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Marketing y Posicionamiento de Marca Personal - Cristina Quiñones en el Foro de la Mujer, CCL

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Este es un RESUMEN de la conferencia que dictó la Fundadora y CEO de Consumer Truth, Cristina Quiñones en la Cámara de Comercio de Lima el día 16 Abril 2017 en el marco del FORO de la Mujer. El evento se realizó en instalaciones de la cámara de comercio. www.consumer-truth.com.pe #Insights #Tendencias #Marketing

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Marketing y Posicionamiento de Marca Personal - Cristina Quiñones en el Foro de la Mujer, CCL

  1. 1. © Consumer Truth: Insights & Estrategia Marketing & Posicionamiento de Marca MBA Cristina Quiñones, CEO Consumer Truth cristinaq@consumer-truth.com.pe www.consumer-truth.com.pe @cristinaq Conferencia para CCL Marzo 2017. Foro Mujer
  2. 2. © Consumer Truth: Insights & Estrategia Este es un RESUMEN de la ponencia dada en Foro Mujer de la Cámara de comercio de Lima  El Foro tuvo lugar el día martes 14 de Marzo, 2017 en la ciudad de Lima.  La ponencia estuvo a cargo de Cristina Quiñones, CEO de Consumer Truth
  3. 3. © Consumer Truth: Insights & Estrategia Marketing El objetivo del Negocio no es vender, sino que te vuelvan a comprar! Enfocarse en el cliente Negocios con Enfoque Humano
  4. 4. © Consumer Truth: Insights & Estrategia Las Personas definen el Negocio Si no hay alguien que te quiera comprar, no hay producto qué vender
  5. 5. © Consumer Truth: Insights & Estrategia https://vimeo.com/207562838 Las mujeres de hoy no somos las mismas de las de ayer
  6. 6. © Consumer Truth: Insights & Estrategia 4 1 Insight 2 Visión 3 Decisión 1 Pasión 6 5 Aprender Equivocarse 7 Imaginar
  7. 7. © Consumer Truth: Insights & Estrategia Insight Mira Adentro. Descubre qué te mueve…¿por qué y para qué estás en este mundo?. Los insights empiezan por casa! 1
  8. 8. © Consumer Truth: Insights & Estrategia Encuentra tu propósito y misión en la vida ¿Qué te mueve? www.consumer-truth.com.pe
  9. 9. © Consumer Truth: Insights & Estrategia Visión Establece una visión y propósito: “No se trata de lo que vendes, sino ¿Por qué lo vendes?” 2
  10. 10. © Consumer Truth: Insights & Estrategia Saber quien eres!...no sólo que ofreces profesionalmente No soy ____________________ Soy ______________________ De Ingeniero/ Sociólogo/ Administrador A _________
  11. 11. © Consumer Truth: Insights & Estrategia SAGA: “No es normal que aún exista la desigualdad”
  12. 12. © Consumer Truth: Insights & Estrategia Decisión3 No tienes que saberlo todo…solo tienes que atreverte…se aprende en el camino…
  13. 13. © Consumer Truth: Insights & Estrategia Las principales batallas están en la mente…la propia y la ajena! Desnuda tu mente
  14. 14. © Consumer Truth: Insights & Estrategia Empieza por algo, pero empieza! "No estamos en un mundo en el que nos pagan por ser perfectos sino por ser interesantes" Seth Godin
  15. 15. © Consumer Truth: Insights & Estrategia Pasión4 La gente no va comprar tu producto, sino tu pasión. Las personas buscan cosas en que creer…no productos qué comprar.
  16. 16. © Consumer Truth: Insights & Estrategia Es importante inspirar y no sólo vender. El que vende consigue un cliente, el que inspira, un embajador! Sitka Semsch: De pasarelas limeña a pasarela Europea • Es considerada una de las mejores diseñadores del Perú “la próxima Carolina Herrera” • Ha participado en numerosos desfiles en Colombia, Panamá y Estados Unidos. • En el 2003 ganó y recibió el premio New Star in Fashion en el Miami Fashion Week (2003) • Desde el 2004 ha sido la única diseñadora latinoamericana en participar en el Mercedes-Benz Fashion Week Russia, en Moscú.
  17. 17. © Consumer Truth: Insights & Estrategia Nunca dejes de soñar! (si se puede carajo!) Amo esta foto! (y no es Photoshop) http://blogs.gestion.pe/consumerpsyco/ ¿Con quién te quieres tomar una foto tu?
  18. 18. © Consumer Truth: Insights & Estrategia Aprender con/de Otros El día que creas que todo lo sabes, habrás perdido la batalla. Aterriza! 5
  19. 19. © Consumer Truth: Insights & Estrategia Construye embajadores de tu marca! Comparte lo que sabes, no te lo guardes para ti! Construye una plataforma de redes sociales y comparte!! www.Consumer-truth.com.pe
  20. 20. © Consumer Truth: Insights & Estrategia www.Consumer-truth.com.pe/BlogBLOG Corporativo Consumer Truth
  21. 21. © Consumer Truth: Insights & Estrategia Equivocarse6 No puedes valorar el triunfo si no has experimentado el fracaso (y aprendido de él)
  22. 22. © Consumer Truth: Insights & Estrategia Juan Miguel Galeas, Jupiter Consulting Si no experimentas, no te convences. Si no te duele, no paras. Si no vives, no crees. Si no sientes, no puedes entender. Ensuciarse hace bien! Equivocarse también.
  23. 23. © Consumer Truth: Insights & Estrategia Imaginación No puede proyectar su presente, quien no imagina su futuro. ¿qué futuro quieres para ti? 7
  24. 24. © Consumer Truth: Insights & Estrategia Si salieras en la portada de El Comercio en el 2020, ¿qué quisieras que dijese de ti? “PON TU TITULAR”
  25. 25. © Consumer Truth: Insights & Estrategia “Sueño con una visión de negocios humana donde miremos personas y no solo bolsillos Sueño con recuperar el valor de las personas en un mundo de negocios donde muchos piensan y pocos sienten! ¿Qué sueñas tu? Define tu sueño! /@cristinaq
  26. 26. © Consumer Truth: Insights & Estrategia 4 1 Insight 2 Visión 3 Decisión 1 Pasión 6 5 Aprender Equivocarse 7 Imaginar
  27. 27. © Consumer Truth: Insights & Estrategia Marketing El objetivo del Negocio no es vender, sino que te vuelvan a comprar! Negocios con Enfoque Humano
  28. 28. © Consumer Truth: Insights & Estrategia Gracias a la Cámara de Comercio http://www.camaralima.org.pe/vipcam1/Marketing/paginas/FORO_MUJER_PROGRAMA.html
  29. 29. © Consumer Truth: Insights & Estrategia Nuestra pasión Descubrir verdades humanas Nuestra consigna Enseñar a sentir al consumidor Nuestra especialidad Conectar marcas con personas Nuestra esencia Ver más allá de lo evidente. Consumer Truth: Insights & Estrategia Pionera en la región accionando Insights y Estrategia para empresas de Perú, Ecuador y Colombia. Creemos en la Psicología de los Negocios. www.consumer-truth.com.pe
  30. 30. © Consumer Truth: Insights & Estrategia ¿Te interesa insightear con nosotros? Estas marcas ya lo están haciendo! Peru-Ecuador-Colombia Consumo Masivo Consumo Masivo Consumo Masivo
  31. 31. © Consumer Truth: Insights & Estrategia Gracias!! Cristina Quiñones cristinaq@consumer-truth.com.pe www.consumer-truth.com.pe #DesnudandoLaMenteDelConsumidor @cristinaq

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