Social media are time consuming, and communicators tend to use the web tools to replicate content simultaneously in all social networks, regardless of the public. But social networks are not meant to publish ubiquitous content, as each network is built upon a different communication model, and it is focusing on different needs and profiles. To efficiently use the social media, one has to decide on a project by project basis, which is the best tool to join the science conversations among diverse and wider audience, to start a community to discuss research with peers, to capture new audiences, or to educate new generations. Google plus is a web platform offering a huge selection of integrated applications functional both to dialogue, and to information curation and sharing. My intent is to offer some insightful help for science communicators to define how to best incorporate Google Plus tool into science communication endeavors, to increase efficiency and to avoid wasting their time.

1. • Social media are time consuming, and communicators tend to use the web
tools to replicate content simultaneously in all social networks, regardless
of the public. But social networks are not meant to publish ubiquitous
content, as each network is built upon a different communication
model, and it is focusing on different needs and profiles. To efficiently use
the social media, one has to decide on a project by project basis, which is
the best tool to join the science conversations among diverse and wider
audience, to start a community to discuss research with peers, to capture
new audiences, or to educate new generations. Google plus is a web
platform offering a huge selection of integrated applications functional
both to dialogue, and to information curation and sharing. My intent is to
offer some insightful help for science communicators to define how to best
incorporate Google Plus tool into science communication endeavors, to
increase efficiency and to avoid wasting their time.