Content strategy has had a lot of lightbulb moments since the first CS Forum four years ago. However after seeing the same problems over and over again I started to wonder how big businesses got themselves into such a hot mess of content in the first place.
So, I went back to the start – and talked to four startups – a mix of digital and physical products, those who relish content and those who struggle with it. I asked how much content they produce (a lot), do they have a content person (nope), do they plan to hire a content person (nope to that too), and how that all makes sense if content is valued to them (and it was).
Discover what I learnt, including where good practices and bad habits start, and how to create, grow and maintain a content strategy as your organisation grows.