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Social Media and Enterprise

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Cristina Costa
Cristina Costa
TechnologyBusiness
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Social Media for Enterprise focusing on the human side Cristina Costa
photo by Flickr ID Affendaddy http://www.flickr.com/photos/khiltscher/3272098155/ from you to us know your audience
Stop broadcasting! http://www.flickr.com/photos/25813335@N00/3708549622
Start communicating http://www.flickr.com/photos/27590559@N02/3962331058
Welcome to the Participatory Web
More than an image...
Credibility
Influence
Uniqueness
Confidence
Reputation
Communication
More than a blog
Portfolio of Practice showcase your professional world define your purpose think of what makes you unique share your passion be yourself give access to your voice
Connect yourself to the network/community
Show that you care
Brand yourself as people; not as a product/service!
A story
Be responsive
Engage By IconTexto (CC BY-NC 3.0)
Make it personal
But not *too* personal!!
networked conversation presence connection accessibility availability immediacy personal communication contribution friendly sharing passion responsiveness spontaneity creativity authenticity fun socio-professional word of mouth (RTs) reputation

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Social Media and Enterprise

Editor's Notes

  1. more than a symbol/identity Reflection of what you are of you create of your facets Genuine Unique YOU
  2. it is more than an image It is a whole set of judgements/opinions other make of you and your work... experiences which reflect you and your practice
  3. it is more than an image It is a whole set of judgements/opinions other make of you and your work... experiences which reflect you and your practice
  4. it is more than an image It is a whole set of judgements/opinions other make of you and your work... experiences which reflect you and your practice
  5. it is more than an image It is a whole set of judgements/opinions other make of you and your work... experiences which reflect you and your practice
  6. you are online even when you think you are not
  7. It is about reputation - peer judgement it is about promoting your work, your personality - your identity in a coherent way
  8. It is about reputation - peer judgement it is about promoting your work, your personality - your identity in a coherent way
  9. our webpresence should not be static no more! We are after the personal side - the unique and passionate views you have. we can access your articles and books from the library, but only you can gives access to your voice talk about Jim newell story Personal professional blogging
  10. let that me reflected in your writing the personal journey
  11. let that me reflected in your writing the personal journey
  12. best examples come from business give example of victoria beckham
  13. that is a step beyond personalising it
  14. that is a step beyond personalising it
  15. the best marketing strategy still is word of mouth but you need to work at it!!