Rick Backus from CPC Strategy presents tips for leveraging Google product feeds across multiple sales channels. He discusses improving traffic from Google Shopping by adding relevant keywords, UPCs, seller reviews, rich snippets and optimizing product types. Case studies show how these tactics increased traffic 124-265%, revenue 176-342%, and conversion rates 28.5-35.7% for clients. Backus also covers the Google commerce landscape, dealing with changes like Panda, and appointing a dedicated "data feed guy" to manage product data.
Sample Google Analytics Agency Training AgendaDice Nakamura
Agenda for Google Analytics training - GA Driven Dashboards and sample reports include: Goals & E-Commerce, Campaign Measurement, Visitor Navigation, In-Page analytics, Internal Site Search, Intelligence Reports, Alerts, Pivoting, Advanced Segmentation
Google Shopping Campaigns - The New Face Of PLAsCPC_Strategy
Learn about Google’s latest updates including:
-What’s really on a Google search page?
-How is Google changing and how can you adapt?
-What changes should you make to your data feed?
-How can you improve ROI on Google Shopping?
Get expert advice from Jeff Coleman, Director of Account management, who has over 6 years of Google expertise.
How Advertising & Sales Play Into the Amazon A9 Algorithm Tinuiti
Amazon’s A9 algorithm ranks products based on how likely the searcher will be to purchase the product. But how does the Amazon algorithm figure that out? By understanding Amazon’s A9 algorithm, you’ll be setting your products up for success and truly utilizing all that Amazon has to offer. In this session, we will cover how you can leverage product visibility and placement adjustments to help your product get discovered and increase sales velocity. Use the advanced strategies proven by the Amazon experts at Tinuiti and Jungle Scout, to help improve organic rank on Amazon.
Driving Sales Volume & Customer Loyalty via New Amazon StoresTinuiti
Brands that fail to take advantage of all the resources Amazon offers are leaving money on the table. The brands that succeed leverage any chance to stand out from their competition. Enter Amazon Stores, a feature that allows brands to deliver custom multi-page branded experiences to prospective & returning customers.
Don’t Miss Out—Join two of our in-house Amazon experts, as they dive into how you can increase sales volume through Amazon Stores.
Ask an Expert: How to Measure the Effectiveness of Your branding CampaignsTinuiti
If asked to “grow brand awareness through digital marketing”, would you know where to start? Many brands & retailers fail to effectively measure the success in branding campaigns because they lack clear goals & structure. Therefore, they find themselves spending precious ad dollars with nothing to show for it.
Google shopping campaign to increase your website sale, set up you google adwords accounts with these simple steps and start your own shopping campaign.
Sample Google Analytics Agency Training AgendaDice Nakamura
Agenda for Google Analytics training - GA Driven Dashboards and sample reports include: Goals & E-Commerce, Campaign Measurement, Visitor Navigation, In-Page analytics, Internal Site Search, Intelligence Reports, Alerts, Pivoting, Advanced Segmentation
Google Shopping Campaigns - The New Face Of PLAsCPC_Strategy
Learn about Google’s latest updates including:
-What’s really on a Google search page?
-How is Google changing and how can you adapt?
-What changes should you make to your data feed?
-How can you improve ROI on Google Shopping?
Get expert advice from Jeff Coleman, Director of Account management, who has over 6 years of Google expertise.
How Advertising & Sales Play Into the Amazon A9 Algorithm Tinuiti
Amazon’s A9 algorithm ranks products based on how likely the searcher will be to purchase the product. But how does the Amazon algorithm figure that out? By understanding Amazon’s A9 algorithm, you’ll be setting your products up for success and truly utilizing all that Amazon has to offer. In this session, we will cover how you can leverage product visibility and placement adjustments to help your product get discovered and increase sales velocity. Use the advanced strategies proven by the Amazon experts at Tinuiti and Jungle Scout, to help improve organic rank on Amazon.
Driving Sales Volume & Customer Loyalty via New Amazon StoresTinuiti
Brands that fail to take advantage of all the resources Amazon offers are leaving money on the table. The brands that succeed leverage any chance to stand out from their competition. Enter Amazon Stores, a feature that allows brands to deliver custom multi-page branded experiences to prospective & returning customers.
Don’t Miss Out—Join two of our in-house Amazon experts, as they dive into how you can increase sales volume through Amazon Stores.
Ask an Expert: How to Measure the Effectiveness of Your branding CampaignsTinuiti
If asked to “grow brand awareness through digital marketing”, would you know where to start? Many brands & retailers fail to effectively measure the success in branding campaigns because they lack clear goals & structure. Therefore, they find themselves spending precious ad dollars with nothing to show for it.
Google shopping campaign to increase your website sale, set up you google adwords accounts with these simple steps and start your own shopping campaign.
Advanced Strategies to get your Google Shopping Campaigns to the Next Level -...agentura KOFEIN s.r.o.
Prezentace o strategiích pro reklamní kampaně Google Nákupy v AdWords.
Prezentující: Andreas Reiffen (CEO @ crealytics)
Prezentace z PPC OFFLINE #9
30. 1. 2018, Praha - PVA Letňany
Video záznam přednášky zde: Připravujeme
Více o PPC OFFLINE na http://www.ppcoffline.cz
Porádáno agenturou KOFEIN: http://www.kofein.cz
Join one of our in-house experts as we walk through best practices for Amazon Sponsored Brands and Sponsored Products ads. We review tactics to drive ROI as well as how to avoid common pitfalls we see vendors make.
Top Amazon Sponsored Product Mistakes Draining Your Budget & Profits | CPC St...Tinuiti
Are my campaigns performing at their optimal level?
Why aren’t my Sponsored Product ads converting?
My ACoS is cutting into my profit margins—How do I fix this?
Why aren’t my ad placements sending enough traffic to my listings?
We find these types of questions come up A LOT with Amazon Sellers trying to maximize the performance of their Sponsored Product investments. Therefore we’re having former member of Amazon’s Seller Services team, Pat Petriello, and Top 250 Amazon Seller, Chad Rubin, demonstrate their proven methodologies for improving campaign performance.
Amazon Operations Q4 Prep in the Light of COVID-19 & Delayed Prime DayTinuiti
Many brands allow inefficient processes, lack of oversight, and poor inventory management affect their success on Amazon. Improving your operational health all starts with a better understanding of your data. After this session, you’ll be able to identify and minimize operational gaps that slow performance and cost money. Learn how you can improve your Amazon operations that are affected by COVID-19 and postponement of Prime Day. Ensure your Amazon operational foundation is set up for success with inventory management & planning, purchase order management, and warehouse efficiency.
Amazon’s Organic Ranking Battleground for Increased Product Visibility & SalesTinuiti
Amazon’s digital shelf has become the new battleground for brand manufacturers & vendors to get their products in front of consumers. With all of the so-called blackhat tactics & hacks, it’s understandable why there’s so much confusion when it comes to ranking on Amazon.
Don’t Miss Out—we’ve brought together the leading industry experts at CPC Strategy, Salsify & Market Track to bring the A9 algorithm under a microscope and dissect which levers to pull to increase your presence on the digital shelf.
Owning The Q4 Google Shopping Search ResultsTinuiti
Designed by retail marketing advertisers, the Q4 PPC Summit will showcase the innovative strategies used by PPC experts & will demonstrate how to implement into your Q4 advertising armory.
Pitch your questions to our Google Shopping Gurus, Lewis Brannon & Jason Bell, as they lead an open discussion about trends & strategies you need to prepare for success this holiday shopping season.
Grow Your Amazon Audience with Video Advertising Tinuiti
Amazon over-the-top (OTT) advertising refers to video advertising placements across streaming TV and movies over Amazon’s DSP network. OTT advertising and Amazon OTT, in particular, is a viable component of a brand’s performance media mix. Much more than just a branding and awareness play, it is a complete performance channel that offers scale, measurability, and data-driven targeting. Discover the incremental reach of OTT by not only reaching your target consumer, but everyone else who is watching TV with them in the living room.
SEMrush Webinar: Making the Migration to Bing Shopping Campaigns Elizabeth Marsten
Webinar given for SEMrush June 2015. https://www.semrush.com/webinars/bing-it-on-making-the-migration-to-shopping-campaigns/ Check out the accompanying blog post as well: https://www.semrush.com/blog/getting-ready-for-bing-ads-shopping-campaigns/
Failure to perform well in Q4 can often be detrimental to ecommerce retail brands. In order to get the most out of the inevitable holiday season rush, this time of year can be stressful for retailers looking to maximize resources. Therefore, CPC Strategy is co-hosting The Q4 Digital Commerce AdTalks with SEMRush & Miva to cover holiday-specific strategies in advertising, conversion rate optimization, and customer retention.
Proactively Protect Your Brand From Unauthorized Sellers On AmazonTinuiti
Tackling Trademark Infringement, Retail Arbitrage & MAP Violators
When dealing with brand policing there is no silver bullet. Take charge and implement defensive strategies to police your brand on Amazon to help you fight retail arbitrage and trademark infringement & enforce minimum advertising pricing.
Some Topics We’ll Discuss:
Introducing New Brand Registry
Brand Policing Proven Tactics
Combating Copyright Infringement
Minimum Advertising Pricing Policy Enforcement
Working Against Retail Arbitrage
Don’t Miss Out—CPC Strategy & Market Track team up to provide actionable tactics for brand protection on Amazon.
How to Craft Your Story on Amazon with CreativeTinuiti
The correlation between Amazon creative content and increases in conversion rate are undeniable. Amazon is empowering brands with creative tools and features they need to establish their brand equity and promote shopper loyalty. Investing in creative content is vital to the success of your brand on Amazon. Tune into this webinar to learn actionable tips your brand can take advantage of to elevate its brand strategy by leveraging Amazon creative.
Join CPC Strategy & Bronto for a co-hosted webinar that will dive into prominent customer acquisition strategies & how you can maintain long-term profitability through email marketing.
Strategic Inventory Planning for the Holiday Shopping RushTinuiti
In order to help better prepare professional Amazon sellers, we’ve brought in the inventory management gurus over at Webgility and SkuVault to help sellers strategize their products, campaigns, prices & profits for Q4.
Discoveries From The Q4 Amazon Ads Benchmark Report Key Metrics & Trends to S...Tinuiti
Based on our data from more than $400 million in Amazon ad spend, our newest report offers the most comprehensive look into the trends and metrics that made Q4 2019 one for the books. Make this the most lucrative year yet by advancing your 2020 Amazon advertising strategy as report author, Andy Taylor, discusses highlights from the Q4 2019 Amazon Ads Benchmark Report, what made Q4 one for the books, and answers your questions during a live Q&A. Come prepared with questions so that your brand can achieve growth, efficiency, and exceed your 2020 Amazon advertising goals. Can’t make it? We’ll send you the slides and recording.
How to Succeed with the New Bing Product AdsTinuiti
CPC Strategy & Bing team up to deliver the definitive resource on Bing Product Ads, Bing's new online product advertising program for ecommerce merchants.
CPC's Jeff Coleman and Bing's Lindsay LaFran dive into how to set up Bing Product Ads, what it means for retail advertisers, and overall best practices and strategy.
Advanced Strategies to get your Google Shopping Campaigns to the Next Level -...agentura KOFEIN s.r.o.
Prezentace o strategiích pro reklamní kampaně Google Nákupy v AdWords.
Prezentující: Andreas Reiffen (CEO @ crealytics)
Prezentace z PPC OFFLINE #9
30. 1. 2018, Praha - PVA Letňany
Video záznam přednášky zde: Připravujeme
Více o PPC OFFLINE na http://www.ppcoffline.cz
Porádáno agenturou KOFEIN: http://www.kofein.cz
Join one of our in-house experts as we walk through best practices for Amazon Sponsored Brands and Sponsored Products ads. We review tactics to drive ROI as well as how to avoid common pitfalls we see vendors make.
Top Amazon Sponsored Product Mistakes Draining Your Budget & Profits | CPC St...Tinuiti
Are my campaigns performing at their optimal level?
Why aren’t my Sponsored Product ads converting?
My ACoS is cutting into my profit margins—How do I fix this?
Why aren’t my ad placements sending enough traffic to my listings?
We find these types of questions come up A LOT with Amazon Sellers trying to maximize the performance of their Sponsored Product investments. Therefore we’re having former member of Amazon’s Seller Services team, Pat Petriello, and Top 250 Amazon Seller, Chad Rubin, demonstrate their proven methodologies for improving campaign performance.
Amazon Operations Q4 Prep in the Light of COVID-19 & Delayed Prime DayTinuiti
Many brands allow inefficient processes, lack of oversight, and poor inventory management affect their success on Amazon. Improving your operational health all starts with a better understanding of your data. After this session, you’ll be able to identify and minimize operational gaps that slow performance and cost money. Learn how you can improve your Amazon operations that are affected by COVID-19 and postponement of Prime Day. Ensure your Amazon operational foundation is set up for success with inventory management & planning, purchase order management, and warehouse efficiency.
Amazon’s Organic Ranking Battleground for Increased Product Visibility & SalesTinuiti
Amazon’s digital shelf has become the new battleground for brand manufacturers & vendors to get their products in front of consumers. With all of the so-called blackhat tactics & hacks, it’s understandable why there’s so much confusion when it comes to ranking on Amazon.
Don’t Miss Out—we’ve brought together the leading industry experts at CPC Strategy, Salsify & Market Track to bring the A9 algorithm under a microscope and dissect which levers to pull to increase your presence on the digital shelf.
Owning The Q4 Google Shopping Search ResultsTinuiti
Designed by retail marketing advertisers, the Q4 PPC Summit will showcase the innovative strategies used by PPC experts & will demonstrate how to implement into your Q4 advertising armory.
Pitch your questions to our Google Shopping Gurus, Lewis Brannon & Jason Bell, as they lead an open discussion about trends & strategies you need to prepare for success this holiday shopping season.
Grow Your Amazon Audience with Video Advertising Tinuiti
Amazon over-the-top (OTT) advertising refers to video advertising placements across streaming TV and movies over Amazon’s DSP network. OTT advertising and Amazon OTT, in particular, is a viable component of a brand’s performance media mix. Much more than just a branding and awareness play, it is a complete performance channel that offers scale, measurability, and data-driven targeting. Discover the incremental reach of OTT by not only reaching your target consumer, but everyone else who is watching TV with them in the living room.
SEMrush Webinar: Making the Migration to Bing Shopping Campaigns Elizabeth Marsten
Webinar given for SEMrush June 2015. https://www.semrush.com/webinars/bing-it-on-making-the-migration-to-shopping-campaigns/ Check out the accompanying blog post as well: https://www.semrush.com/blog/getting-ready-for-bing-ads-shopping-campaigns/
Failure to perform well in Q4 can often be detrimental to ecommerce retail brands. In order to get the most out of the inevitable holiday season rush, this time of year can be stressful for retailers looking to maximize resources. Therefore, CPC Strategy is co-hosting The Q4 Digital Commerce AdTalks with SEMRush & Miva to cover holiday-specific strategies in advertising, conversion rate optimization, and customer retention.
Proactively Protect Your Brand From Unauthorized Sellers On AmazonTinuiti
Tackling Trademark Infringement, Retail Arbitrage & MAP Violators
When dealing with brand policing there is no silver bullet. Take charge and implement defensive strategies to police your brand on Amazon to help you fight retail arbitrage and trademark infringement & enforce minimum advertising pricing.
Some Topics We’ll Discuss:
Introducing New Brand Registry
Brand Policing Proven Tactics
Combating Copyright Infringement
Minimum Advertising Pricing Policy Enforcement
Working Against Retail Arbitrage
Don’t Miss Out—CPC Strategy & Market Track team up to provide actionable tactics for brand protection on Amazon.
How to Craft Your Story on Amazon with CreativeTinuiti
The correlation between Amazon creative content and increases in conversion rate are undeniable. Amazon is empowering brands with creative tools and features they need to establish their brand equity and promote shopper loyalty. Investing in creative content is vital to the success of your brand on Amazon. Tune into this webinar to learn actionable tips your brand can take advantage of to elevate its brand strategy by leveraging Amazon creative.
Join CPC Strategy & Bronto for a co-hosted webinar that will dive into prominent customer acquisition strategies & how you can maintain long-term profitability through email marketing.
Strategic Inventory Planning for the Holiday Shopping RushTinuiti
In order to help better prepare professional Amazon sellers, we’ve brought in the inventory management gurus over at Webgility and SkuVault to help sellers strategize their products, campaigns, prices & profits for Q4.
Discoveries From The Q4 Amazon Ads Benchmark Report Key Metrics & Trends to S...Tinuiti
Based on our data from more than $400 million in Amazon ad spend, our newest report offers the most comprehensive look into the trends and metrics that made Q4 2019 one for the books. Make this the most lucrative year yet by advancing your 2020 Amazon advertising strategy as report author, Andy Taylor, discusses highlights from the Q4 2019 Amazon Ads Benchmark Report, what made Q4 one for the books, and answers your questions during a live Q&A. Come prepared with questions so that your brand can achieve growth, efficiency, and exceed your 2020 Amazon advertising goals. Can’t make it? We’ll send you the slides and recording.
How to Succeed with the New Bing Product AdsTinuiti
CPC Strategy & Bing team up to deliver the definitive resource on Bing Product Ads, Bing's new online product advertising program for ecommerce merchants.
CPC's Jeff Coleman and Bing's Lindsay LaFran dive into how to set up Bing Product Ads, what it means for retail advertisers, and overall best practices and strategy.
In this presentation, Optmyzr’s Fred Vallaeys and Hanapin’s Jeff Baum will analyze the upcoming features in the Google Ads platform and provide you with helpful strategies to implement and see the beneficial impact!
How to Win at Shoppable Media by Unlocking the Power of Your Product FeedTinuiti
In this webinar, we partner with product feed optimization platform, Feedonomics, to discuss how to get in front of potential customers, no matter what platform they’re on.
Amplify ads across media by making them shoppable. Join us to learn how.
How to Win at Shoppable Media by Unlocking the Power of Your Product FeedTinuiti
In this webinar, we partner with product feed optimization platform, Feedonomics, to discuss how to get in front of potential customers, no matter what platform they’re on.
Amplify ads across media by making them shoppable. Join us to learn how.
PPC Date #6: Petra Pacáková - Sjednotit, či odlišit produktovou strategii mez...Taste
To je to, oč tu běží... Jak vytěžit z obou systémů to nejlepší a dělat informovanější rozhodnutí? "Outside campaign approach" je dnes alfa a omega úspěšné inzerce. Jak ale s produtkovými daty oba systémy pracují?
Brands are finally figuring out that they have to be everywhere. Having a presence on everything from Google shopping to Amazon, you’re probably quickly realizing that having quality feed management and optimization is of the utmost importance. But according to recent research, 42% of marketers are NOT using feed management software! We’re here to answer all of your questions – how your feed should match up with different platform algorithms, how seasonality can affect your feed, the common errors you’re seeing in various platforms, etc.
In this webinar, Feedonomics expert Brian Roizen and Hanapin expert Zach Bruner give you exclusive tips for each shopping platform so that you CAN master your feeds while having an optimal presence everywhere.
Google Shopping Campaigns are a game-changer for e-commerce stores.
Not only do they target quality traffic and attract valuable leads, but they promote your products by showing users detailed information before clicking the ad.
Google Shopping: Make the Migration to PLAsBrightEdge
Our September webinar on Google Shopping and Product Listing Ads (PLAs) as Google retires the “free” product feed format on Google Shopping and moves to pay to play listings. We’ll go over best practices on how to set up in AdWords, Google Merchant Center and Google Analytics, lesser known details and tips for success.
Google Shopping Campaigns - How to Drive SalesGoDataFeed
Google Shopping Campaigns slide deck will help you learn how to get the most ROI from Google Shopping’s new retail-centric format.
With 200% increase in clicks for some retailers, Google Shopping is increasingly becoming a critical shopping engine for any eCommerce retail store.
The slide deck covers topics such as the importance of data feed quality and freshness, the new Google shopping campaign structure, top bidding strategies and more. The original joint webinar presented by GoDataFeed and OperationROI can be seen in it's entirety at the link below.
http://www.godatafeed.com/resources/Google-Shopping-Campaigns
Bing It On: Making the Migration to Shopping Campaignssemrush_webinars
In the summer of 2015, Bing launched Bing Ads Shopping Campaigns. Migrating means increased functionality and features, ease of management and of course, continuing to be seen in shopping results. With 540 million retail searches happening a month on the Bing/Yahoo network and 29% lower CPC and 49% higher conversion rate than text ad counterparts, let’s face it – shopping ads are where it’s at.
Elizabeth Marsten of CommerceHub shows you how to make the migration, pitfalls to avoid, and some tips to make the most of the transition.
Highlights include:
*How to transition your current Bing Ads/product feed set up to Bing Ads Shopping Campaigns
*New features/functionality available for Bing Ads shopping campaigns
*Best practice tips to launching on the right path
The New 1+1=3: Using Search Marketing to Amplify TV BuysCatalyst
Check out the slides from Catalyst and Bing's latest webinar and uncover insights gained from new industry research that illustrates the potential for improved business results through integrated online and offline campaigns, with specific guidelines on how to use paid search to amplify TV campaigns.
B2С Start-ups: development and promotion - what you need to know to successfu...Promodo
The session will walk you through all the steps required to start up your B2C business starting from consulting on the stage of website development and ending up with best tactics of promotion of your project online.
Most common issues owners run into at the stage of site creation
How those issues can be handled
Case studies and advice
Effective marketing strategies for B2C startups step by step
Winning PPC tactics
Must-know things about SEO in 2014
Optimizing Bing Shopping Campaign Structures to Drive Incremental RevenueTinuiti
In this 60min live broadcast, we’ve teamed up with Bing to bring you a webinar full of new insights within the Bing Shopping network & proven strategies that’ll help drive higher quality traffic to your ecommerce website.
PLA 2.0: Strategies to Improve Your Program and Your PerformanceAdlucent
Congratulations, your PLA program running, growing and generating revenue for your business. Whether or not you’re happy with how it’s performing, one fact remains, you can always do better. PLAs have come a long way since their introduction in 2012, and if your program hasn’t changed much since you rolled it out, you’re probably missing big revenue opportunities.
We will break down how to audit and accelerate your program from two fronts—your product feed and your strategy. Download this white paper to:
- Ensure you’re capturing all relevant traffic
- Expand the number of products that are eligible to show PLAs
- Map search queries to the right products based on intent
- Select the best data to use in your bid management strategy
- Restructure your account to allow for growth
How to Boost Amazon Performance with Compelling Creative Tinuiti
You can’t just take your creative assets from one platform and throw them up on Amazon – well you could, but they won’t perform very well.
Creative success on Amazon requires specific copy, insider knowledge of what impacts search rank, and optimized A+ content, amongst other things.
In this webinar, our Creative and Amazon experts team up to dive into how to ensure your creative works across the Amazon ecosystem and drives your business performance.
Similar to SES San Francisco 2011 presentation slides (20)
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Leading Change strategies and insights for effective change management pdf 1.pdf
SES San Francisco 2011 presentation slides
1. Audience Choice Session:
How to Leverage Your
Google Product Feeds
Across All Major Channels
Presented by CPC Strategy
CEO Rick Backus
@CPC_Rick
2. Presentation Overview
Data Feed 101
5 Tips to Improve Traffic from Google Shopping
Other Data Feed Sales Channels
= Data Feed Guy (these suggestions may
require additional technical resources)
12. 5 Things You Can Do
RIGHT NOW!
1. Add Relevant Keywords
2. Add UPCs
3. Add Seller Reviews
4. Add Rich Snippets
5. Optimize Product_Type Column
13. HOW TO: Add Relevant Keywords
Leverage your existing keyword data from:
Click on the Content tab >
Top Content >
Drill Down to the Keyword Level
Add keywords to your titles (limited to 70 characters)
and descriptions
Start with your most popular products
14. HOW TO: Add UPCs
Perform a search for one of your products on Google Shopping
Click the Compare Prices button for the product that corresponds to your product
Scroll down to the Details section where you’ll find the UPC, Brand and Part #
Add UPCs to the GTIN column in your Google Shopping feed and you’re all set
15. UPC Test Results
Merchant A:
UPCs added to 34.45% of products (their most popular products)
Traffic up 125%
Revenue up 176%
Order volume up 190%
Conversion rate up 28.5%
Merchant B:
UPCs added to 18.98% of products (their most popular products)
Traffic up 145%
Revenue up 265%
Order volume up 342%
Conversion rate up 35.7%
17. HOW TO: Find Your Reviews
www.google.com/products/seller?zmi=yoursite.com
* If you have over 30 seller reviews with an avg. over 4.0
Google will automatically display your reviews on AdWords
18. HOW TO: Add Rich Snippets
Add the following columns to your Google Shopping data feed
Product_Review_Average
Product_Review_Count
Add the rel=“canonical” link element to each product page
19. HOW TO: Optimize Product_Type
• Use Google’s suggested Product Types
• This is the column Google uses to determine
the appropriate category for your products
• Search for “Product Type” on Google GIVE
EXAMPLE
(http://www.google.com/support/merchants/bin/answer.py?answer=160081)
21. Panda Impact On
Google Shopping
CPC Strategy clients 30 days after panda update
Lost Traffic 54%
Minimal Impact
Gained Traffic 20% Gained Traffic
Lost Traffic
Minimal Impact 26%
22. HOW TO: Fight The Panda
Make sure your data
feed has unique content
Frequently Google
your content to see if
anyone is stealing it
24. 5 Things You Can Do
RIGHT NOW!
1. Add Relevant Keywords
2. Add UPCs
3. Add Seller Reviews
4. Add Rich Snippets
5. Optimize Product_Type Column
25. Thanks For Your Time!
Rick@cpcstrategy.com
@CPC_Rick
http://www.linkedin.com/
in/RickBackus
26. Other Slides
• Differentiate or Die
• Data feeds = SEO
• Have someone take ownership of the data
feed – The Data Feed Guy (make sure they are
accountable and has the control over the feed.
DO NOT have multiple people working on the
feed)
