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Why Social Media

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Cosmin Ghiurau
Cosmin Ghiurau

Case Studies on the Benefits and Burdens of Social Media

Technologie
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Sponsored by:
Sponsored by: ,[object Object],[object Object],[object Object],[object Object],[object Object]
Sponsored by: Benefits of Being Social
Sponsored by: Benefits of Being Social
Sponsored by: Benefits of Being Social Carnival Connections ,[object Object],[object Object],[object Object]
Sponsored by: Benefits of Being Social John Heald’s Blog ,[object Object],[object Object],[object Object],[object Object],[object Object]
Sponsored by: Benefits of Being Social ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sponsored by: Benefits of Being Social
Sponsored by: Benefits of Being Social Nuts About Southwest Blog ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sponsored by: Benefits of Being Social http://flickr.com/groups/southwestairlines/ 400 + Members; 3,400+ items http://www.flickr.com/photos/tags /southwestairlines/ 4,500 + photos http://www.youtube.com/user/NutsAboutSouthwest 13,200+ views http://twitter.com/SouthwestAir Over 9,500 followers http://www.linkedin.com/companies/southwest-airlines 3,000 active employees connected
Sponsored by: Benefits of Being Social “ Our brand is suited to social media because it’s a natural progression of our 37 year commitment of having authentic relationships and conversations with our customers” Jeremy Jameson, Corporate Strategist – Strategic Planning for Southwest Airlines Customer Service & Transparency is DNA of Southwest. Social Media channels brings brand to life!
Sponsored by: Summary - Benefits of Being Social ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sponsored by: Burdens of Being Social Brand Jacking Negative Comments Negative Viral Blog Multimedia Identifying burdens of being Social
Sponsored by: Burdens of Being Social
Sponsored by: Burdens of Being Social Known Brands affected by burden of being Social Motrin CNN Exxon Mobile JC Penny Louis Vuitton Burger King Marvel Comics Target Dell Comcast Hitachi AOL JetBlue Starbucks Wholefoods Taco Bell
Sponsored by: Burdens of Being Social Methods to Answer to Burdens ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sponsored by: Social Trends Pew Internet – Jan 14, 2009
Sponsored by: Social Trends Conclusion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Sponsored by: Why Be Social? Image credit - Jennifer Laycock
Thank You Personal: www.cosguru.com twitter.com/cosguru Business: Email: [email_address] com

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