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M. Yalçın Parmaksız<br />Electronics Eng, MBA<br />Online Marketing Techniques<br />Genç Girişimciler Kulübü, Istanbul, TURKEY<br />April 20, 2010<br />www.myparmaksiz.com<br />crm@myparmaksiz.com<br />

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About Turkey<br />Myparmaksiz.com<br />www.myparmaksiz.com<br />SEO| Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM<br />

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Internet Users as Percentage of Population<br />Myparmaksiz.com<br />www.myparmaksiz.com<br />SEO| Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM<br />

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Internet Users in Turkey<br />Myparmaksiz.com<br />www.myparmaksiz.com<br />SEO| Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM<br />

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Components of a Successful Website<br />Myparmaksiz.com<br />www.myparmaksiz.com<br />SEO| Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM<br />

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SEO/SEM<br />SEO = search engine optimization. The art of getting your website to the top of natural listings on the search engines<br />SEM = search engine marketing. Technically covers both, but colloquially refers to the management of Paid Search campaigns<br />Myparmaksiz.com<br />www.myparmaksiz.com<br />SEO| Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM<br />

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Google’s Worldwide Search Share (Jul 2009)<br />Myparmaksiz.com<br />www.myparmaksiz.com<br />SEO| Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM<br />

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Organic and Sponsored Search Results<br />Sponsored Search Results<br />Myparmaksiz.com<br />Organic Search Results<br />www.myparmaksiz.com<br />SEO| Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM<br />

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Heat Maps<br />Myparmaksiz.com<br />www.eyetools.com, Cornell University 2004<br />www.myparmaksiz.com<br />SEO| Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM<br />

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How does Google...<br />Myparmaksiz.com<br />www.myparmaksiz.com<br />SEO| Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM<br />

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Who is Googlebot / Crawler?<br />Myparmaksiz.com<br />www.myparmaksiz.com<br />SEO| Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM<br />

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1.Trust /Authority of the Host Domain<br />Myparmaksiz.com<br />www.myparmaksiz.com<br />SEO| Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM<br />

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2.Link Popularity of the Specific Page<br />Link<br />Link<br />Link<br />Link<br />Link<br />Link<br />Link<br />Link<br />Link<br />Link<br />Home<br />Page<br />Link<br />Link<br />Critical Mass of links pointing to the home page<br />Link<br />Myparmaksiz.com<br />Category Pages<br />Category Pages<br />Few or no links pointing to the subcategory pages <br />The lack of links prevents subcategory pages from ranking well in organic search<br />www.myparmaksiz.com<br />SEO| Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM<br />

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3. Anchor Texts of External Links & Semantics<br />Myparmaksiz.com<br />www.myparmaksiz.com<br />SEO| Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM<br />

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4. On-Page Keyword Usage<br />Myparmaksiz.com<br />www.myparmaksiz.com<br />SEO| Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM<br />

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5. Traffic and Click-Through Data<br />Myparmaksiz.com<br />www.myparmaksiz.com<br />SEO| Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM<br />

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6. Social Graph Metrics<br />Myparmaksiz.com<br />www.myparmaksiz.com<br />SEO| Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM<br />

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7. Registration and Hosting Data<br />Myparmaksiz.com<br />www.myparmaksiz.com<br />SEO| Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM<br />

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SEO Ranking Factors<br />Myparmaksiz.com<br />www.myparmaksiz.com<br />SEO| Analytics | AdWords | E-Mail Marketing| Social Media Marketing | Online Reputation Management | Data Mining | CRM<br />

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Thank You!<br />Yalçın Parmaksız<br />crm@myparmaksiz.com<br />www.myparmaksiz.comfriendfeed.com/myparmaksizlinkedin.com/in/myparmaksizfacebook.com/pazarlamatwitter.com/myparmaksizslideshare.net/crmarketing<br />