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@agilesensei

Claudio Perrone
How relevant are
presentations to
your career?
In late 2007, I was leading a
happy life
One day, my phone rang…	
  
I was offered to speak at a
conference

BIG
On the one hand,
it was a fantastic
opportunity
On the other hand,
public speaking
scared me to death
Year: 1997
Location: C.E.R.N.	
  
I trained 15 scientists for a week
They skinned me alive
I’ll never forget
that experience…
There was no way I was going face another
possible humiliation
Besides, I could brain-damage
people with PowerPoint
What would you do?
1	
  
Move	
  Beyond	
  
Bullet	
  Points	
  
	
  
	
  
In Feb 2008, I joined the revolution
“

Simplicity	
  	
  
is	
  the	
  ul<mate	
  
sophis<ca<on	
  
-­‐-­‐-­‐	
  Leonardo	
  Da	
  Vinci	
  
Despite my efforts, my first
dry-run was a disaster
I had strong images, but lack of
structure confused the audience
At first, I created a “logical” outline

Main Point: Agility + Communication + Creativity lead to success
1. Supporting de...
Then, I discovered BBP!
Let’s “script” the first 5 slides
Let’s see how they “play”

Action!
The downturn threatens

the future
of many individuals and organizations
You are an entrepreneur,
meeting an investor
for the first time
Investors can be so

H A R D
t o

p e r s u a d e
You’d love them to invest in
your great idea
I suggest...
Move beyond bullet points
Unleash the Power of Story
Tame your story to persuade
…And Cut. Well done!
(you’ll add the cool pictures another time)
But wait…

What if Spielberg
showed up?
Dude,
you are telegraphing.
Your “story” has no
drama.
How about this?
telegraphing
vs.
dramatic irony
vs.
dramatic tension
2	
  
Unleash	
  the	
  	
  
Power	
  of	
  Story	
  
	
  
	
  
Enter a new world
Why Story?
People make choices based on
emotions
(and use data to justify them)
What’s	
  a	
  good	
  story	
  idea?	
  
Someone [character]	
  
wants something badly [desire]	
  
and goes after it
aga...
Story revolves around conflict

Protagonist	
  

vs.	
  

Antagonist
Nature
Society
Self
Story has good structure
O u t e r

j o u r n e y
Often, there is a character inner journey

WŸA=C
W: Weakness (psychological and moral)
A: Action (and struggle to accompl...
Let’s see the “highlights” of a past
presentation

Action!
Most	
  IT	
  projects	
  fail	
  

Will	
  yours?	
  
Once	
  upon	
  a	
  1me	
  I	
  was	
  a	
  successful	
  
so6ware	
  developer…	
  
My	
  technical	
  skills	
  made	
  me	
  feel	
  invincible	
  
Un<l	
  one	
  day…	
  
…I	
  entered	
  a	
  world	
  of	
  decep<on	
  
It	
  was	
  Hell	
  from	
  day	
  1	
  
What	
  would	
  you	
  do?	
  
I	
  choked	
  
…but	
  then,	
  I	
  decided	
  to	
  fight	
  back	
  
This	
  is	
  what	
  I	
  tried:	
  

2	
  

Effec<ve	
  	
  
Communica<on	
  

1	
  

Agility	
  

3	
  

Deliberate	
  
...
1	
  

Agility	
  
	
  

	
  
…but	
  the	
  project	
  was	
  s<ll	
  at	
  risk	
  
2	
  

Effec<ve	
  
Communica<on	
  
	
  

	
  
3	
  

Deliberate	
  
Crea<vity	
  
	
  
	
  
So,	
  what	
  happened	
  to	
  the	
  project?	
  
Amazingly,	
  it	
  succeeded	
  
Lessons	
  learned...	
  

“
“

We	
  moved	
  from	
  the	
  Flintstones	
  era	
  to	
  the	
  future.	
  
-­‐-­‐-­‐	
  ...
…And Cut!
Agile	
  Tales	
  Walk-­‐through	
  (1/3)	
  
Setup	
  

Seng	
  	
  
(+Hook)	
  

Setup	
  
(ordinary	
  world)	
  

Char...
Agile	
  Tales	
  Walk-­‐through	
  (2/3)	
  	
  
Development	
  

Enter	
  special	
  
world	
  

Complica<on	
  

Dilemm...
Agile	
  Tales	
  Walk-­‐through	
  (3/3)	
  	
  
Resolu<on	
  

Drama<c	
  
ques<on	
  
(restated)	
  

Climax	
  

Aderm...
How do you craft
your own story?
3	
  
Tame	
  	
  
Your	
  Story	
  
	
  
	
  
I used to rewrite a story ~30 times
Not anymore
I use a 7-steps process
Step 1: Research (Create a Data Dump)
Step 2: Prepare

Subject	
  
POV	
  

Listeners	
  

Ac<on	
  

Benefit	
  
Step 3: Fill and cluster content
Step 4: Identify Story Ideas
Reverse Benefits

(what,	
  how)	
  

Features	
  	
  
Steel	
  Nib	
  
Body	
  
Cap	
  
Blue	
  ink	
  
...	
  

(why,	
 ...
Step 5: Create a dramatic outline
Complication: Claudio fears public speaking
Development:
1. Claudio moves beyond bullet ...
Step 5. Dramatic outline II (saga)
Major Complication: Claudio fears public speaking
Semi-Major Complication: Claudio kill...
Final Thoughts
“

Be yourself.
Everyone else is
already taken.
--- Oscar Wilde
Thank	
  you!	
  
Claudio	
  Perrone	
  

claudio@agilesensei.com	
  
www.agilesensei.com	
  
www.a3thinker.com	
  
www.tw...
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Publié le

Investors can be so

H A R D
t o

p e r s u a d e

Publié dans : Business, Formation, Technologie
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