As a Realtor, I believe a full understanding of what your Realtor will do for YOU when listing your home is extremely important. Knowledge, comfort and, of course results are my main priorities for my client and I take many lengths to ensure a smooth and successful transaction when getting your home SOLD! This listing presentation will give you insight into all the benefits that come with listing with me and FERGUSON DECHERT REAL ESTATE, INC.

1. Listing
Presentation
Created By:
CRAIG F. SOENS
609-231-5583
www.craigsoens.com
cfs@fdrealestate.com
CRAIG F. SOENS 609-231-5583
2789 Dune Drive, Avalon NJ 08202
609-967-4200 (Ext. 3127)
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2. Why Choose Ferguson Dechert
 Sales Force
 Ferguson Dechert has been the highest producing sales office not only on the island,
but ALL of Cape May County for nearly two decades
 Circle of Excellence Awards (Ferguson Dechert leads the way!!)
• The New Jersey Association of Realtors presents the Circle of Excellence Awards each
year based on performance and is open to all active Realtors in the state. Levels are as
follows:
o Platinum: Requires $25 million in sales and 30 transactions or credits
o Gold: $15 million, Silver: $7.5 million, Bronze: $3 million
• In 2012 Ferguson Dechert achieved 5 Platinum, 1 Gold, 2 Silver and 3 Bronze
• 11 out of 13 Ferguson Dechert Agents earned this prestigious award last year!
• Craig has had the honor of receiving the Platinum award as well as Gold, Silver
and Bronze
CRAIG F. SOENS 609-231-5583
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3. Why Choose Ferguson Dechert
 Sales Meetings
 Our company’s philosophy is to stay informed. We hold bi weekly meetings that focus
on the opportunities in our current market place
 Family environment
• We all work closely together sharing ideas to help maximize not only ourselves but
the company as a whole resulting in the #1 producing agency on the island.
 Member of the Multiple Listing Service
 MLS offers the widest exposure of your home and is the top search engine for other
agents with active buyers to help them discover your property
 Website (http://www.fdrealestate.com)
 Our company is equipped with its own website, generating a page for easy rental
searches and incorporates extensive sales marketing for all Ferguson Dechert listings
CRAIG F. SOENS 609-231-5583
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4. Why Choose Ferguson Dechert
 Other FD Marketing: We don’t just “list” your home, we “market” your home!
 Internet & paper publications
• Realtor.com, Real Estate Guide, Real Estate Exchange, Philadelphia Inquirer, Main Line
Times, Harrisburg Patriot, Vacation Guide
• We also take the extra expense to make sure our listings are “featured” and are atop
the rest
 Broker and Buyer Open Houses
 In house fact sheets displayed in office lobby
 Brochure boxes placed outside property for convenience
 Direct email and mailing to current home owners and buyers
 Visual / Virtual Tours
 Social Media
 Support Staff /Sales Assistant
 Our support staff is highly trained with many years experience ensuring that
everything runs smoothly within the office and all the 8 tops agents, including Craig,
have LICENSED assistants to maximize support
CRAIG F. SOENS 609-231-5583
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5. Why Craig is “A Head Above the Rest”
 Professional Achievements
 With so much knowledge and history in this area, Craig has consistently been honored
with the New Jersey Association of Realtors prestigious Circle of Excellence Sales Club
Award, which is earned by the top-producing agents with a $25,000,000 minimum
level needed to earn the Platinum Award
 In addition, Craig has the distinction of being the only agent ever to sell a property for
over $13,000,000 on Seven Mile Island!
 High End / Luxury Marketing Specialist
 Craig is very familiar with listing and selling high end properties and has worked with
many buyers in this market
 If you are considering listing or buying a luxury home, Craig has the knowledge and
proficiency to ensure a smooth and successful experience
CRAIG F. SOENS 609-231-5583
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6. Why Craig is “A Head Above the Rest”
 Support Staff (Craig Soens Team)
 Patti Zeigler ® – Rental and Sales Assistant
• Before joining the FD team, Patti worked in management for more than 35 years
• Her multitasking and troubleshooting skills are top notch, always delivering positive
outcomes whether you are a rental owner, tenant or in the listing/sales process
• Patti has been with Ferguson Dechert for 6 years
 Jacklin E. Bianchino ® – Marketing Specialist / Sales and Rentals
• Jacki is a pro at Social media marketing and advertising, including effective mailings
and unique ideas to help get your property sold and/or rented!
• She worked at a title company closely engaged with Ferguson Dechert making her
extremely educated with the sales and closing process.
• Jacki has worked in the Real Estate field for 10 years
• She is also a Florida Real Estate Broker Associate specializing in South Florida East
Coast vacation homes for the Tri State area clientele.
CRAIG F. SOENS 609-231-5583
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7. Why Craig is “A Head Above the Rest”
 Support Staff (Craig Soens Team)
 All members of the team are trained Licensed Realtor ® professionals
and frequently take continuing education classes and seminars
 Team meetings
• The Craig Soens Team continuously communicates with each other and holds periodic
“meeting of the minds” striving to excel at the current market
 Island Sales
 “7 Mile Island”
• Ferguson Dechert is located in the heart of Avalon and a huge percentage of Craig’s
sales in the last 34 years have been in Avalon and Stone Harbor, contributing to the
many Awards he has received
 Sea Isle City and Surrounding Islands
• Craig’s island expertise flows into Avalon’s neighboring island, Sea Isle City and every
other barrier island from Cape May to Ocean City
 Off Shore Sales
 Although Ferguson Dechert Real Estate is located in Avalon, Ferguson Dechert has a
strong presence in the off shore market
 Craig was a resident of Cape May Court House for nearly 15 years and has currently
resided in Dennis Township for 15 years, making him extremely knowledgeable of the
off shore market and has had many years of success selling properties on the main land
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8. Why Craig is “A Head Above the Rest”
 Marketing
 Craig goes above and beyond Ferguson Dechert’s well oiled Marketing Machine
 In addition to all the marketing previously mentioned Craig also includes the following:
• www.zillow.com (gold member for optimal visibility)
• Craigslist
• A team member that works the social media and internet marketing on a DAILY basis
• Professional brochures, flyer and postcards
• High volume database of buyers ready to be contacted
• Email Drip campaign (an automated process that sends a set of messages or content to
sales leads at the precise moment )
• Personal announcements to Top Producing Agents
• Custom “Just Listed” postcards to neighbors / “Just Listed” emails to Craig’s buyers and
tenants
• Youtube, Facebook (Craig Soens Real Estate Page, FB Real Estate Directory), Twitter
• Slideshare.net
 Multiple owned websites/domain names for optimal visibility and maximized traffic
• http://www.craigsoens.com (main website)
• http://www.avalonnjhomesales.com
• http://www.southjerseyshorevacationrentals.com
CRAIG F. SOENS 609-231-5583
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9. Why Craig is “A Head Above the Rest”
 Communication
 Immediate notification, at a communication of your choice, when there is a showing of
your home, as well as supplying feed back letters to other agents and potential buyers
 A copy of all advertising done will be sent to you for comments
 Keep you updated on all competitive homes in the market enabling you to make
informed decisions about pricing and marketing when necessary
 Craig provides monthly reports and analytics of your property’s marketing activity
 The Craig Soens team is known for their quick retorts
 Around the clock support
• BOTH Craig and Jacki are available 24/7 via cell phone and email for any questions
and/or concerns you may have
o Craig: 609-231-5583 / cfs@fdrealestate.com
o Jacki: 609-602-6069 / jeb@fdrealestate.com
o Patti : 609-967-4200 Ext. 3105 / cs1@fdrealestate.com (available during her normal work hours)
CRAIG F. SOENS 609-231-5583
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10. Investment Rental Property Perks
 Ferguson Dechert Real Estate, Inc.
 Has over 1,000 rental properties, which is the largest inventory on the Island, making our
reputation for rental service the highest in the area and the #1 agency to go to for vacation
rentals
 Ferguson Dechert has the most advanced, one of a kind rental system, ensuring a smooth
and enjoyable experience
 Rental Property Marketing
 www.craigsoens.com and www.fdrealestate.com are both updated every second and has a
rental search page for tenants to search the full Ferguson Dechert inventory with on the
spot lease generation
 Craig markets your rental property within ALL websites and media previously mentioned, as
well as, but not limited to:
• www.shoresummerrentals.com - www.homeaway.com
 The Craig Soens Team
 They handle everything from marketing and renting your property to handling leases and
tenant complaints
 The Craig Soens team respects YOU as the owner and makes owning a rental property easy
and enjoyable
CRAIG F. SOENS 609-231-5583
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11. Advertising / Marketing Overview
 Billboard on Route 47
 Cape May County MLS
 Ferguson Dechert website
 13 Sales people websites
 Ferguson Dechert Sales Brochure
 Direct email and mailing campaigns
 Real Estate Guide
 Multiple Craig Soens solely owned sites
 www.craigsoens.com
 www.avalonnjhomesales.com
 www.southjerseyshorevactionrentals.com
 Sale signs
 Real Estate Exchange
 Realtor.com
 Ferguson Dechert’s Postcard #1 Campaign
 Check in hand outs to all tenants
 Zillow.com (featured)
 Trulia.com
 www.shoresummerrentals.com
 www.vacationrentals2u.com
 Craigslist
 RealEstate-Guide.com
 Miscellaneous non profit publications
 Philadelphia Inquirer
 Main Line Times
 Vacation Guide
 Harrisburg Patriot
 In house fact sheets
 Slideshare.net
 Facebook
 https://www.facebook.com/CraigFSoens
 Facebook Real Estate Agent Directory
 Twitter
 YouTube Channel
CRAIG F. SOENS 609-231-5583
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12. CMA - Evaluating Your Home
CRAIG F. SOENS 609-231-5583
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 CMA - Comparative Market Analysis
 A CMA is an evaluation of your home to see how your property is situated in the
current market place
 To obtain an accurate CMA, a walk through is done making adjustments to the home
compared with similar homes in the area that have recently sold and those that are for
sale.
 After a CMA is prepared, a fair asking price is established resulting in getting your home
sold
Call me today for a FREE evaluation and together we will
get your property…. SOLD!!!
*A CMA is NOT an appraisal , it is an opinion
of a real estate professional and may not be
used for any federal government purposes

13. Client Testimonials
"Craig has handled my summer rentals in Avalon/Stone Harbor for over 25 years. From day one Craig
has been there giving me great advice on properties and following through with outstanding service. I
have referred many of my friends to Craig because I knew that he would take a personal interest in their
needs. Craig also has a great staff supporting him. I consider Craig to be a friend that I can rely on to help
make my family's annual trip to the shore a success."
- Peter J. Loftus, CPA
"I've worked extensively with Craig and his team over the years and most recently purchased a home
on 33rd street in Avalon. There wasn't any For Sale sign in front of the home but Craig knew that the
owner was potentially looking to sell and that we were looking to buy. His local knowledge of the area
and his vast relationships with homeowners in Avalon was critical in identifying the house and enabling
us to come to a mutual agreement. We are extremely grateful for all of the hard work that Craig and
everyone at Ferguson Dechert did for us. It was a great experience."
- Michael and Joanne Rosenberg
"Over the course of nearly twenty years, Craig has
represented me in several transactions in Avalon. He is
always professional, friendly, and most important, he
thoroughly understands the local real estate market."
- David and Debra Farragher
CRAIG F. SOENS 609-231-5583
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14. Client Testimonials
"Craig and his team have been great to work with over the years, whether it be booking our summer
rental or looking for properties to buy. Each year as we plan our summer vacation at the beach Craig and
team have been incredibly responsive in helping us to secure the best place possible for our vacation
enjoyment. They make the process easy and fun."
- John
"Over the past 20 years, we have worked with Craig and his team to find different rentals with friends
and family. Sorting through the numerous "listings" on websites can be daunting and time consuming.
Instead of sending us to the website, Patti listened and created focused emails with links to the
properties that best fit our wish list making the process manageable. When it came time to purchase a
house in Avalon, we looked to Craig and Patti for help and they managed every aspect of the deal up
until the day of the close. We had looked in other shore towns with other realtors, but Craig took the
time to understand our needs and most importantly - our buying style. His honest candor and
responsiveness were paramount to our decision to buy in Avalon with Ferguson Dechert.
We could not have done it without them."
- Matt and Jennifer Mohl
CRAIG F. SOENS 609-231-5583
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15. Contact Information
CRAIG F. SOENS 609-231-5583
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 Ferguson Dechert Real Estate, Inc.
 Address: 2789 Dune Drive, Avalon NJ 08202
 Phone: 609-967-4200
 Fax: 609-368-8443
 Website: http://www.fdrealestate.com
 Craig F. Soens
 Office Phone: 609-967-4200 Ext. 3127
 Cell Phone: 609-231-5583
 Email: cfs@fdrealestate.com
 Jacklin E. Bianchino
 Office Phone: 609-967-4200 Ext. 3152
 Cell Phone: 609-602-6069
 Email: jeb@fdrealestate.com
 Patti Ziegler
 Office Phone: 609-967-4200 Ext. 3105
 Email: cs1@fdrealestate.com
 Websites
 www.craigsoens.com
 www.avalonnjhomesales.com – www.southjerseyshorevacationrentals.com

16. Consumer Information Statement
 In New Jersey, real estate licensees are required to disclose how they intend to work with the buyers and sellers in a real estate
transaction. (In rental transactions, the terms "buyers" and "sellers" should be read as "tenants" and "landlords," respectively.)
 AS A SELLER'S AGENT OR SUBAGENT, I, AS A LICENSEE, REPRESENT THE SELLER AND ALL MATERIAL INFORMATION SUPPLIED TO ME BY
THE BUYER WILL BE TOLD TO THE SELLER.
 AS A BUYERS AGENT, I, AS A LICENSEE, REPRESENT THE BUYER AND ALL MATERIAL INFORMATION SUPPLIED TO ME BY THE SELLER
WILL BE TOLD TO THE BUYER.
 AS A DISCLOSED DUAL AGENT, I, AS A LICENSEE, REPRESENT BOTH PARTIES, HOWEVER, I MAY NOT, WITHOUT EXPRESS PERMISSION,
DISCLOSE THAT THE SELLER WILL ACCEPT A PRICE LESS THAN THE LISTING PRICE OR THAT THE BUYER WILL PAY A PRICE GREATER
THAN THE OFFERED PRICE.
 AS A TRANSACTION BROKER, I, AS A LICENSEE, DO NOT REPRESENT EITHER THE BUYER OR THE SELLER. ALL INFORMATION I ACQUIRE
PROM ONE PARTY MAY BE TOLD TO THE OTHER PARTY.
 Before you disclose confidential information to a real estate licensee regarding a real estate transaction, you should understand what type
of business relationship you have with that licensee. There are four business relationships:(1) seller's agent; (2) buyer's agent; (3) disclosed
dual agent and (4) transaction broker. Each of these relationships imposes certain legal duties and responsibilities on the licensee as well
as on the seller or buyer represented. These four relationships are defined in greater detail below. Please read carefully before making
your choice.
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 Seller’s Agent
Seller's agents include all persons licensed with the brokerage firm, which have been authorized through a listing agreement to work as
the seller's agent. In addition, other brokerage firms may accept an offer to work with the listing broker's firm as the seller's agents. In
such cases, those firma and all persons licensed with such firms, are called "sub-agents." Sellers who do not desire to have their property
marketed through sub-agents should so inform the seller's agent.

17. Consumer Information Statement
 Buyer's Agent
A buyer's agent WORKS ONLY FOR THE BUYER. A buyer's agent has fiduciary duties to the buyer, which include reasonable care, undivided
loyalty, and confidentiality and full disclosure. However, in dealing with sellers, a buyer's agent must act honestly. In dealing with both
parties, a buyer's agent may not make any misrepresentations on matters material to the transaction, such as the buyer's financial ability to
pay, and must disclose defects of a material nature affecting the physical condition of the property which a reasonable inspection by the
licensee would disclose.
A buyer wishing to be represented by a buyer's agent is advised to enter into a separate written buyer agency contract with the brokerage
firm, which is to work as their agent.
 Disclosed Dual Agent
A disclosed dual agent WORKS FOR BOTH THE BUYER AND SELLER. To work as a dual agent, a firm must first obtain the informed written
consent of the buyer and the seller. Therefore, before acting as a disclosed dual agent, brokerage firms must make written disclosure to
both parties. Disclosed dual agency is most likely to occur when a licensee with a real estate firm working as buyer's agent shows the buyer
properties owned by sellers for whom that firm is also working as seller's agent or sub-agent.
A real estate licensee working as disclosed dual agent must carefully explain to each party that, in addition to working as their agent, their
firm will also work as the agent for the other party. They must also explain what effect their working as a disclosed dual agent will have on
the fiduciary duties their firm owes to the buyer and to the seller, When working as a disclosed dual agent, a brokerage firm must have the
express permission of a party prior to disclosing confidential information to the other party. Such information includes the highest price a
buyer can afford to pay and the lowest price a seller will accept and the parties' motivation to buy or sell. Remember, a brokerage firm
acting as a disclosed dual agent will not be able to put one party's interests ahead of those of the other party and cannot advise or counsel
either party on how to gain an advantage at the expense of the other party on the basis of confidential information obtained from or about
the other party.
.
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If you decide to enter into an agency relationship with a firm, which is to work as a disclosed dual agent, you are advised to sign a written
agreement with that firm.

18. Consumer Information Statement
A transaction broker primarily serves as a manager of the transaction, communicating information between the parties to assist them in
arriving at a mutually acceptable agreement and in closing the transaction, but cannot advise or counsel either party on how to gain an
advantage at the expense of the other party. Owners considering working with transaction brokers are advised to sign a written agreement
with that firm which clearly states what services that firm will perform and how it wall be paid. In addition, any transaction brokerage
agreement with a seller or landlord should specifically state whether a notice on the property to be rented or sold will or will not be
circulated in any or all Multiple Listing System(s) of which that firm is a member.
YOU MAY OBTAIN LEGAL ADVICE ABOUT THESE BUSINESS RELATIONSHIPS FROM YOUR OWN LAWYER.
THIS STATEMENT IS NOT A CONTRACT AND IS PROVIDED FOR INFORMATIONAL PURPOSES ONLY.
 Transaction Broker
The New Jersey Real Estate Licensing Law does not require licensees to work in the capacity of an 'agent' when providing brokerage
services. A transaction broker works with a buyer or seller or both in the sales transaction without representing anyone. A TRANSACTION
BROKER DOES NOT PROMOTE THE INTERESTS OF ONE PARTY OVER THOSE OF THE OTHER PARTY TO THE TRANSACTION. Licensees with
such a firm would be required to treat all parties honestly and to act in a competent manner, but they would act be required to keep
confidential any information. A transaction broker can locate qualified buyers for a seller or suitable properties for a buyer. They can then
work with both parties in an effort to arrive at an agreement on the sale or rental of real estate and perform tasks to facilitate the closing of
a transaction.
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