Lecture for pharmacy year one students in the pharmacy informatics course, fall 2013

1. Social media and healthcare
Natalia
Shcherbakova,B.S.Pharm, M.S.Pharm, Ph.D.
Assistant Professor, Department of
Pharmaceutical & Administrative Sciences
September 9, 2013
Western New England University College of
Pharmacy, Springfield, MA

2. Learning Objectives
 Characterize main features of web 2.0 as
compared to static web
 Describe the current trends of social media use
among healthcare professionals and patients
 Apply the knowledge about social media
platforms to personal education and professional
development

3. Roadmap
 Web 2.0
 Social Media & Patients
 Social Media and Healthcare
Professionals
 Toolbox:
wikis, blogs, Twitter, Apps, MO
OCs
 How to get involved
Image available at: http://scispeak.com/uncategorized/the-top-4-social-media-roadmap/

4.  Social media- web-based and
mobile technologies used to turn
communication into interactive
dialogue1
 Web 2.0 can broadly be defined as
“social programming for everyone
“ whereby the interaction between
user and internet transformed from
‘read-only’ to ‘read-writeparticipate’ form.2
1Available
at : http://en.wikipedia.org/wiki/Social_media
F, Mayer MA, Torrent J. Opportunities and challenges of Web 2.0 within the health care
systems: an empirical exploration. Inform Health Soc Care. 2009 Sep;34(3):117-26.
Image available at : http://postgradproblems.com/wpcontent/uploads/2013/08/757913ac9efccba3c21197be09ac509c.jpg
2Lupianez-Villanueva

5. Patients
ePatients
 Passive Role
 Active (engaged) role
 Information given to
 They seek out information
them
 Top down healthcare
delivery
 Paternalistic Medicine
 Participatory medicine
(internet)
 Partner in healthcare
Adapted from Poikonen J. “Social Media & Health 2.0,” October 2011
Image available at: http://clinicalposters.com/news/2011/0926-empowered-patient.html

6. E-patients
Empowered
Enabled
Engaged
Electronic
Equal
Adapted from Mesko B “Social Media in Medicine: Introduction”, Available at
:http://thecourse.webicina.com/presentations/introduction/

7. Medical Apps
 Clinician Tools
 Help increase
access to clinical
information at the
point-of-care
 Communication
 Sharing of data
 Workflow
 Increase
 Patient Engagement
 Education
 Data collection and
feedback
 Students and
Practitioners
 Students:
educational and
productivity
clinical apps
 Integration into
 Practitioners: clinical
EHR
calculators and drug
 Education
Slide courtesy of Timothy Aungst: “Evaluating mobile medical information
applications for utilization by pharmacy
students” Available at

8. Pharmacy Apps
 ~814 apps appear in a
search with a keyword
“pharmacy”
 IMedicalApps
(http://www.imedicalapp
s.com/about/) reviews
and evaluates the apps
for healthcare
professionals and
patients

9. Wikis
 Social writing
applications
 Collaborative
knowledge base
 Research
coordination
 Brainstorming
Image available at: http://ruonlineyet.edublogs.org/using-wikis/

10. Mayo clinic Center for Social
Media

11. MOOC?
http://wallppaer.com/animals/moose-wallpaper.html

12. Massive Open Online Courses
(MOOCs)
 EdX , 8 courses (2012) -> 67 courses (2013)
 Coursera , over 100 courses (2012) -> over 400
courses (2013)
 Udacity, 18 courses (2012) -> 25 courses (2013)
 Stanford Online, 5 courses
 Anything useful for pharmacy students?
54+ relevant courses on Coursera!
7+ relevant courses on EdX!
Suggestions
Fundamentals of Clinical Trials (on EdX)
SciWrite (on Stanford Online)

13. How to Get Involved
 Twitter thought-leaders to consider following:
Physicians:
@kevinmd, @FarrisTimimi, @hjluks
Pharmacists:
@kevinclauson, @poikonen,@DrJeffCain
@TDAungst
 Tweet Chats to consider lurking in:
Healthcare Social Media : #hcsm every Sunday @9
pm EST
Medical Education: #meded every Thursday @9
pm EST