Learn how to build on fundamental marketing elements such as branding and focus on a target market. Internet marketing and your business in social media depend on key elements to make your SEO and social media strategy. Website design, keyword research and other tools of the trade are covered in this presentation for SBDC and Sierra Commmons.

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Introduction to
Social Media Marketing
View this presentation online at:
http://www.coryon.com/sbdc-social-2015
Coryon Redd
coryon@gmail.com
Coryon.com

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Beware:
Big Box of Text to Follow

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The Center is sponsored through the cooperative efforts of the
U.S. Small Business Administration, California State University
Chico Research Foundation, and the Sierra Business Council. A
Small Business Advisory Board made up of business, government
and educational representatives provides guidance and up-to-
date information on issues that impact small businesses. Serving
the El Dorado, Placer, Plumas, Nevada, Sierra, Lassen and Modoc
counties; the Center utilizes a network consisting of resource
partners, business development programs, and professionally
trained consultants. Our consultants identify specific needs and
provide guidance to small business owners that assist them with
achieving profitability and long term sustainability.
About the SBDC

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SBDC Mission
Our mission is to help emerging and existing
businesses become successful utilizing one-to-
one business consulting, workshops, a
reference library and resource partners. To
accomplish this we assist our clients with job
creation/retention, capital infusion, increased
revenue, increased profitability and long term
business sustainability. Learn more at
SierraSBDC.com

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Scary Copyright Warning
© 2011 -2015 by the Sierra California Small
Business Development Center - Truckee. All
rights reserved.
No part of this publication may be reproduced
or used in any form or by any means, graphic,
electronic or mechanical,
including photocopying, recording, taping, or
information storage and retrieval systems
without written permission.

6. Can Online Marketing
Grow Your Business?

8. What is Marketing?

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Here’s What!
Marketing 101 (in 1 slide)
Who is your Market?
Branding
What is your Mission? - Why Are You in Business?
Manage your Message – Takes Time and Effort
Features vs. Benefits
Marketing is Not Selling!

10. Targeting Your Market
Survey Your Market
Create Personas
Keyword Research
SocialMention.com
Research Competitors
Tools to Research Your Market:

11. How Are You Reaching
Your Market?
Traditional Advertising (Print, Radio, etc)
Customer Referrals
Networking and Joint Ventures
Cold Calling and Sales
Internet Marketing
Marketing Channels:

12. What is Online Marketing?

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Let’s Start with the Basics
• Start with a Persuasive Website
• Website Visits from Many Sources
Search Engines (SEO)
Social Media
Pay for It – Facebook, Sponsored Search
Video
Email
Lots More Options…

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SBDC Mentor, Entrepreneur
& Teacher
Founder of batteries4less.com and
Coryon.com Internet Marketing
Over 15 Years on the Top of Google
Solar Consultant at SunPower by AES
Who is Coryon Redd?

17. What is Content Marketing?

18. Audience Focused
Communication
Branding
Relevant and Valuable
Informative and Interesting
Content Marketing is:
Content Marketing isn’t:

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Social Networking Sites:
• Facebook, Linkedin, Google+
Micro Blogging- Twitter
Video and Multimedia
• Youtube, Pinterest, Instagram, Flicker
Local
• Google Local, Yelp, Foursquare
Social Media Platforms

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Why do social marketing?
• Find business leads and advice
• Look Professional, Look Good
• Build prestige – Content is King
• Tie social media together
• Participate in Groups, Blogs & Forms
• Ask questions, answer questions
• Build your business network
• Ask your connections to introduce you
Social Media
Marketing and your Business

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Why Bother?
• Is Your Market on Facebook?
Is your Business Engaging?
• Can You Create Good Content?
• Can You Answer Questions?
• Can You Post Regularly?
Facebook – The Big Picture

22. Facebook Basics
Post Interesting, Valuable Content
Post Regularly
Plan Out your Content
Use Pictures and Video
Promote in Social Media

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Do you Have a Strategy?
• Make a Plan and Keep at it
Can Facebook be an Easy Addition?
• Facebook Can Be Simple
• Post Regularly and Comment
Do Likes Really Matter?
• Not Really, Unless You are Marketing to Them
Facebook Strategy

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• Hashtags connect your posts to a topic
• #organic, #grassvalley, #etc
• Democratic Organization System of Content
• Well Established on Twitter and Growing on
Facebook
• Tagging – Link to Pages and Friends
• @Coryon Redd – Links to a Friend
• @Grass Valley, California – Links to Any Public Page
Hashtags and Tagging

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Facebook References
The Basics – Facebook Help from Facebook
facebook.com/marketing
facebook.com/help/382987495087424/ - Pages help
Facebook Marketing Bible
gold.insidenetwork.com/facebook-marketing-bible/
Facebook Marketing Series from Mashable – Many good articles
mashable.com/category/facebook-marketing-series
Article with Good Tips to Get Started – Includes Examples
blog.socialmaximizer.com/14-tips-for-marketing-on-facebook/
Facebook Marketing for Small Businesses
socialmediaexaminer.com/facebook-marketing-for-small-business/
The Sizes for All Images on Facebook
jonloomer.com/2014/01/20/facebook-image-dimensions/

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• Linkedin is Facebook for business
• Social interactions and networking
• Key Parts – Profile, Messages, Updates, Groups
• Over 200 million members worldwide… and growing
• Linkedin profiles act as resumes in the digital age
• Free for most features and paid membership adds features
• Learn more: learn.linkedin.com/what-is-linkedin/
What is ?

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• Easy to do
• Find expert advice and build your tribe
• Very large network of prospects, experts and employers
• Generate leads and business by sharing your expertise
• Answer questions to show your expertise
• Improve SEO – Google is paying attention
Why do ?

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• Sign up for a free account
• Optimize your profile
• Import connections from email
• Search for your business interest in groups
• Set up a Company page
Getting Started

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• A Linkedin Profile is like a resume!
• Good profile picture
•Head should fill most of frame
• Include past job and education history
• Use headline to sell yourself – 120 char
• Fill out profile completely
• Use keywords and get FOUND
• Ask for recommendations and
endorsements
Setting Up & Optimizing Your Profile
• Set your public profile to show everything

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• Import contacts – Email & Facebook
• Don’t invite non-users to join Linkedin
• Look through Linkedin recommendations
• Connect with people you meet in
business and events
• Use Linked Groups to meet people
• Thank new connections with a brief message
• Learn more: www.socialmediaexaminer.com/linkedin-
tips-business-building/
Building Connections

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• Linkedin Groups can be set up
by any member
• Easier to find groups than to
start a new one
• Look at Group Statistics
•Members, Demographics & Activity
• Ask to join all relevant groups
• Contract Group owner – Nicely!
•Ask about group and usage
Find Groups and Participate

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• Go to www.linkedin.com/company/add/show to add a
company page
• Add Admin users to help
• Add Products & Services – Name, category, image,
and description
• Request recommendations for products or services
• Learn more: learn.linkedin.com/company-pages/ or
www.youtube.com/watch?v=WLVZ2fselyo
Set up a Company Page

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Linkedin References
The Basics – Linkedin Help from Linkedin
http://help.linkedin.com/app/home/
Hubspot – Lots and lots of Linkedin resources
http://www.hubspot.com/linkedin-for-business-marketing-hub/
Marketingprofs – Another big list including articles, webinars and blog posts
http://www.marketingprofs.com/topic/all/linkedin
B2B Marketing on Linkedin vs. Facebook
http://unbounce.com/social-media/facebook-vs-linkedin-10-b2b-marketing-
resources/
Local Linkedin Consultant, Christine Hueber -
http://christinehueber.com/category/linkedin/
Linkedin Now Over 200 Million Users
http://blog.linkedin.com/2013/01/09/linkedin-200-million/
Character limits in Linkedin Profile
http://community.linkedin.com/questions/4568/maximum-characters-counts-
for-2013.html

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Why Bother?
• Is SEO Important to your
Business?
• Another Channel to Share your
Content
Is your Market on Google+
• It’s Growing (Google’s behind it)
• Spend Some Time Consuming
Google+
Google’s Version of Facebook

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What the Heck is Twitter?
• Microblogging – 140 Char
• High Volume, More Informal
• Hashtags and Mentions – Highly
Networked
• Find and Connect with your Market,
Content, and Business Partners
Twitter
Share your Message in 140 Characters

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Is Twitter Right for my Business?
• Start by Using it
• Search for things related to your business
• Distribution Channel for your Content
• Join in the Networking – Tag, Retweet,
Mention, Hashtag
Twitter
How to Use It

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Yelp – The Basics
• Kinda like the Yellow Pages
• Profile of your Business
• Customer Reviews – Let Others Build Your Brand
• Reviews Help Google Rankings
Yelp
Reviews for Local Businesses

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Get Seen with YouTube
• Create a Business Channel
• Upload Videos
• Second Largest Search Engine
• Owned by Google
• Answer Questions your Market is Asking
• Helps with Google Rankings
YouTube
Video Marketing is Huge

39. Consider Blogging as Hub to Online Marketing

40. The Lens of SEO Sharpens All
of Your Internet Marketing

41. Should I Blog for Business?

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Here’s Why!
Blog Marketing to Achieve Business Goals
Generate Traffic, Leads and Sales
Build Audience and Influence
Link Bait for SEO
Answer Questions

43. Blogging Basics
Blog Should Be On your Website
Use Keywords in your Blogs (Don’t go nuts)
Set a Goal for Frequency of Posts
Plan Out your Content
Check Spelling and Grammar
Promote in Social Media

44. Content Creation vs. Content Curation
Source: http://pinterest.com/coryonredd/infographics/

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Blogging and SMM References
Create compelling content for your blog – Lots of ideas
http://www.copyblogger.com/
Blogging glossary
http://www.bloggingbasics101.com/2010/03/blogging-glossary-defining-basic-
blogging-terms/
21 Tactics to increase blog traffic
http://www.seomoz.org/blog/21-tactics-to-increase-blog-traffic
7 tips to increase your blog comments
http://www.socialmediaexaminer.com/7-tips-to-increase-your-blog-comments/
Tips and lots of links for small business owners
http://www.successfulblogging.com/essential-blogging-tips-from-2010/

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More Blogging and SMM References
Why a blog should have an editorial policy
http://blog.case.edu/webdev/2008/05/04/editorialpolicy.html
Blog Commenting to increase PageRank
http://www.seohosting.com/blog/link-strategies/effective-blog-commenting-to-
increase-page-rank/
How to find dofollow blogs:
http://www.smuggecko.com/seo-tips-how-to-find-dofollow-blogs/
Ad Age list of top marketing blogs
http://adage.com/power150/
2011 review of best blogging software
http://blog-software-review.toptenreviews.com/

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