Our paths for todays discussions
Consumer experiences and the digital world
Customer Experience: the new battle ground
Major opportunity empowering enterprises
Can we use Customer Experience Simulators Effectively
Stage 0 – Identify the creative(s)
TV Ad - Consumer Technology, PC Notebook / 30 seconds / Surface, Microsoft
(CX) Maximizing satisfaction
journeys has the
potential to increase
customer satisfaction by
20% and to lift revenue
by up to 15% while
lowering the cost of
serving customers by as
much as 20%.
– McKinsey & Co.
– Bain & Co.
Client Case Study Mid-size European Telecom Operator with 6.5Mil+ Customers
58% B2C – consumers
42% B2B - combination of SMBs, Large Corporates, Central Govt., State & Local and Partners.
• Device & Plans
• Mobile Internet
• Cloud Services
• Monitoring &
• Mobile POS
• Wholesale Services
Key Solutions 2019 Vision – Communicated to Blueocean in Aug 2016
Digital (As a preferred
cost by 55%