Example sites, including Healthcare.gov; goal oriented design tips; details most designers never think of.

1. Usability & Experience
Design
Presented by:
Kim Krause Berg
Pubcon Las Vegas, October 22,
2013
Internet Marketing Ninjas

2. Who: Kim
What: Usability and User Interface Analyst,
Founder/Administrator, Cre8asiteforums,
Founder, Cre8pc.com
Where: Internet Marketing Ninjas
When: Started out in 1995, known as “Cre8pc”
Why: Needed a job
How: Self-taught and mentored
Passionate about Usability and
SEO aka Holistic Web Design
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3. Usability and Persuasive Website Design is
PURPOSEFUL DESIGN

4. Healthcare.gov
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5. Help Visitors Make Decisions
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6. Clicks to Nowhere
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7. Terms | Incorrect Form
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8. Internet Marketing Ninjas

9. Do No Harm
• Interpersonal: loss
of dignity, insult,
humility
• Psychological:
confusion,
discomfort,
frustration,
boredom
Ex. Target sued by
Assoc. for Blind
Accessibility for
special needs users
Ex. Most websites

10. Conversions Design
• Understand your visitors’ goals and
motivations
• “Economy of form”, using less to
accomplish more
• Remove the mystery

11. UX Reality Show
Your website is a reality show.
Say Yes to UX
www.internetmarketingninjas.com/blog/
user-intent/say-yes-ux-website-realityshow/

14. Mobile Devices
Be Aware
• Ecommerce
Various Devices
• Smart phones
• Tablets
• Android
• Apple
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15. The Mobile Playbook
http://www.themobileplaybook.com

16. Usability = Cocaine High?
www.cre8asiteforums.com/2013/10/17/can-an-excellent-userexperience-be-harmful/
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17. Persuasive Design Guidelines
• Choose terms your visitors
understand
• Test colors for color contrast
issues
• Create tasks based on user
needs
• Explain. Provide details. Warn.
Provide feedback.
• No distractions
• Avoid fads
• Never hide your money maker
calls to action
Books:
• About Face, Alan Cooper
• Ecom Hell, Shirley Tan
Anything by Tim Ash, Bryan
Eisenberg, Roger Dooley, Shari
Thurow, Susan Weinschenk,
Peter Morville, Luke
Wroblewski, Jacob Nielsen,
Jared Spool

18. FREE Download (PDF)
www.internetmarketingninjas.com/internetmarketing-ebooks/natural-websiteconversions.html
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19. Find Kim Krause Berg
• Internetmarketingninjas.com
Usability, Conversions, Shopping Cart,
Software Application, Mobile,
Accessibility Testing.com
• https://twitter.com/kim_cre8pc
• https://www.facebook.com/cre8pc
• Cre8asiteforums.com
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