1.
Copyr ight © 2015, SAS Institute Inc. All rights reser ved.
AKTIVERING AF WEBSITE-BESØGENDE MED
KONVERTERINGSOPTIMERING
Christina Høimark, Customer Intelligence

2.
Copyr ight © 2015, SAS Institute Inc. All rights reser ved.
MARKETING
I DAG
INGEN KONSISTENS UDEN KONSISTENS I DATA
Customer Login:
MB336789
Apple ID:
Nullenalle@gmail.com
Mobile:
+45 51387932Twitter ID:
H_imark
Phone Line:
+ 45 70282932
Facebook Token:
AAACNg1ulZCUYBAHEZCxbJTSO…
Skype ID:
NulleNalle
E-mail:
Christina.hoeimark@gmail.com
E-mail:
Christina.hoeimark@sas.com

3.
Copyr ight © 2015, SAS Institute Inc. All rights reser ved.
SAS VERDEN
SAS® DIGITAL INTELLIGENCE

4.
Copyr ight © 2015, SAS Institute Inc. All rights reser ved.
SAS DIGITAL
INTELLIGENCE
SAS CUSTOMER INTELLIGENCE VISION
Provide an intuitive way for marketers to deliver the best
decision for every interaction
- in an agile marketing, omni-channel world.

5.
Copyr ight © 2015, SAS Institute Inc. All rights reser ved.
SAS DIGITAL
INTELLIGENCE
3 STEPS TIL KONVERTERING AF DIGITAL ADFÆRD
Digital Data Collection Test & Maximize
Opportunities
In-Depth Analysis
31 2

6.
Copyr ight © 2015, SAS Institute Inc. All rights reser ved.
SAS® DIGITAL INTELLIGENCE – HOW TO?
Christina Høimark, Customer Intelligence

7.
Copyr ight © 2015, SAS Institute Inc. All rights reser ved.
Tags is put on customer website to catch data
Page Title
Full URL
Meta Data Tags
Client Information
Referrer
Page Content
*Only if explicitly configured
SAS® DIGITAL INTELLIGENCE

8.
Copyr ight © 2015, SAS Institute Inc. All rights reser ved.
Field Interaction
Link Clicked
Form Submit
• Value
• Form ID and Name
• Field ID and Name
• Number of changes
• Value
• Form ID and Name
• Field ID and Name
SAS® DIGITAL INTELLIGENCE

9.
Copyr ight © 2015, SAS Institute Inc. All rights reser ved.
DATABEHANDLING SAS® DIGITAL INTELLIGENCE
Rå data Normaliseret
Data
Data på kundeprofil
niveau
2 31

10.
Copyr ight © 2015, SAS Institute Inc. All rights reser ved.
NORMALISERET
DATA
HØJ DATA KVALITET

11.
Copyr ight © 2015, SAS Institute Inc. All rights reser ved.
SAS® DIGITAL INTELLIGENCE
IT - LEVERENCE

12.
Copyr ight © 2015, SAS Institute Inc. All rights reser ved.
Download Data
Integration
Maintain Rules
CLOUD OFFERING SAS® DIGITAL INTELLIGENCE IN THE CLOUD

13.
Copyr ight © 2015, SAS Institute Inc. All rights reser ved.
OPPORTUNITIES SAS®CI SUITE
Omni-channel
Perspektive
Pricing OptimizationLoyal Customers
Demand Forecasting
Relevant Promotions
& Triggers
Marketing optimization

14.
Copyr ight © 2015, SAS Institute Inc. All rights reser ved.
VISUALISATION SAS® VISUAL ANALYTICS
SAS Add`in for Microsoft Office
SAS Mobile Clients
SAS Web Clients
SAS Analytics

15.
Copyr ight © 2015, SAS Institute Inc. All rights reser ved.
ADVANCED
ANALYSIS
EXPLORE DATA IN DIFFERENT WAYS – GET MORE INSIGHTS
Forecasting Decision Trees

16.
Copyr ight © 2015, SAS Institute Inc. All rights reser ved.
ADVANCED
ANALYSIS
THERE IS MORE THAN ONE PATH TO PURCHASE
Analyze Campaign
Effectiveness

17.
Copyr ight © 2015, SAS Institute Inc. All rights reser ved.
TAK FOR OPMÆRKSOMHEDEN