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A better Reese’s Pieces Trail for a seller of fishing boats
What the visitor wants
§ To look at inflatable fishing
boats.
What the company wants
§ Become their “trusted
advisor”.
§ Integrate them into your
community
§ Capture their email address
§ Get the visitor to click on the
“Buy now” button (or order by
phone), then pay.
How to do it
§ Offer valuable free reports
§ Offer useful selection tools
§ Have a forum
§ Compelling reasons to give
their email address in return
for more:
§ Valuable free report
§ Free DVD about fishing
boats
§ A useful email course,
delivered daily
§ Sales copy

Publié dans : Business
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  • GENIUS!!!!
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  • Really you make my day.
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  • Good presentation on aiming for conversion and not just rankings. The pointers on the landing page specifics on sites like SEOmoz is great as well as how to present validation of expertise.
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  • As usual good stuff from these experts.
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