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Creating A Social Media Marketing Plan

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Cory Williamson
Cory Williamson

www.checkerboard.com - Presentation given to marketing managers and business owners. Special thanks to my many sources. If you'd like to work with our company, or need additional information on this topic, please contact us!

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What is Social Media? Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. - wikipedia.org
What is Social Media?
Current Statistics
Social Media Platforms
Social Media Platforms
Social Media Platforms
How is Social Media used?
Case Study: Martell Home Builders
Case Study: Martell Home Builders
Case Study: Martell Home Builders
Case Study: Martell Home Builders
Step 1 – Preplanning
Step 1 – Preplanning Email Websites/Online Ads Direct Mail Newsletters
Step 1 – Preplanning
Preplanning
Step 2 – Listen to the Conversation
Step 2 – Listen to the Conversation
Listen to the Conversation
Step 3 – Create Your Target Profile
Step 3 – Create Your Target Profile
Create Your Target Profile
Step 4 – Set Specific Goals
Set Specific Goals
Step 5 – Join the Conversation
Step 5 – Join the Conversation
Step 5 – Join the Conversation
Step 5 – Join the Conversation
Step 5 – Join the Conversation
Step 5 – Join the Conversation
Join the Conversation
Step 6 – Measure ROI
Step 6 – Measure ROI
Step 6 – Measure ROI
Step 6 – Measure ROI
Step 6 – Measure ROI
Step 6 – Measure ROI
Step 6 – Measure ROI
Step 6 – Measure ROI
Measure ROI
Determining SM Budget
Budgeting for Social Media
Levels of Social Media Engagement
Tips to get started
Additional Resources
Creating A Social Media Marketing Plan

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Creating A Social Media Marketing Plan