SlideShare une entreprise Scribd logo

Creating A Social Media Marketing Plan

•
•
Cory Williamson
Cory Williamson

www.checkerboard.com - Presentation given to marketing managers and business owners. Special thanks to my many sources. If you'd like to work with our company, or need additional information on this topic, please contact us!

TechnologieBusiness
1  sur  50
Télécharger pour lire hors ligne
What is Social Media? Social media is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. - wikipedia.org
What is Social Media?
Current Statistics
Social Media Platforms
Social Media Platforms
Social Media Platforms
How is Social Media used?
Case Study: Martell Home Builders
Case Study: Martell Home Builders
Case Study: Martell Home Builders
Case Study: Martell Home Builders
Step 1 – Preplanning
Step 1 – Preplanning Email Websites/Online Ads Direct Mail Newsletters
Step 1 – Preplanning
Preplanning
Step 2 – Listen to the Conversation
Step 2 – Listen to the Conversation
Listen to the Conversation
Step 3 – Create Your Target Profile
Step 3 – Create Your Target Profile
Create Your Target Profile
Step 4 – Set Specific Goals
Set Specific Goals
Step 5 – Join the Conversation
Step 5 – Join the Conversation
Step 5 – Join the Conversation
Step 5 – Join the Conversation
Step 5 – Join the Conversation
Step 5 – Join the Conversation
Join the Conversation
Step 6 – Measure ROI
Step 6 – Measure ROI
Step 6 – Measure ROI
Step 6 – Measure ROI
Step 6 – Measure ROI
Step 6 – Measure ROI
Step 6 – Measure ROI
Step 6 – Measure ROI
Measure ROI
Determining SM Budget
Budgeting for Social Media
Levels of Social Media Engagement
Tips to get started
Additional Resources
Creating A Social Media Marketing Plan

Recommandé

What is Social Media Marketing
What is Social Media MarketingWhat is Social Media Marketing
What is Social Media MarketingSW SOFTTECH
 
Digital Marketing Plan
Digital Marketing PlanDigital Marketing Plan
Digital Marketing PlanAshley Egan
 
Creating A Social Media Strategy
Creating A Social Media StrategyCreating A Social Media Strategy
Creating A Social Media StrategyBrian Huonker
 
LinkedIn Marketing PPT
LinkedIn Marketing PPTLinkedIn Marketing PPT
LinkedIn Marketing PPTSoftProdigy - We know software!
 
Social media & its role in marketing - Grape5
Social media & its role in marketing - Grape5Social media & its role in marketing - Grape5
Social media & its role in marketing - Grape5Grape5
 
Digital Marketing Proposal by Gdata
Digital Marketing Proposal by GdataDigital Marketing Proposal by Gdata
Digital Marketing Proposal by GdataSourabh Apage
 
Social Media Marketing Plan Sample
Social Media Marketing Plan SampleSocial Media Marketing Plan Sample
Social Media Marketing Plan SampleCristina Munoz
 
Social media marketing Strategy
Social media marketing StrategySocial media marketing Strategy
Social media marketing StrategyTecmoz Solutions
 

Contenu connexe

Tendances

Social Media Content Strategy
Social Media Content StrategySocial Media Content Strategy
Social Media Content StrategyDan Berlin
 
Digital Marketing Presentation
Digital Marketing PresentationDigital Marketing Presentation
Digital Marketing PresentationJohn Quirke
 
Social media marketing
Social media marketingSocial media marketing
Social media marketingmadclubvgsom
 
social media proposal
social media proposalsocial media proposal
social media proposalReportGarden
 
Socialmediamarketingstrategy digital marketing-paathshala
Socialmediamarketingstrategy digital marketing-paathshalaSocialmediamarketingstrategy digital marketing-paathshala
Socialmediamarketingstrategy digital marketing-paathshalaSimplilearn
 
Social Media Marketing Proposal for Businesses
Social Media Marketing Proposal for BusinessesSocial Media Marketing Proposal for Businesses
Social Media Marketing Proposal for BusinessesJosueNgendahimana
 
Why Social Media Marketing is Important
Why Social Media Marketing is ImportantWhy Social Media Marketing is Important
Why Social Media Marketing is ImportantJessica Pavona
 
Digital Marketing Proposal
Digital Marketing ProposalDigital Marketing Proposal
Digital Marketing ProposalDebojyoti Ghosh
 
Digital marketing-ppt
Digital marketing-ppt Digital marketing-ppt
Digital marketing-ppt radhikasahu34
 
Digital Marketing Plan for Real Estate Business
Digital Marketing Plan for Real Estate BusinessDigital Marketing Plan for Real Estate Business
Digital Marketing Plan for Real Estate BusinessGaurav Tripathi
 
Top Social Media Marketing Trends to Follow in 2023
Top Social Media Marketing Trends to Follow in 2023Top Social Media Marketing Trends to Follow in 2023
Top Social Media Marketing Trends to Follow in 2023Jomer Gregorio
 
Social Media Marketing presentation
Social Media Marketing presentationSocial Media Marketing presentation
Social Media Marketing presentationChidi Okereke
 
Social Media Marketing Presentation.pdf
Social Media Marketing Presentation.pdfSocial Media Marketing Presentation.pdf
Social Media Marketing Presentation.pdfVanakkamDigital
 
Digital Marketing Plan Slides
Digital Marketing Plan SlidesDigital Marketing Plan Slides
Digital Marketing Plan SlidesPhilip Oakley
 
Digital marketing strategy
Digital marketing strategyDigital marketing strategy
Digital marketing strategyTechnogics Inc
 
Social media marketing
Social media marketingSocial media marketing
Social media marketingniraj joshi
 

Tendances (20)

Social Media Content Strategy
Social Media Content StrategySocial Media Content Strategy
Social Media Content Strategy
 
Digital Marketing Presentation
Digital Marketing PresentationDigital Marketing Presentation
Digital Marketing Presentation
 
Social Media Content Strategy
Social Media Content StrategySocial Media Content Strategy
Social Media Content Strategy
 
Social media marketing
Social media marketingSocial media marketing
Social media marketing
 
social media proposal
social media proposalsocial media proposal
social media proposal
 
Social Media Strategy
Social Media StrategySocial Media Strategy
Social Media Strategy
 
Proposal for digital marketing
Proposal for digital marketingProposal for digital marketing
Proposal for digital marketing
 
Socialmediamarketingstrategy digital marketing-paathshala
Socialmediamarketingstrategy digital marketing-paathshalaSocialmediamarketingstrategy digital marketing-paathshala
Socialmediamarketingstrategy digital marketing-paathshala
 
Social Media Marketing Proposal for Businesses
Social Media Marketing Proposal for BusinessesSocial Media Marketing Proposal for Businesses
Social Media Marketing Proposal for Businesses
 
Why Social Media Marketing is Important
Why Social Media Marketing is ImportantWhy Social Media Marketing is Important
Why Social Media Marketing is Important
 
Digital Marketing Proposal
Digital Marketing ProposalDigital Marketing Proposal
Digital Marketing Proposal
 
Digital marketing-ppt
Digital marketing-ppt Digital marketing-ppt
Digital marketing-ppt
 
Digital Marketing Plan for Real Estate Business
Digital Marketing Plan for Real Estate BusinessDigital Marketing Plan for Real Estate Business
Digital Marketing Plan for Real Estate Business
 
Top Social Media Marketing Trends to Follow in 2023
Top Social Media Marketing Trends to Follow in 2023Top Social Media Marketing Trends to Follow in 2023
Top Social Media Marketing Trends to Follow in 2023
 
Social Media Marketing presentation
Social Media Marketing presentationSocial Media Marketing presentation
Social Media Marketing presentation
 
Social Media Marketing Presentation.pdf
Social Media Marketing Presentation.pdfSocial Media Marketing Presentation.pdf
Social Media Marketing Presentation.pdf
 
Social media marketing
Social media marketingSocial media marketing
Social media marketing
 
Digital Marketing Plan Slides
Digital Marketing Plan SlidesDigital Marketing Plan Slides
Digital Marketing Plan Slides
 
Digital marketing strategy
Digital marketing strategyDigital marketing strategy
Digital marketing strategy
 
Social media marketing
Social media marketingSocial media marketing
Social media marketing
 

En vedette

The impact of Social Media on Marketing Strategy
The impact of Social Media on Marketing StrategyThe impact of Social Media on Marketing Strategy
The impact of Social Media on Marketing StrategyNew River Marketing
 
Promotional Mix
Promotional MixPromotional Mix
Promotional Mixpilgrry
 
Advertising, Sales Promotion, & Public Relations
Advertising, Sales Promotion, & Public RelationsAdvertising, Sales Promotion, & Public Relations
Advertising, Sales Promotion, & Public RelationsTarun Arya
 
Push & Pull Strategy international Markets
Push & Pull Strategy international MarketsPush & Pull Strategy international Markets
Push & Pull Strategy international MarketsAdil Suleman
 
Print Advertisement
Print Advertisement Print Advertisement
Print Advertisement amckean
 
Social Media Marketing for Professional Services
Social Media Marketing for Professional ServicesSocial Media Marketing for Professional Services
Social Media Marketing for Professional ServicesJeff Bullas
 
Social media strategy presentation
Social media strategy presentationSocial media strategy presentation
Social media strategy presentationLarry Kwirirayi
 
Win At Content (Content Strategy)
Win At Content (Content Strategy) Win At Content (Content Strategy)
Win At Content (Content Strategy) Christel Quek
 
Social Media Strategy Presentation Template
Social Media Strategy Presentation TemplateSocial Media Strategy Presentation Template
Social Media Strategy Presentation TemplateHJ Higgins
 
10 Reasons Why Twitter is Content Marketing's Best Friend
10 Reasons Why Twitter is Content Marketing's Best Friend10 Reasons Why Twitter is Content Marketing's Best Friend
10 Reasons Why Twitter is Content Marketing's Best FriendMark Schaefer
 
Finding Your Brand's Voice | Distilled |
Finding Your Brand's Voice | Distilled | Finding Your Brand's Voice | Distilled |
Finding Your Brand's Voice | Distilled | Distilled
 
The Science of Creating Must-Click Content on Twitter
The Science of Creating Must-Click Content on TwitterThe Science of Creating Must-Click Content on Twitter
The Science of Creating Must-Click Content on TwitterBuffer
 
7 Proven Strategies to Maximize Twitter for Your Business
7 Proven Strategies to Maximize Twitter for Your Business7 Proven Strategies to Maximize Twitter for Your Business
7 Proven Strategies to Maximize Twitter for Your BusinessDave Kerpen
 
The 19 Best Headline Formulas
The 19 Best Headline FormulasThe 19 Best Headline Formulas
The 19 Best Headline FormulasBuffer
 
The Science of Writing Must-Click Headlines on Social Media
The Science of Writing Must-Click Headlines on Social MediaThe Science of Writing Must-Click Headlines on Social Media
The Science of Writing Must-Click Headlines on Social MediaBuffer
 
Power Words - 189 Words That Convert
Power Words - 189 Words That ConvertPower Words - 189 Words That Convert
Power Words - 189 Words That ConvertBuffer
 
Social Media Strategy: How Much Time Does a Good Strategy Take?
Social Media Strategy: How Much Time Does a Good Strategy Take?Social Media Strategy: How Much Time Does a Good Strategy Take?
Social Media Strategy: How Much Time Does a Good Strategy Take?Buffer
 

En vedette (20)

The impact of Social Media on Marketing Strategy
The impact of Social Media on Marketing StrategyThe impact of Social Media on Marketing Strategy
The impact of Social Media on Marketing Strategy
 
Promotional Mix
Promotional MixPromotional Mix
Promotional Mix
 
Advertising, Sales Promotion, & Public Relations
Advertising, Sales Promotion, & Public RelationsAdvertising, Sales Promotion, & Public Relations
Advertising, Sales Promotion, & Public Relations
 
Push & Pull Strategy international Markets
Push & Pull Strategy international MarketsPush & Pull Strategy international Markets
Push & Pull Strategy international Markets
 
Print Ads
Print AdsPrint Ads
Print Ads
 
Print Advertisement
Print Advertisement Print Advertisement
Print Advertisement
 
58 Social Media Tips for Content Marketing
58 Social Media Tips for Content Marketing58 Social Media Tips for Content Marketing
58 Social Media Tips for Content Marketing
 
Social Media Marketing for Professional Services
Social Media Marketing for Professional ServicesSocial Media Marketing for Professional Services
Social Media Marketing for Professional Services
 
Social media strategy presentation
Social media strategy presentationSocial media strategy presentation
Social media strategy presentation
 
Win At Content (Content Strategy)
Win At Content (Content Strategy) Win At Content (Content Strategy)
Win At Content (Content Strategy)
 
Social Media Strategy Presentation Template
Social Media Strategy Presentation TemplateSocial Media Strategy Presentation Template
Social Media Strategy Presentation Template
 
Social Media ROI
Social Media ROISocial Media ROI
Social Media ROI
 
10 Reasons Why Twitter is Content Marketing's Best Friend
10 Reasons Why Twitter is Content Marketing's Best Friend10 Reasons Why Twitter is Content Marketing's Best Friend
10 Reasons Why Twitter is Content Marketing's Best Friend
 
Finding Your Brand's Voice | Distilled |
Finding Your Brand's Voice | Distilled | Finding Your Brand's Voice | Distilled |
Finding Your Brand's Voice | Distilled |
 
The Science of Creating Must-Click Content on Twitter
The Science of Creating Must-Click Content on TwitterThe Science of Creating Must-Click Content on Twitter
The Science of Creating Must-Click Content on Twitter
 
7 Proven Strategies to Maximize Twitter for Your Business
7 Proven Strategies to Maximize Twitter for Your Business7 Proven Strategies to Maximize Twitter for Your Business
7 Proven Strategies to Maximize Twitter for Your Business
 
The 19 Best Headline Formulas
The 19 Best Headline FormulasThe 19 Best Headline Formulas
The 19 Best Headline Formulas
 
The Science of Writing Must-Click Headlines on Social Media
The Science of Writing Must-Click Headlines on Social MediaThe Science of Writing Must-Click Headlines on Social Media
The Science of Writing Must-Click Headlines on Social Media
 
Power Words - 189 Words That Convert
Power Words - 189 Words That ConvertPower Words - 189 Words That Convert
Power Words - 189 Words That Convert
 
Social Media Strategy: How Much Time Does a Good Strategy Take?
Social Media Strategy: How Much Time Does a Good Strategy Take?Social Media Strategy: How Much Time Does a Good Strategy Take?
Social Media Strategy: How Much Time Does a Good Strategy Take?
 

Creating A Social Media Marketing Plan