1.
Core + Crowd:
Why (and how) Crowdsourcing is about to become mainstream
1

2.
Agenda
1. State of crowdsourcing today
2. A brief history of crowdsourcing
3. Crowd 2.0 – making crowd mainstream
4. Bonus Topics
(Q&A welcome throughout)
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3.
June 26, 2017 – milestone for mainstream
adoption of businesses using the crowd

4.
Old Way: Core only
Trust boundary
– closed
– work in secret
Secrecy & trust
closed system
Core
Team Core
Team
New Way – Core + Crowd
Social
Connections
Opt-ins
New
prospects
Job
Seekers
‘The Crowd’
Your Crowd
Engaged Crowd
Engaged
Personal &
Trusted Crowd
Increasing Crowd
Engagement LevelVS
Consumers
Secure, private,
trust, expertise
‘New idea = bad idea’
immune system
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5.
How Crowdsourcing Works
Organization has a problem
Organization broadcasts as an open call
The crowd submits solutions
The crowd and organization vet solutions
Organization rewards winning solvers

6.
What is Crowdsourcing?
Goal driven
Open
Structured
Self-selecting
Self-motivating
Self-organizing
Self-managing
Self-reporting
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7.
HeroX = Crowdsourcing Knowledge Work
New Ideas
Advice
Content
Recruiting
Prototypes
Coding
Creative thinking
Visual design
Technical design
Social interaction
Moderation
Sourcing
Translation
Intelligence
Data science
Research
Advertising
Marketing
Testing
Writing
Experiments
Chemistry
Entrepreneurship
Security/hacking
A.I.
Consulting
Legal advice
Reporting
Engineering
Social activism
Fundraising
Training/teaching
Coaching
Accounting
Problem-solving
Data entry

8.
Crowdsourcing is Everywhere

9.
Crowdsourcing is Everywhere
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10.
Crowdsourcing is Everywhere

11.
Crowdsourcing is Everywhere

12.
Crowdsourcing is Everywhere

13.
Crowdsourcing is Everywhere

14.
Crowdsourcing is Everywhere

15.
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16.
The average half-life of a business
competency has dropped from 30
years in 1984 to 5 years in 2014
– John Seely Brown
Desperate to
escape the
fate of

17.
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18.
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19.
“Problems trickle up to the CEO’s office
when the answer is not in the building.”
The Organizational
Innovation Paradox

20.
Google’s Pillars of Innovation
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21.
Generations Defined
“Demographics explains two-thirds of everything.”
– Economist David Foot

22.
Crowd 2.0 makes crowdsourcing social
each brand attracts and engages with their customized crowd
Historical Crowdsourcing
 vertical focus (i.e. data science)
 paid to access community
 standardized incentive model
 impersonal & transactional
Crowd 2.0
 social network / open graph
 open access / pay for success
 customizable gamification
 personalized & social

23.
The Future Workforce
Model Core Team Freelancers Crowd Software/AI/Robotics
Engagement Career Contractual Incentivized API
Compensation
Model
Traditional Track time or production
Goal
Pay for success
Supply/demand market
Demonetized
Common
Use-cases
Leadership
Crisis Mgmt./Bus. Continuity
Relationship Management
Core Competencies
Specialized Skills
Variable supply/demand
Self-selecting
Self-organizing
Flash scale
Data intensive
Predictive analytics
Repetitive processing
Risk Tolerance Very Low Low High N/A*
Innovation
capability
Improvement / Incremental Optimize / Additive
Breakthrough /
Transformational
Algorithmic
Future Trends
Change management
Integration
High-quality, tightly
integrated
High Variability
Experimental
Autonomous
Procedural
Gamified
Repetitive processes,
Quantitative analysis

24.
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25.
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26.
What is HeroX?
A social network where organizations
build their own crowd
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For Organizations
Tap the collective
genius of 3 billion
humans with: no
managing and
pay-for-success
For Individuals
A global market of
projects to express your
talents, passions &
goals with no
gatekeepers, bias or
discrimination