9 ways to ruin
your open innovation
challenge
presented by
CSW Global 2019

Agorize x CSW 2019
9 ways to ruin your open innovation challenge
Aurelie Wen
Managing Partner
Agorize
600 challenges for 250 companies
5 million innovators
185 countries
Hi!

Agorize x CSW 2019
9 ways to ruin your open innovation challenge
9 ways to ruin
your open innovation
challenge

Agorize x CSW 2019
9 ways to ruin your open innovation challenge
We’ve all been there.
What’s the fun in making no
mistakes? :)
Disclaimer

Agorize x CSW 2019
9 ways to ruin your open innovation challenge
#1
Launching a challenge
for the sake of it

Agorize x CSW 2019
9 ways to ruin your open innovation challenge
#1 Launching a challenge for the sake of it
Ask yourselves:
• Objectives?
• Target audience?
• Problem(s) to solve?
• Technologie(s) involved?

Agorize x CSW 2019
9 ways to ruin your open innovation challenge
#2
Figuring out the rules
as you go

Agorize x CSW 2019
9 ways to ruin your open innovation challenge
#2 Figuring out the rules as you go
Be transparent about:
• Expected deliverables
• Judging criteria
• Timeline
• Intellectual property

Agorize x CSW 2019
9 ways to ruin your open innovation challenge
#3
Going easy when recruiting
participants

Agorize x CSW 2019
9 ways to ruin your open innovation challenge
#3 Going easy when recruiting participants
It takes a village
• Emailing, cold calling
• Partnerships universities, incubators, accelerators
• Social media, ads, PR
• Live presentations and workshops

Agorize x CSW 2019
9 ways to ruin your open innovation challenge
#4
Setting high barriers to entry

Agorize x CSW 2019
9 ways to ruin your open innovation challenge
#4 Setting high barriers to entry
Less is more
• Open to all kinds of profiles
• Broad geographical scope
• Gradually increase complexity of
deliverables

Agorize x CSW 2019
9 ways to ruin your open innovation challenge
#5
Keeping the IP
to yourselves

Agorize x CSW 2019
9 ways to ruin your open innovation challenge
#5 Keeping the IP to yourselves
Know your options:
• IP kept by participants
• IP shared with sponsor
• Exclusive purchase of rights by sponsor
• The exception of internal challenges

Agorize x CSW 2019
9 ways to ruin your open innovation challenge
#6
Picking the wrong
judges and mentors

Agorize x CSW 2019
9 ways to ruin your open innovation challenge
#6 Picking the wrong judges and mentors
Balance of profiles is key
• Dreamers
• Realists
• Analysts

Agorize x CSW 2019
9 ways to ruin your open innovation challenge
#7
Making it all about competition

Agorize x CSW 2019
9 ways to ruin your open innovation challenge
#7 Making it all about competition
What participants look for:
• Opportunity to grow
• Meet inspiring people
• Solve issues, change the world
• Be rewarded

Agorize x CSW 2019
9 ways to ruin your open innovation challenge
#8
Offering unfit prizes

Agorize x CSW 2019
9 ways to ruin your open innovation challenge
#8 Offering unfit prizes
Prizes impact the number & type of
participants
• Min. $10k for first prize
• Perks: experience, devices, recognition
• Job/partnership opportunities

Agorize x CSW 2019
9 ways to ruin your open innovation challenge
#9
Neglecting the timing

Agorize x CSW 2019
9 ways to ruin your open innovation challenge
#9 Neglecting the timing
• ~4 weeks of preparation
• ~8 weeks of promotion
• Prime launch times: January / September
• Avoid Summer for launch or finales

Agorize x CSW 2019
9 ways to ruin your open innovation challenge
Be open
topic, participants, scope
Be organized
4 weeks to prepare, 8 weeks to promote
Be generous
judges, mentors, prizes, learning
To sum up

Agorize x CSW 2019
9 ways to ruin your open innovation challenge
★ Bonus ★

Agorize x CSW 2019
9 ways to ruin your open innovation challenge
Check-lists
Hundreds of tips
Real use cases
eBook

Agorize x CSW 2019
9 ways to ruin your open innovation challenge
1.
TARGETS
 Students
 Coders
 Startups
 Your
Employees
 Public
 Other
2.
JURY, MENTORS
 Your Employees
 Executives
 Experts
 Consultants
 Entrepreneurs
 Public
 Other
3.
DELIVERABLES
 Ideas, Concepts
 Usage Scenarios
 Prototypes
 Applications
 Proof of Concept
 Turnkey offers
 Other
4.
PARTNERS
 Universities
 Incubators
 Accelerators
 Tech companies
 Consulting firms
 Institutions
 Other
5.
FORMAT
 Demo Day
 24h Hackathon
 48h Hackathon
 Online Hackathon
 Online-to-Offline
Hackathon
 Other
Cheat-sheet to build your challenge

Agorize x CSW 2019
9 ways to ruin your open innovation challenge
FIND
SUPPORT
IDENTIFY
DECISION-MAKERS
PRESENT
A SOLID BRIEF
BE CONVINCED
& CONVINCING
THINK ABOUT THE
AFTER-CHALLENGE
Convince your stakeholders

Agorize x CSW 2019
9 ways to ruin your open innovation challenge
Aurelie Wen
Managing Partner
aurelie@agorize.com
Thank you!

Agorize x CSW 2019
9 ways to ruin your open innovation challenge
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Agorize x CSW 2019
9 ways to ruin your open innovation challenge
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Agorize x CSW 2019
9 ways to ruin your open innovation challenge
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9 ways to ruin your open innovation challenge
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9 ways to ruin your open innovation challenge
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Find the right
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Talent

Agorize x CSW 2019
9 ways to ruin your open innovation challenge
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ONLINE
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CHALLENGE
Omnichannel innovation platform
Open InnovationInternal Collaborative

Agorize x CSW 2019
9 ways to ruin your open innovation challenge
We provide turnkey challenges
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Agorize x CSW 2019
9 ways to ruin your open innovation challenge
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Agorize x CSW 2019
9 ways to ruin your open innovation challenge
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Agorize x CSW 2019
9 ways to ruin your open innovation challenge
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