Crafted By - Branded Commerce '19 - Hosted by Creuna

Creuna
CreunaCreuna
••
BRANDED COMMERCE
BO LAURITSEN INTERIM GENERAL MANAGER CRAFTED BY INTERIM MANAGER VÆKST – FORANDRINGSLEDELSE - EKSEKVERING
Crafted By - Branded Commerce '19 - Hosted by Creuna
HVORFOR? EN CORPORATE START UP
Crafted By - Branded Commerce '19 - Hosted by Creuna
BRAND BUILDING I SKYGGEN AF ET GLOBALT BRAND
You
BRANDET IKKE! HVAD ER
DTC BRAND ØLENTUSIASTEN
PIVOT - BTB
Crafted By - Branded Commerce '19 - Hosted by Creuna
Crafted By - Branded Commerce '19 - Hosted by Creuna
CONVENIENCE & EXPERIENCE …MED ET KLIK
INVITÉR IND! DATA DATA DATA
DE NYE KUNDER
FLERE NYE KUNDER
FALSKE VALIDERINGER
SALG TID SALG GENBESØG WWW GENKØB
DTC KLASSISK E-COMMERCE BTB DIRECT BTB PARTNERSALG DTC SUBSCRIPTION
START UP VS. CORPORATE
BUSINESS PLAN VS. BUSINESS MODEL VALIDATION
HVAD ER BRANDET IKKE!
Crafted By - Branded Commerce '19 - Hosted by Creuna
CORPORATE START UP …OR NOT?FÅ HJÆLP
2) ET BEVIDST STRATEGISK VALG 3) CULTURE EATS STRATEGY FOR BREAKFAST 4) LIVSLANG LÆRING 5) IKKE EN GENVEJ 1) HVORFOR VIL I COPORATE START UP?
Crafted By - Branded Commerce '19 - Hosted by Creuna
SPØRGSMÅL? bo@bolauritsen.dk 60 627 621 linkedin.com/in/bolauritsen
1 sur 27

Crafted By - Branded Commerce '19 - Hosted by Creuna

••
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Marketing

Oplæg af Bo Lauritsen, Interim Manager, om historien om hvordan Crafted By blev etableret som en corporate start-up under Carlsberg. Præsenteret på Branded Commerce-konferencen den 18/6-19.

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