Social media is a way to instantly share information and collaborate online. An organization's social media strategy should aim to engage, inform, and inspire stakeholders through listening, curating content, going mobile, and generating buzz across multiple channels. As an organization's social media use matures, it moves from simply listening to actively engaging, creating, and connecting with audiences. The strategy should consider an organization's goals, capabilities, and define success metrics to measure progress.
"I see eyes in my soup": How Delivery Hero implemented the safety system for ...
Social media strategy
1. SOCIAL MEDIA STRATEGY
Social media is ... a way of using the
Internet to instantly collaborate, share
information, or have a conversation about
ideas or causes we care about. (Beth
Kanter)
3. Social Media: Why do we care?
3
Engage
Inform
Inspire
Motivate
Teach
Learn
Change
Condemn
Connect
Solicit
Confirm
Share
4. Social Media: Who?
Citizens
4
Grassroots
Decision makers Leaders
Partners
Media
Donors
http://www.flickr.com/photos/2inches/484133264/sizes/z/in/photostream/
5. How will we know if we reached our destination?
5
•What is your organization aiming to accomplish?
•What are your strategies for making this happen?
•What are your organization’s capabilities for doing this?
•How will your organization know if you are making
progress?
•What have and haven’t you accomplished so far?
6. Social Media: Strategic Pause
6
Partners and Facebook: Critical Success Factors
•Authentic
•Credible
•Connected
•Scalable
•Replicable
7. The Ladder of Engagement
6
Where is your
organization on the
ladder of
engagement?
8. What Should Your Organization Master?
8
Engage Create and Connect
Listen
Curate
Go mobile
9. Social Media Maturity Model
STEP ONE: Crawl – listening, browsing, informing yourself
STEP TWO: Walk – engaging, commenting, curating, sharing
STEP THREE: Run – social content creating
STEP FOUR: Fly – generate buzz, manage multiple channels
14. Law & Security
Kyrgyz Law regarding Mass Media:
•Media can not disclose state and commercial secrets
•Media can not call for an overthrow of the current constitutional order
•Propaganda regarding war and violence is prohibited
•One can not offend the civic honor of the nation or religious beliefs
•Use of abusive language is prohibited
•Media can not distribute materials that violate the rules of civil and national
ethics
•One can not infringe upon honor and dignity or spread false information
16. 5 Things You Can Do Tonight
16
1. Google yourself and your organization. Who is talking about you?
What are they saying?
2. Comment on someone else’s blog. Who are the real voices in your
field/sector?
3. Upload some organizational photos to Flickr and link to them from your
website. Help people ‘see’ your work
4. Set up an RSS reader and add some RSS feeds
5. Set up a Google Alert for the name of your organization
17. RESOURCES
Mobile Active – www.mobileactive.org
Beth’s Blog – www.bethkanter.org
Tactical Tech – www.tacticaltech.org
Techsoup – www.techsoup.org
Soros KG – www.soros.kg
GIPI – www.internetpolicy.kg
New Eurasia – www.neweurasia.net/kyrgyzstan
Kloop – www.kloop.kg
Editor's Notes
Internet Penetration 39.8% (2010) Moi Mir 300,000 users (2011) Odnoklassniki 228,848 users (2011) Facebook 73220 users Mobile Phones 92% have mobile phone subscription Mobile Internet Of total internet users, 20% access internet from a mobile device
