1.
@catrjones
@unrulymedia
Unruly SHARERANk™
The science of Sharing
@catrjones
@unrulymedia

2.
@catrjones
@unrulymedia
Myth #1
You can’t predict Sharing
@catrjones
@unrulymedia

3.
@catrjones
@unrulymedia Since 2006: >300BN Video Streams

4.
@catrjones
@unrulymedia
In conjunction with leading academics, we
have identified the metrics that most
significantly influence shareability, and used
VVC data to weight them and develop our
proprietary Unruly ShareRankTM algorithm.
References: unrulymedia.com/further-reading

5.
@catrjones
@unrulymedia
Unruly ShareRankTM helps
create contagious content
Predict earned media & use
content characteristics to
inform distribution
strategy
Optimize video
content to
intensify
shareability
Unruly ShareRankTM
IDEATION PRODUCTION PRE-TESTING DISTRIBUTIONRESEARCH
Test your recent content &
compare it to your sector
and competitors to inform
content strategy

6.
@catrjones
@unrulymedia
Shareability Factors
Basic Emotions Primal responses Cognitive Responses
Intensity Emotional Valence schema disruption
Social Motivation Memorability Enjoyability
MEDIUM favourability interpanel agreement
More …
100 +

7.
@catrjones
@unrulymedia

8.
@catrjones
@unrulymedia

9.
@catrjones
@unrulymedia
Psychological Responses

10.
@catrjones
@unrulymedia
Trend for Empty 2013:
Prankverts: Hilarity + Surprise
Nivea: The Stresstest Heineken: The Candidate
Cow & Gate Supergroup
Hilarity + Warmth + Happiness
Fiat: The MotherhoodThree: The Pony
Pepsi: Test Drive

11.
@catrjones
@unrulymedia
Myth #2
Content Has To Be Funny
Budweiser: Brotherhood
Views: 14,480,614 Shares: 2,657,610 ShARE rATE: 18.4%
@catrjones
@unrulymedia

12.
@catrjones
@unrulymedia What is it About ‘THE PONY’
That Drives Warmth?

13.
@catrjones
@unrulymedia
Social Motivations

14.
@catrjones
@unrulymedia
TNT Dramatic Surprise
Views: 46,644,256 Shares: 4,596,293 Share Rate: 9.9%
Myth #3
The Shorter the Better
@catrjones

15.
@catrjones
@unrulymedia
How Shareable is my Video?

16.
@catrjones
@unrulymedia
Days Following Launch
Then What?
Go Fast
Viral peak is day 2
¼ of a video’s total shares
occur in the first three days

17.
@catrjones
@unrulymedia
cat@unrulymedia.com
@catrjones