iPhone & Android Apps for Business | Steven Calder, Streamba Ltd Tuesday, 21 June 2011 | 12:30 - 14:00 Targeting Innovation Brown Bag Lunch

What is a mobile strategy and why should I have one? What does it take to develop a mobile app for my business? The "Do's & Dont's" for a great app iPhone & Android Apps for Business

As Technical As It Gets Google Mobile OS iOS HTML + Javascript + CSS Java Objective C Web Framework

Popular? http://www.morganstanley.com/institutional/techresearch/pdfs/Theme_6_Data_Growth.pdf

Developing an iPhone App Developing an Android App Developing a Mobile Website Technology What is a Mobile Strategy isn't...

Wait a minute....

Business speak for " How can my business use mobile technology to make money? " What is a "Mobile Strategy"? Bold, consistent mobile strategy Confused, tired mobile strategy

Asks the right questions A Good Mobile Strategy

Listens & Acts on the answers A Good Mobile Strategy

Constantly Moves & Adapts A Good Mobile Strategy

Goes Glocal A Good Mobile Strategy (thinks Globally, acts locally)

Refuses to try & "boil the ocean" A Good Mobile Strategy (at least for version 1)

What does it take to develop an app?

Best of Both Worlds?

Magic Bullet Technologies Free Free Version*, developer- $49-$199 Month

Magic Bullet Technologies - Phonegap

Magic Bullet Technologies - Titanium

It's All About the iPhone.....

It's All About the iPhone.....

Context is king you need to use both native & web So what do we choose?

Do's & Don'ts of a great app

Doesn't Spam, Annoy or Infuriate its users A Great App...

Is Fast, Simple & Gets to the point A Great App...

Avoids Arrogance A Great App...

Has a Purpose A Great App...

Looks Beautiful A Great App...

Evangelises A Great App...

Targeting Innovation Head Office: 169 West George Street Glasgow G2 2LB Tel: +44 (0)141 572 1600 Fax: +44 (0)141 572 1608 Leeds: Round Foundry Media Centre Foundry Street Leeds LS11 5QP Tel: +44 (0)113 394 4315 Fax: +44 (0)113 394 4319 Targeting Innovation is one of the UK's leading innovation agencies. Our clients comprise businesses of all sizes and from across all industry sectors, as well as public sector organisations and academia. Since 1993 we have helped more than 5,000 businesses succeed through innovation. [email_address] www.targetinginnovation.com Next Brown Bag Lunch – Tuesday, 16 August 2011