1.
AYALA
Mall
Hotel
Restaurant
Cebu
City Bars
Coffee
Shop
Cinema
Bank
ᴥ Tourism and Digital Innovation
ᴥ Smart Destinations
ᴥ Smart Traveller
CRIS EDREN L. DELA PEÑA, MBA-TRM
9.28.18 / @universityofthevisayas

2.
TOURISM in the DIGITAL ERA
Today…
• people and businesses connect
• exchange information
• and execute transactions
…in ways never before imagined

3.
TOURISM in the DIGITAL ERA
This is the result of successive advances in
• telecommunications,
• computers,
• databases,
• networks,
• Internet,
• mobile and wireless technology,
• global positioning systems and
• smartphones

4.
TOURISM in the DIGITAL ERA
ICT has offered indispensable and very powerful tools
for management, logistics, distribution and marketing

5.
TOURISM in the DIGITAL ERA
It has brought about a
digital tourist that is more
autonomous, hyper-
connected and
increasingly demanding,
expecting personalized
customer service.

6.
TOURISM in the DIGITAL ERA
While the tourism sector has been at the forefront of digital
disruption, exponential technological change means that…
the sector must innovate, and stakeholders must
collaborate, on a near-constant basis in order to
remain competitive.

7.
TECHNOLOGY is part of how we TRAVEL

8.
The FOURTH INDUSTRIAL REVOLUTION
A digitalized tourism sector must innovate and generate
new business opportunities to ensure the continued
competitiveness, growth and sustainable development
of the sector.

9.
The FOURTH INDUSTRIAL REVOLUTION
The ultimate goal is to make a solid contribution to
achieving the Sustainable Development Goals of
the United Nations and the global development
community.

10.
Impact of TECHNOLOGY on TOURISM
A tourism offer that is more attractive, efficient, inclusive,
and economically, socially and environmentally
sustainable through:
• ‘Internet of Things’
• Location-based Services
• Artificial Intelligence
• Augmented and Virtual Reality
• Blockchain Technology

11.
SMART TRAVEL FACILITATION

12.
SMART DESTINATIONS
A smart destination is one with a
strategy for technology, innovation,
sustainability, accessibility and
inclusivity along the entire tourism
cycle: before, during and after the trip.
A smart destination is also one with
residents as well as tourists in mind,
factoring multilingualism, cultural
idiosyncrasies and seasonality into
tourism planning

13.
ZURAB POLOLIKASHVILI
“The digital transformation is about
providing benefits to all, and we are
making sure that tourism contributes
to this global commitment.”
UNWTO Secretary - General

14.
AYALA
Mall
Hotel
Restaurant
Cebu
City Bars
Coffee
Shop
Cinema
Bank
WORKSHOP