The Social Sports Poll by Coyle Media is a global survey of fans following sports team on Facebook & Twitter. The Poll is used by dozens of pro & college teams already. This deck provide overview.

1. Invitation only – confidential – invitation only – confidential – invitation only - confidential
Social Sports PollTM
2012 Opportunity
Understand your social & mobile fans,
increase the value of your digital fanchise

2. Why the Social Sports PollTM?
• Most sports properties are struggling to keep pace
with the rise of digital information and changes in
digital technology
• And change in the social world isn’t slowing down
• In fact, fan behaviors and preferences are changing
faster than ever
• Sports properties need help sorting the noise from
the real value. They need information they can use
at a price that fits their budgets.
Pat Coyle is founder of the
Sports Fan Graph TM and curator • Social Sports Poll is a dependable, affordable
resource which helps sports properties understand
of the Social Sports Poll TM social and mobile fans, and gain insights that can
lead to increased revenue from digital.

3. Social & mobile sports fans on the rise!
Global Sports fans following sports properties
400 million fans following sports 5 billion mobile phones, 85% access Web
Sportsfangraph.com Social Sports Poll data 2011
What is keeping your team from profiting?

4. Where’s the revenue?
64% believe there is But so far, all we can do is
value in social… count followers and likes…

5. Team digital & marketing staffers are overwhelmed
with data and vendors and new technologies and
putting out fires and meetings and games and
sponsor needs and owner demands and and and…

6. Join the Social Sports Poll
1. Purpose – To help sports properties to better understand fan opinions, preferences and
behaviors in web, social media and mobile channels
2. Participants – qualified professional and college teams, sports media
3. Methodology – E surveys distributed via Facebook, Twitter, Web, E mail
4. Analysis - Coyle Media + Indiana University School of Sports Management lead by Galen
Clavio, PhD.
5. Benefits – Valuable team specific + global market information, updated frequently, at a
fraction of the cost it would take to do it on your own. Teams receive data / results from
their fans along with a detailed report which reviews findings across all participating teams,
and draws insights and application points.
6. Opportunity – In addition to reports and data, participating teams are invited to
collaborate with other teams on conference calls and in face-to-face meetings to dig
deeper and find more ways to apply the findings.
7. Timing – Surveys fielded quarterly to keep data fresh and relevant to the latest
developments in fast-moving digital marketplace

7. Participating teams to date…
NBA NCAA NFL NHL AFL / Rugby EPL / ICC
North America Australia Europe
…And growing!

8. Sample data
• Social Media fan
demographics,
behaviors &
preferences
• Mobile fan
behaviors
• Web preferences
• Team attitudes
• And more

9. Let your fans direct your strategy
Social Sports Poll TM
• Information resource
• Ongoing stream of data
• Global perspective
• Collaborative
• Targeted
• Efficient
• VALUABLE
Build the value of your FANchise
Use Social Sports Poll to sharpen your strategy, and drive ROI from social & mobile

10. To learn more, and to put the power of the Poll to work for you,
contact:
Pat Coyle
317-332-7878
pat@coylemedia.com