Ce diaporama a bien été signalé.
Le téléchargement de votre SlideShare est en cours. ×

Interconnectedness Presentation

Publicité
Publicité
Publicité
Publicité
Publicité
Publicité
Publicité
Publicité
Publicité
Publicité
Publicité
Publicité
Chargement dans…3
×

Consultez-les par la suite

1 sur 4 Publicité
Publicité

Plus De Contenu Connexe

Diaporamas pour vous (20)

Publicité

Similaire à Interconnectedness Presentation (20)

Plus récents (20)

Publicité

Interconnectedness Presentation

  1. 1. The history of the internet and interconnectedness <br /><ul><li>Internet was only a vague idea 50 years ago
  2. 2. It all began in 1957
  3. 3. Before 1957 computers only worked on one thing at a time, (called Batch Processing) this was slow and pretty ineffective
  4. 4. Programming meant a lot of manual work, there was no direct connection between computers and a lot of viruses were contracted
  5. 5. In 1957 a big change began, A remote connection had to be installed so that the developers could work directly on the computers
  6. 6. At the same time the idea of ‘time sharing’ came about, this meant we could share the processing power of one computer with multiple users
  7. 7. At this time knowledge was only transferred by people,
  8. 8. In 1958 the DARPA planned a large scale computer network to accelerate knowledge transfer and prevent repeating existing research
  9. 9. This network was called the ‘APARNET’
  10. 10. Three other concepts were then developed: Military, Commercial and Scientific network
  11. 11. These individual networks meant the government, scientific agencies, colleges etc could share processing power and exchange data
  12. 12. These networks were the foundations for our modern day internet
  13. 13. Next, regional networks were created , allowing for wider sharing and
  14. 14. Internet was created as a common language for all the networks to communicate with each other allowing all computers to communicate where ever they were on any network.
  15. 15. Telecoms companies made internet available to the public and businesses
  16. 16. In the 80’s the a lot of dot com companies were created to try and exploit the ‘promise of the internet’ but its use didn’t take off as quickly as predicted so most of these companies failed and people lost a lot of money.
  17. 17. Use of the internet has been a lot more gradual than predicted. </li></li></ul><li>Interconnectedness & Advertising<br />Interconnectedness has allowed for cheaper advertising <br />Allows brands to target more specific consumers as they know exactly where to reach them<br />Advertising has become far more interactive, often relying on consumers to shape the campaigns<br />Created a far more consumer driven world where brands have less control over their image<br />Allows consumers to connect and become part of the brand on a more personal level<br />Relates to individuals more efficiently <br />Consumer is more in control, with less ‘mind washing’ traditional advertising campaigns and more interactivity with the brand<br />Consumer has more trust for the brand as they are shaping it themselves<br />
  18. 18. Kodak<br />Insight<br />People love to share what they are doing with their networks<br />Idea<br />Interactive Kodak billboards where people can share their pictures with people in their area<br />Campaign Title<br />‘Share the moment’<br />
  19. 19. Share the moment<br />Kodak interactive billboard placed around cities and towns in bus shelters, on the underground and in the street<br />People are invited to state their location on foursquare using the Kodak branded page and upload their picture of the area alongside the update<br />Foursqaure update is shown on Facebook and picture is shared amongst social network<br />Picture is automatically sent to digital billboards to be shared with people in the area, perhaps making them look at their surroundings in a new way <br />Photographer gets a moment of fame as their name appears in the corner of the screen and is uploaded onto Kodak’s ‘visual world map’ on their website<br />

×