Not sure what content strategy is? Don't care? Hopefully this talk will change your mind... Forget boring case studies - instead I'll be looking at content strategy in the real world, particularly an area near and dear to my (and maybe your) heart - online dating! From a year in the wilds of Plenty of Fish and OkCupid, find out what on earth we content strategists do, why it matters, and most importantly how it can help you get to first base.

1. CORY-ANN JOSEPH
How Content Strategy can
get you a date

2. Planning
Creation
Approval
Migration
Publicatio
n
Maintena

3. Planning
Creation
Approval
Migration
Publicatio
n
Maintena

4. Usage Lifecycle
http://bokardo.com/archives/designing-for-the-social-web-the-usage-

5. Online dating
Lifecycle
http://bokardo.com/archives/designing-for-the-social-web-the-usage-

7. 1. Profile
2.
Messages/chat
s
3. The Google

8. http://xkcd.com/1124/

9. Gym/sports/keeping fit
= 36%
Sense of humour =
32%
Easy Going/Laid Back

17. Caleb
Lane,
Male model
(fyi… not
from dublin)
http://lulalulerasworld.blogspot.ie/2011/02/caleb-lane.html

18. http://www.beccaclason.com/Should-I-Text-Him-Flowchart

19. http://www.theproducersperspective.com/wp-

20. http://www.tbseblog.com/2011/04/19/awkward-moves-handshake-

21. fin
http://www.bentoelmild.com/wp-content/uploads/2012/07/black-labrador-retriever-puppy-dog-face-paws-