Presented at Crowdsourcing Week Global 2014 by Paul Niederer, CEO of ASSOB. Join us for CSW Global 2015! More Information: http://crowdsourcingweek.com/ and https://twitter.com/CrowdWeek
5. Crowdfunding is
an Internet-enabled way for businesses or other
organisations to raise money – typically from about
US$1,000 to US$1 million – in the form of either
donations or investments from multiple individuals.
6. Crowdfunding is already a
large business
!
• Only six years old
• 2012 platforms raised $2.7 billion
• 2014 estimated to be around $5 billion
• Kickstarter pulled in $112m in the first
three months of this year
22. Reward
Donation … Pre-sale
Investors receive a tangible item or service in return for their funds.
Investors receive a tangible item or service in return for their funds.
58. 1.A Convincing,
Compelling, Credible
Story
2. A Balanced, Passionate,
Capable and Likeable
Team
3.Lots of Suitable People to
share the story with and
engage
4 Essentials for a good Capital Raising
STORY
FOLLOWER
TEAM
59. 1.A Convincing,
Compelling, Credible
Story
2. A Balanced, Passionate,
Capable and Likeable
Team
3.Lots of Suitable People to
share the story with and
engage
4.A proven Platform to
tell the story, process
investment and
maintain compliance
4 Essentials for a good Capital Raising
STORY
FOLLOWERS
TEAM
AGGREGATING
PLATFORM
65. ‣ Large Companies using crowdfunding extensively for R & D
strategies and marketing
‣ Debt-equity hybrids developed that are not burdened by securities
legislation (like Bitcoin)
‣ Most campaigns will be either “local” or “non-geographic”. Meaning
it will mostly depend on where the support community resides.
‣ Rewards can be contrived by the pledger / investor rather than
being specified.
‣ Two way negotiation can be built into platforms and a market for
rewards may develop
‣ Outcome monitoring is readily available as different services focus
on what happens after the money is raised scoring both the
entrepreneurs and the investors
66. Thank you ... any questions
Presented by Paul Niederer, C.E.O. ASSOB
paul@assob.com.au +61 411 968 362
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