit.ly/2cB1Ou9

7. 7
Smashburger looks to consumers to create unique
local burgers
Read more: http://bit.ly/2d10iTm

8. 8
Mondelez makes a splash in U.S. candy market
with new Oreo chocolate bar
Read more: http://bit.ly/2cB40BK

9. 9
Read more: http://cnb.cx/2czSNVu
Taco Bell debuts Airheads white mystery slushie
with social media guessing game

10. 10
Reese’s Puffs cereal becomes first sponsor of
Yahoo competitive game show
Read more: http://bit.ly/2cu6V1y

11. 11
Read more: http://bit.ly/2cMemRh
Nabisco celebrates 115-year birthday with '115
Moments of Joy'

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