1. The Big Three from SXSW
Fredrik Hildebrand, Fredrik Marcus and Gisela Bernhoft

4. Our Calendar
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5. Be human
Be good
Be real

6. Louis. (512) 361-9511

7. Be human

10. Will the robots take over?

11. When Amazon added 45 000
robots the number of
employees actually doubled.

12. Source: Harvard Business Review

13. “Technology is our super power - inequality
is our kryptonite”
Tim O’Reilly

14. ”The information today is so
overwhelming, no human can
handle it unaided.”
Chris Evans,

15. ”The information today is so
overwhelming, no human can
handle it unaided.”
Chris Evans, 1979

19. More Bots

20. Example of Bot
onboarding

21. ”Voice is the fastest growing
technology in the recent
years, well surpassing
wearables, or AR/VR, even
smart phones and tablets”
Sophie Kleber, HUGE

22. ”Conversation is not a
new interface. It’s the
oldest interface”
Erika Hall

23. ”…of thousands of
adults who have been
involved in our studies,
not a single participant
has ever said that a
computer should be
treated as a person”
Nass, Moon
”We love Alexa so
much, she’s like a family
member. My 4 year old
son talks to her all the
time”
Reviewer, amazon.com

25. ”For the first time, the
computer refers to itself as ”I” ”
Sophie Kleber, HUGE

26. Early adopters =
old adopters and
young adopters

27. Find the micro moments
where you can be Assistive
I want to know 🤔
I want to go 🚕 I want to buy 📦
I want to do 🍔

28. WHY NOW: Accuracy goes
from 95% to 99%
Mobile first = Voice first
Screens = Speakers
Visual web = Audio web
Face down = Chin up

30. ”Inclu$ion”
John Maeda, Automattic

31. ”Diversity is being invited to
the party; inclusion is being
asked to dance”
Verna Myers, Esq.

33. Be good

35. “We can expect new human
metrics to emerge in addition
to regular KPIs, and we’ll likely
start to see Chief Ethics
Officer roles created.”
FJORD

37. “People draw lines, and you’ve got to decide
where you draw the line,” Cue said. “We do think
free speech is important, but we don’t think
white supremacist or hate speech is important
speech that ought to be out there. Free speech
is important, but that doesn’t mean it’s
everything.”
Eddy Cue – Apple, senior vice president for
internet software and services

39. The dark side

40. Natural evil
Accidental evil
Willfull evil

41. Design
Character

46. Dark patterns

47. ”Our biggest
competitor is sleep
and we are winning”
Reed Hastings, CEO Netflix

48. Be real

49. ”If you say that you’re good,
be authentically good”
FJORD

50. 80%
of millenials identify as
belief driven buyers.
46%
increase in share of
wallet for brands that
lead with their purpose.
#PurposeDriven

52. “If you get up in the morning
and think the future is going to
be better, it is a bright day.
Otherwise, it's not.”
Elon Musk

55. Better, weirder, human

58. Keith takeaways

59. Be good

60. Be real

61. Be human

62. SXSW lifehacks

63. • Buy tickets early
• Book hotels earlier
• Be sceptic to speech titles, read thoroughly
• Be sceptic to panels with more than two different companies
• Be sceptic to partner sessions
• Be in time
• Be prepared to queue
• Be prepared to leave if crap and have backups
• Be nice to your Ride Austin drivers
• Be aware that Austin has no shopping downtown,
nor tax free at airport
• Dine at Guero’s, hopdoddy and Gus’s
• Drink cocktails at Half Step

64. Thank you.
And may the force
be with you.