1. WOW! (aka, ‘steal’ this idea… things you can do right now at your garrison) Marketing and Sponsorship Best Practices and Great Ideas

2. Marketing and Sponsorship Best Practices and Great Ideas Strong Branding and Branded Templates Colleen Terry, Marketing Manager USAG Stuttgart, Germany

4. AFRICOM

7. Colors

8. Fonts

10. Marketing and Sponsorship Best Practices and Great Ideas “The Simple Campaign” and Partnering with PAO Debra Taylor, Marketing Manager Fort Belvoir, Virginia

11. Fort Belvoir’s “Simple Campaign” In August 2010, Fort Belvoir Marketing launched a new website with cutting-edge features. Educating the Fort Belvoir patron base of the website’s existence and its significant value would become an important campaign for Marketing in the following weeks. The greater challenge was empowering the front-line employees to buy into the relevancy of the website as a tool for their daily interactions with patrons. As the face of Family and MWR to the customer, the Front-Liner often serves as “Subject Matter Expert on all things MWR.” In the same way that “Smart-Books” equip every front desk with a wealth of quick-response knowledge, Front-Liners needed to embrace the website as a pool of knowledge. In what would become known as “the Simple Campaign”, Belvoir’s Marketing armed all Front-Line Employees with one easy talking-point message: “Everything’s online. It’s just that simple.” The campaign featured a compelling 11x17 inch laminated poster design featuring an image of a joyful pillow fight between children and the copy, “The best things in life are simple. Get the facts on what’s fresh and fun in your community. It’s free, fast and at your fingertips, 24/7. Everything’s online. It’s just that simple. belvoirmwr.com”. In addition to the poster, the design was produced on card stock in business-card size as a practical take-away product for patrons. Belvoir’s Simple Campaign combats the silo affect, promoting cross-promotion among Divisions and establishes the important concept for our Family and MWR team of “One Team. One Fight”.

13. Partnering with PAO for AFC Message WHAT: A front page masthead piece, Delivering the Covenant: Belvoir Keeps the Promise, on Fort Belvoir's weekly newspaper publication, the Belvoir Eagle, distribution 19,000. Each week we provide a recent photo, a simple statement about how DFMWR supports the AFC, a cut line under the photo with a phone number for more information/questions. WHO: DFMWR Marketing partners with Fort Belvoir's PAO Office to feature a weekly masthead showcasing how Fort Belvoir supports the Army Family Covenant throughout the year. WHY: Army Families see references to the Army Family Covenant in publications, on websites and throughout post, but we reinforce the message with actual event photos. By reinforcing on a weekly basis the events and programs that Belvoir community members participate in, Army Families see the opportunities at Fort Belvoir and understand how AFC directly affects each one of them.

14. Marketing and Sponsorship Best Practices and Great Ideas “N.O.E.L.” – The Night of Extraordinary Lights Paula German, Marketing Manager Fort Huachuca, Arizona

16. One of the biggest attractions was free hay rides to view approximately 25 festive holiday light displays set up around two holes of the golf course

17. Holiday movies shown on a huge, inflatable movie screen

18. Digital photos with Santa, letters to the North Pole, caroling, face painting and coloring

19. “The Grinch”, “Elmo” and several of Santa’s elves, moved among the crowds

20. Concessions were available to purchase

21. A popular stop was the S’ Mores Pit, where more than 700 of the sweet treats were made

22. A popular attraction was the synthetic ice skating rink—not something you see every day in Southern Arizona!

23. From 700 to 900 skaters, both children and adults

24. Craft vendors were also on hand for last-minute holiday shopping

27. Summers are HOT in Yuma… no, REALLY hot!

28. Community-wide themed pool parties designed for all ages.

29. A team effort involving ALL FMWR divisions.

30. Splish Splash Luau Bash

31. Hawaiian Dancers

33. Live Band

34. Western-themed Games

35. Back to School Flip Flop Hop

36. 1950’s Retro Theme

37. Live Rock ’n’ Roll Band

38. Classic Car Exhibit

39. Marketing Features of Sizzlin’ Summer

40. Coordinated marketing throughout FMWR facilities – each division was involved in the program

41. Extensive use of Facebook, Twitter

45. Programming developed per quarter

46. Unusual & quirky in activities and marketing

47. Themes unique to installation offerings

48. Visibility and interest enhanced by good counter balance base of traditional programming and marketing

49. Goals

50. Increased participation

51. Increased awareness of facilities

52. Rise in Facebook interaction/comments

54. Social Media (Facebook)

55. Internet

56. Traditional vs non-traditional programming

61. Needed better participation in QTR Fun Runs

62. Attract non-athletes and Families

63. Sports had fun idea but it conflicted with traditional fitness concepts

64. Images combining two ideas not available

65. Solution

66. Even the playing field by shaving time off for donuts eaten

67. Have a stroller category to encourage Families

68. Designed our own image that implied the conflict and created challenge

69. Donut Man was born –Athletic Runners are chasing him

71. Donut Man 1st appeared two months before the race

72. Early promotions; explanation of rules, registration info and categories

73. Registration Drop Box at Fitness Center entrance

74. Promotions; newspaper, AFN, posters, Web, Top-10, Email, SCALA

75. 1st-150 to register guaranteed a T-shirt

76. Email reminder to register sent to distro lists

77. Results

78. Pre-registration more than doubled

79. Secured 174 new emails for distro lists

80. More Families and non-athletes participated

81. Subsequent races continued to have increased participation

86. Entice clients by offering a punch card for Fitness Month.

90. Commercial Sponsors

91. WIN!!- Nehelani Community Club

92. Marketing and Sponsorship Best Practices and Great Ideas Leveraging Big Events for Sponsorship Recognition Lori Bruschi, Marketing Manager Fort Bragg, North Carolina

94. From the Command

95. From the Soldiers & Families they support

100. Marketing and Sponsorship Best Practices and Great Ideas Thank You to All the Presenting Garrisons!