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Organizational
BEHAVIOR
MCSHANE VON GLINOW
1 © The McGraw-Hill Companies, Inc. 2000Irwin/ McGraw-Hill
Individual Behavior
and Learning
C H A P T E R
T W O
Organizational
BEHAVIOR
MCSHANE VON GLINOW
2 © The McGraw-Hill Companies, Inc. 2000Irwin/ McGraw-Hill
Assessing Competencies at EMC
When EMC was about to
dramatically expand its work
force, an executive team at the
enterprise storage products
firm developed an “Employee
Success Profile.” This list of
generic competencies
represented the traits of
successful employees, such as
goal-orientation and integrity.
Courtesy of EMC Corp.
Organizational
BEHAVIOR
MCSHANE VON GLINOW
3 © The McGraw-Hill Companies, Inc. 2000Irwin/ McGraw-Hill
Motivation
Individual
Behavior and
Performance
Model of Individual Behavior
Role
Perceptions
Situational
Contingencies
Ability
Organizational
BEHAVIOR
MCSHANE VON GLINOW
4 © The McGraw-Hill Companies, Inc. 2000Irwin/ McGraw-Hill
Types of Work-Related Behaviors
• Joining the organization
• Remaining with the organization
• Maintaining work attendance
• Performing required job duties
• Exhibiting organizational citizenship
Organizational
BEHAVIOR
MCSHANE VON GLINOW
5 © The McGraw-Hill Companies, Inc. 2000Irwin/ McGraw-Hill
Definition of Learning
A relatively permanent change in
behavior (or behavior tendency) that
occurs as a result of a person’s
interaction with the environment.
Organizational
BEHAVIOR
MCSHANE VON GLINOW
6 © The McGraw-Hill Companies, Inc. 2000Irwin/ McGraw-Hill
Behavior Modification
• We “operate” on the environment
– alter behavior to maximize positive and
minimize adverse consequences.
• Operant versus respondent behaviors
• Law of effect
– likelihood that an operant behavior will be
repeated depends on its consequences
Organizational
BEHAVIOR
MCSHANE VON GLINOW
7 © The McGraw-Hill Companies, Inc. 2000Irwin/ McGraw-Hill
Consequences
What happens
After behavior
Employee
receives
attendance
bonus
Example
A-B-Cs of OB Modification
Behavior
What person
says or does
Employee
attends
scheduled
work
Antecedents
What happens
before behavior
Attendance
bonus system
is announced
Organizational
BEHAVIOR
MCSHANE VON GLINOW
8 © The McGraw-Hill Companies, Inc. 2000Irwin/ McGraw-Hill
Behavior
Increases/
Maintained
Behavior
Decreases
Consequence
is Introduced
Consequence
is Removed
Contingencies of Reinforcement
Punishment
Positive
reinforcement
Extinction Punishment
Negative
reinforcement
No
Consequence
Organizational
BEHAVIOR
MCSHANE VON GLINOW
9 © The McGraw-Hill Companies, Inc. 2000Irwin/ McGraw-Hill
Schedules of Reinforcement
• Continuous reinforcement
• Fixed interval
• Variable interval
• Fixed ratio
• Variable ratio
Organizational
BEHAVIOR
MCSHANE VON GLINOW
10 © The McGraw-Hill Companies, Inc. 2000Irwin/ McGraw-Hill
OB Modification Limitations
• Can’t reinforce nonobservable behavior
• Reinforcer tends to wear off
• Variable ratio schedule is a form of
gambling
• Ethical concerns about perceived
manipulation
Organizational
BEHAVIOR
MCSHANE VON GLINOW
11 © The McGraw-Hill Companies, Inc. 2000Irwin/ McGraw-Hill
Learning through Feedback
• Any information about consequences
of our behavior
• Clarifies role perceptions
• Corrective feedback improves ability
• Positive feedback motivates future
behavior
Organizational
BEHAVIOR
MCSHANE VON GLINOW
12 © The McGraw-Hill Companies, Inc. 2000Irwin/ McGraw-Hill
Evaluated
Employee
Co-worker
Customer
Subordinate
Project
leader
Supervisor
Co-worker
Subordinate
Subordinate
Multi-Source (360 Degree) Feedback
Organizational
BEHAVIOR
MCSHANE VON GLINOW
13 © The McGraw-Hill Companies, Inc. 2000Irwin/ McGraw-Hill
Effective
Feedback
Specific
Frequent
Timely
Relevant
Credible
Giving Feedback Effectively
Organizational
BEHAVIOR
MCSHANE VON GLINOW
14 © The McGraw-Hill Companies, Inc. 2000Irwin/ McGraw-Hill
Social Learning Theory
• Behavioral modeling
– Observing and modeling behavior of others
• Learning behavior consequences
– Observing consequences that others experience
• Self-reinforcement
– Reinforcing our own behavior with
consequences within our control
Organizational
BEHAVIOR
MCSHANE VON GLINOW
15 © The McGraw-Hill Companies, Inc. 2000Irwin/ McGraw-Hill
Courtesy of International Forest Products Ltd.
Learning at International Forest Products
At International Forest
Products Ltd., employees
receive hands-on, just-in-
time learning from
coworkers on the job site,
not just in the classroom.
Organizational
BEHAVIOR
MCSHANE VON GLINOW
16 © The McGraw-Hill Companies, Inc. 2000Irwin/ McGraw-Hill
Learning Through Experience
• Benefits of experiential learning
– Helps acquire tacit knowledge/skills
– Allows implicit learning
• Practicing experiential learning
– Reward experimentation
– Recognize mistakes as part of learning
– Action learning -- investigating a real problem
Organizational
BEHAVIOR
MCSHANE VON GLINOW
17 © The McGraw-Hill Companies, Inc. 2000Irwin/ McGraw-Hill
Individual Behavior
and Learning
C H A P T E R
T W O

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Introduction to the Field of Organizational Behavior Chapter 2

  • 1. Organizational BEHAVIOR MCSHANE VON GLINOW 1 © The McGraw-Hill Companies, Inc. 2000Irwin/ McGraw-Hill Individual Behavior and Learning C H A P T E R T W O
  • 2. Organizational BEHAVIOR MCSHANE VON GLINOW 2 © The McGraw-Hill Companies, Inc. 2000Irwin/ McGraw-Hill Assessing Competencies at EMC When EMC was about to dramatically expand its work force, an executive team at the enterprise storage products firm developed an “Employee Success Profile.” This list of generic competencies represented the traits of successful employees, such as goal-orientation and integrity. Courtesy of EMC Corp.
  • 3. Organizational BEHAVIOR MCSHANE VON GLINOW 3 © The McGraw-Hill Companies, Inc. 2000Irwin/ McGraw-Hill Motivation Individual Behavior and Performance Model of Individual Behavior Role Perceptions Situational Contingencies Ability
  • 4. Organizational BEHAVIOR MCSHANE VON GLINOW 4 © The McGraw-Hill Companies, Inc. 2000Irwin/ McGraw-Hill Types of Work-Related Behaviors • Joining the organization • Remaining with the organization • Maintaining work attendance • Performing required job duties • Exhibiting organizational citizenship
  • 5. Organizational BEHAVIOR MCSHANE VON GLINOW 5 © The McGraw-Hill Companies, Inc. 2000Irwin/ McGraw-Hill Definition of Learning A relatively permanent change in behavior (or behavior tendency) that occurs as a result of a person’s interaction with the environment.
  • 6. Organizational BEHAVIOR MCSHANE VON GLINOW 6 © The McGraw-Hill Companies, Inc. 2000Irwin/ McGraw-Hill Behavior Modification • We “operate” on the environment – alter behavior to maximize positive and minimize adverse consequences. • Operant versus respondent behaviors • Law of effect – likelihood that an operant behavior will be repeated depends on its consequences
  • 7. Organizational BEHAVIOR MCSHANE VON GLINOW 7 © The McGraw-Hill Companies, Inc. 2000Irwin/ McGraw-Hill Consequences What happens After behavior Employee receives attendance bonus Example A-B-Cs of OB Modification Behavior What person says or does Employee attends scheduled work Antecedents What happens before behavior Attendance bonus system is announced
  • 8. Organizational BEHAVIOR MCSHANE VON GLINOW 8 © The McGraw-Hill Companies, Inc. 2000Irwin/ McGraw-Hill Behavior Increases/ Maintained Behavior Decreases Consequence is Introduced Consequence is Removed Contingencies of Reinforcement Punishment Positive reinforcement Extinction Punishment Negative reinforcement No Consequence
  • 9. Organizational BEHAVIOR MCSHANE VON GLINOW 9 © The McGraw-Hill Companies, Inc. 2000Irwin/ McGraw-Hill Schedules of Reinforcement • Continuous reinforcement • Fixed interval • Variable interval • Fixed ratio • Variable ratio
  • 10. Organizational BEHAVIOR MCSHANE VON GLINOW 10 © The McGraw-Hill Companies, Inc. 2000Irwin/ McGraw-Hill OB Modification Limitations • Can’t reinforce nonobservable behavior • Reinforcer tends to wear off • Variable ratio schedule is a form of gambling • Ethical concerns about perceived manipulation
  • 11. Organizational BEHAVIOR MCSHANE VON GLINOW 11 © The McGraw-Hill Companies, Inc. 2000Irwin/ McGraw-Hill Learning through Feedback • Any information about consequences of our behavior • Clarifies role perceptions • Corrective feedback improves ability • Positive feedback motivates future behavior
  • 12. Organizational BEHAVIOR MCSHANE VON GLINOW 12 © The McGraw-Hill Companies, Inc. 2000Irwin/ McGraw-Hill Evaluated Employee Co-worker Customer Subordinate Project leader Supervisor Co-worker Subordinate Subordinate Multi-Source (360 Degree) Feedback
  • 13. Organizational BEHAVIOR MCSHANE VON GLINOW 13 © The McGraw-Hill Companies, Inc. 2000Irwin/ McGraw-Hill Effective Feedback Specific Frequent Timely Relevant Credible Giving Feedback Effectively
  • 14. Organizational BEHAVIOR MCSHANE VON GLINOW 14 © The McGraw-Hill Companies, Inc. 2000Irwin/ McGraw-Hill Social Learning Theory • Behavioral modeling – Observing and modeling behavior of others • Learning behavior consequences – Observing consequences that others experience • Self-reinforcement – Reinforcing our own behavior with consequences within our control
  • 15. Organizational BEHAVIOR MCSHANE VON GLINOW 15 © The McGraw-Hill Companies, Inc. 2000Irwin/ McGraw-Hill Courtesy of International Forest Products Ltd. Learning at International Forest Products At International Forest Products Ltd., employees receive hands-on, just-in- time learning from coworkers on the job site, not just in the classroom.
  • 16. Organizational BEHAVIOR MCSHANE VON GLINOW 16 © The McGraw-Hill Companies, Inc. 2000Irwin/ McGraw-Hill Learning Through Experience • Benefits of experiential learning – Helps acquire tacit knowledge/skills – Allows implicit learning • Practicing experiential learning – Reward experimentation – Recognize mistakes as part of learning – Action learning -- investigating a real problem
  • 17. Organizational BEHAVIOR MCSHANE VON GLINOW 17 © The McGraw-Hill Companies, Inc. 2000Irwin/ McGraw-Hill Individual Behavior and Learning C H A P T E R T W O