#GRSM: Video in Social Media

1. #GRSM PRESENTATION
“VIDEO IN SOCIAL MEDIA”
aaron carriere
web: www.creoproductions.com
twitter: @aaron_creo
phone: 616.233.9539

2. CREO PRODUCTIONS
* Founded in 2006 on Latin verb, “to create.”
* Location: 40 S. Division, Grand Rapids, MI
* Clients: Agencies, businesses + non-profits.
* Services: Scripting / HD Video / Animation / Editing
* Click to visit our Vimeo to watch our videos.

3. WHY ONLINE VIDEO?
1. Tell stories, personalize your brand in new ways.
2. Good advertising works.
3. People are consuming more media, especially
online video. US streams 10.2 billion/month (Nielsen)
4. Video mediums/audiences are developing:
smart phones, Facebook, iPad, Hulu, etc.

4. WHY ONLINE VIDEO?
5. Online video allows target marketing.
6. Online video doesn’t require a marketing
media buy.
7. Social media can drive video traffic.
8. It’s all trackable.
9. People love (and expect) video.

5. MARKET SATURATION:
“People are watching 2 billion
videos a day on YouTube.”
-YouTube

6. GLOBAL VIEW: LIFE IN A DAY
* Global Experiment, user-generated feature film.
* Click to watch the trailer on YouTube.

7. GLOBAL VIEW: LIFE IN A DAY
* Snapshot of acceptance of video.
* Technology has leveled the media playing field.
* People are sharing more than before.
* Should companies share more as well?

8. VIRAL VIEW: @OLDSPICE

9. VIRAL VIEW: @OLDSPICE
* Click to watch @oldspice’s farewell video.

10. VIRAL VIEW: @OLDSPICE
Results? (brandweek.com)
* Body Wash sales up 107% since February.
* Response videos viewed 40 million times.
* Total brand views on Web >110 million.

11. VIRAL VIEW: SWAGGER
* Click to watch Toyota's Swagger Wagon video.

12. VIRAL VIEW: SWAGGER
Results?
* Music video has more than 4.8 million views.
* Merged TV commercials and web video.
* My wife Emily said it best: “That van is hot.”

13. LOCAL VIEW: ARTPRIZE
* Click to visit ArtPrize.
* Click to watch100,000 Airplanes Video.

14. LOCAL VIEW: AIRPLANES
Results?
* MLive, Detroit Free Press, Sigur Ros (September)
* Fubiz.net via Vimeo (November)
* Ryan Seacrest via Twitter (March)
* Views? 91,400 on YouTube, 196,000 loads (Vimeo)

15. VIDEO + YOU:
1. Why? Does anyone care?
2. What’s the big idea?
3. Does it make business sense?

16. VIDEO + YOU:
4. Professional or Grass Roots?
Pro: Technology has made everyone a
potential video maker.
* iPhone 4
* Flip HD
* DSLR (Canon 5D/7D)

17. VIDEO + YOU:
4. Professional or Grass Roots?
Con: You still need to know how to use them.

18. VIDEO + YOU:
4. Professional or Grass Roots?
Con: You still need to know how to use them.
Pro: Great resources online to get basics right.

19. VIDEO + YOU:
4. Professional or Grass Roots?
Question: What does your audience expect?
Question: Should we use employees?

20. VIDEO + YOU:
5. Video is permanent.
6. Keep it short.
7. How will people find it?

21. IDEAS:
* Web commercial
* Product launch
* “About us” video
* Subject Matter Expert
* Case study/Customer story
* Trade Show

22. IDEAS:
* Sales Video/Support
* Big Events (Promo/Coverage)
* New Idea/Knowledge
* Recruitment
* Behind-the-scenes
* People Profiles

23. IDEAS:
* Facility Tour
* Fundraising (non-profit)
* Equipping customers (Lowe’s)
* Viral
* Fun / Goodwill / PR

24. QUESTIONS?
aaron carriere
web: www.creoproductions.com
twitter: @aaron_creo
phone: 616.233.9539