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Source: Ethatgrumguy Micro-participation The role of microblogs in promoting engagement in planning Jennifer Evans-Cowley,...
Micro-participation a method to engage “many, unconnected individuals” while minimizing time and opportunity costs to pers...
Micro-participation Austin’s Strategic Mobility Plan Source: Bonita Sarita
 
 
 
 
 
 
 
 
 
 
 
 
 
Key Social Media Vocabulary URL Presence of a website address Hashtag Represented by #; used to indicate a common grouping...
Source: mathawie
 
 
 
 
 
 
 
Source: Bonita Sarita How to Analyze Micro-participation?
Analyzing Microblogs <ul><li>49,421 Microblogs Collected </li></ul><ul><li>11,500 relevant microblogs: 8,308 from microblo...
Type of Microblog <ul><ul><ul><li>Sharing:  “RT @foxaustin: Listen up UT students. City of Austin cracking down on E-bus r...
Theme/Topics of Microblogs <ul><li>Theme:  Related to the ASMP (such as eco devo, regional integration) </li></ul><ul><li>...
Sentiment Analysis <ul><li>Simple Sentiment Analysis:  Review for positive or negative sentiment </li></ul><ul><li>Detaile...
Sentiment Analysis Source: Talton Figgins
Sentiment Analysis
Sentiment Analysis Source: jrmyst
Content Analysis <ul><li>Analysis of @, RT, URL usage:  57% @  60% URL </li></ul><ul><li>Analysis of Stimulation Attempts:...
<ul><li>SNAPP: Okay #Austin, #Nashville has you beat again. An amazing downtown transit station. http://bit.ly/9YDjGU #sna...
Content Analysis <ul><li>Microblogger: Seriously the bus system in Austin needs major work. </li></ul><ul><li>SNAPP: @Kats...
Source: quesoweb @elizmccracken When I was there I saw a guy with a ZZ Top beard pulling a standup bass on a trailer behin...
Equality of Participation Users Messages User Group Total Share % Total Share % One-time (1) 3,690 83.1% 3,690 56.1% Light...
Source: rockygirl05 Did It Work?
Yes <ul><li>Exceeded all past project measures </li></ul><ul><ul><li>Had 203 Facebook fans  </li></ul></ul><ul><ul><li>Had...
No <ul><li>Failure to influence decision-making because of: </li></ul><ul><ul><li>Time/Time Lag Analytic Tools </li></ul><...
Looking Forward <ul><li>Rapidly evolving technology </li></ul><ul><li>Rise of new analytic tools </li></ul><ul><li>Widespr...
Source: lucbychet Ready for Micro-participation?
Source: Slava Baranskyi Twitter –EvansCowley Email –  [email_address] LinkedIn – Jennifer Evans-Cowley
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Microparticipation in Transportation Planning

Twitter and other social media tools are being used to engage the public. Learn about the innovative use of social media in transportation planning.

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Microparticipation in Transportation Planning

  1. 1. Source: Ethatgrumguy Micro-participation The role of microblogs in promoting engagement in planning Jennifer Evans-Cowley, PhD, AICP Associate Professor and Head City and Regional Planning The Ohio State University
  2. 2. Micro-participation a method to engage “many, unconnected individuals” while minimizing time and opportunity costs to personal involvement Source: jjprojects
  3. 3. Micro-participation Austin’s Strategic Mobility Plan Source: Bonita Sarita
  4. 17. Key Social Media Vocabulary URL Presence of a website address Hashtag Represented by #; used to indicate a common grouping of tweets. For example, #APA2009 might represent the American Planning Association Conference in 2009. Mention Represented by @; the number of usernames specified in a tweet Follower A user who is following the tweets of an author Status A representation of a user’s current status, including mood, current news, or other information the user wishes to share Retweet Represented by RT; The sharing of a tweet with other users Push A message being pushed out by a social networking user. This is typically news or an announcement intended to be shared.
  5. 18. Source: mathawie
  6. 26. Source: Bonita Sarita How to Analyze Micro-participation?
  7. 27. Analyzing Microblogs <ul><li>49,421 Microblogs Collected </li></ul><ul><li>11,500 relevant microblogs: 8,308 from microbloggers; 1,019 from media sources; 2,173 from SNAPPatx (1,007 facilitating conversation and 1,166 pushing information) </li></ul><ul><li>Coded the 8,308 microblogs from microbloggers byType; Theme; Topic 1, Topic 2; Sentiment; </li></ul><ul><li>Microparticipation dialogue content analysis </li></ul><ul><li>Rate of participation </li></ul>
  8. 28. Type of Microblog <ul><ul><ul><li>Sharing: “RT @foxaustin: Listen up UT students. City of Austin cracking down on E-bus riders that become unruly on the bus. http://bit.ly/alXE1x ” </li></ul></ul></ul><ul><ul><ul><li>Engaging : “$7 fa a 24hr bus pass..... how much is it in austin???? exactly....”. </li></ul></ul></ul><ul><ul><ul><li>Analyzing: “transit: Austin red line vs. Twin Cities Hiawatha line - I like both. Only similarity? single route”. </li></ul></ul></ul>Source: Bonita Sarita
  9. 29. Theme/Topics of Microblogs <ul><li>Theme: Related to the ASMP (such as eco devo, regional integration) </li></ul><ul><li>Topic 1, Topic 2: Topics mentioned in microblog </li></ul><ul><li>“ RT @fitcityleblanc: Where do most of Austin's bicycle-motorist collisions occur? Check this map! http://bit.ly/52X2g ”. </li></ul>Source: Paddy Murphy
  10. 30. Sentiment Analysis <ul><li>Simple Sentiment Analysis: Review for positive or negative sentiment </li></ul><ul><li>Detailed Sentiment Analysis: Using Linguistic Inquiry and Word Count (LIWC) text analysis software </li></ul>Source: gary j wood
  11. 31. Sentiment Analysis Source: Talton Figgins
  12. 32. Sentiment Analysis
  13. 33. Sentiment Analysis Source: jrmyst
  14. 34. Content Analysis <ul><li>Analysis of @, RT, URL usage: 57% @ 60% URL </li></ul><ul><li>Analysis of Stimulation Attempts: 282 pushes; 54% received a response; Avg 2.3 responses </li></ul><ul><li>Content Analysis of completed dialogue: 374 attempts; 42% received a response </li></ul>Source: ret0dd
  15. 35. <ul><li>SNAPP: Okay #Austin, #Nashville has you beat again. An amazing downtown transit station. http://bit.ly/9YDjGU #snappatx </li></ul><ul><li>Microblogger: @SNAPPatx really impressive station. Like that waiting room. Only downtown transit station I've been to: Eugene, OR. http://flic.kr/p/7gB3cj </li></ul><ul><li>SNAPP: @btx91 ATX is looking at a combo of BRT and streetcar for the 2012 urban rail project but no mention of a great station like TN. #snappatx </li></ul><ul><li>Microblogger: @SNAPPatx yeah, Congress Ave. acts as a transit mall of sorts though. Is this BRT the MetroRapid or something diff? #snappatx </li></ul><ul><li>Microblogger: @SNAPPatx and latest on urban rail? Is the streetcar going to be at-grade, mixed-traffic like Portland, or with some kind of separation? </li></ul><ul><li>Microblogger: @SNAPPatx Tacoma's LRT is an example of what I mean by slight grade separation #snappatx </li></ul><ul><li>SNAPP: @btx91 Check out all the deets on the ATX urban rail project here www.austinstrategicmobility.com/resources/urban-rail-project #snappatx </li></ul><ul><li>SNAPP: @btx91 We admit, it looks and sounds good. Have you been there to experience it in person? If so, how was it? #snappatx </li></ul>Content Analysis
  16. 36. Content Analysis <ul><li>Microblogger: Seriously the bus system in Austin needs major work. </li></ul><ul><li>SNAPP: @Katshead42 What about Austin's bus system isn't working for you now? How could it be made better? #snappatx </li></ul><ul><li>Microblogger: @SNAPPatx my bus was 15 minutes early so i had to wait at the stop for an hour for the next one to come. They drive by stops all the time </li></ul><ul><li>SNAPP: @Katshead42 It sounds like more frequent buses might help ease the pain if u miss a bus that's running early, yes? Anything else? #snappatx </li></ul><ul><li>Microblogger: @SNAPPatx that would help. If the buses ran later into the night or early morning that would help too. </li></ul><ul><li>SNAPP: @Katshead42 Excellent. Voicing your opinion about problems/solutions is the best way to make change happen. We hear you! #snappatx </li></ul>Source: Andy Schultz
  17. 37. Source: quesoweb @elizmccracken When I was there I saw a guy with a ZZ Top beard pulling a standup bass on a trailer behind his bike. Austin=weird biking. @leahcstewart @elizmccracken Do the weird Austin bikers make you want to ride a bike yourself or are you just happy to observe? #snappatx @SNAPPatx @elizmccracken It depends on whether I have to ride the bike in a g-string toting a standup bass. @leahcstewart @elizmccracken Nope, you can ride the bike in any manner you choose - no g-string or instrument hauling required. #snappatx Content Analysis
  18. 38. Equality of Participation Users Messages User Group Total Share % Total Share % One-time (1) 3,690 83.1% 3,690 56.1% Light (2-5) 684 15.4% 1,760 25.9% Medium (6-20) 49 1.1% 465 7.1% Heavy (21-79) 14 0.3% 537 8.2% Very heavy (80+) 2 0.0% 178 2.7% Total 4,439 100% 6,576 100%
  19. 39. Source: rockygirl05 Did It Work?
  20. 40. Yes <ul><li>Exceeded all past project measures </li></ul><ul><ul><li>Had 203 Facebook fans </li></ul></ul><ul><ul><li>Had 366 Twitter followers </li></ul></ul><ul><ul><li>Avg of 45 retweets per week </li></ul></ul><ul><ul><li>83% of microbloggers contributed 82% of all relevant microblogs </li></ul></ul>Source: cackhanded
  21. 41. No <ul><li>Failure to influence decision-making because of: </li></ul><ul><ul><li>Time/Time Lag Analytic Tools </li></ul></ul><ul><ul><li>Bureaucracy Social Networking Applications </li></ul></ul><ul><ul><li>Trust Anonymity </li></ul></ul>Source: SpdRacerRVA
  22. 42. Looking Forward <ul><li>Rapidly evolving technology </li></ul><ul><li>Rise of new analytic tools </li></ul><ul><li>Widespread adoption of technology </li></ul>Source: lucbychet
  23. 43. Source: lucbychet Ready for Micro-participation?
  24. 44. Source: Slava Baranskyi Twitter –EvansCowley Email – [email_address] LinkedIn – Jennifer Evans-Cowley

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