The document outlines tips for successfully raising over $1 million through crowdfunding. It recommends building a crowd through various groups on social media before launching the campaign. It also stresses the importance of having a desirable product idea and engaging the crowd to improve the product. The document suggests targeting media exposure through social media traction to generate buzz and momentum. It frames the crowdfunding campaign as a fun, community experience like a game show to encourage participation.

1. #CSWGlobal14 Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap
Crowdfunding Workshop
Nick NM Yap | CEO & Founder ROCKI
Crowdsourcing Week Global | Singapore 10 April 2014

2. #CSWGlobal14 Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap

3. #CSWGlobal14 Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap
From Every Phone, To All Speakers, For Everyone. ROCKI. FREE YOUR MUSIC.

4. #CSWGlobal14 Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap
How to Raise a Million?

5. #CSWGlobal14 Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap
61 Projects Raised a Million

6. #CSWGlobal14 Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap
61 Projects Raised Over a Million
Total 136,367 Projects

7. #CSWGlobal14 Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap
61 Projects Raised Over a Million
Total 136,367 Projects
0.04%

8. #CSWGlobal14 Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap
1213 Projects Raised Over $100K
Total 136,367 Projects
0.9%

9. #CSWGlobal14 Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap
59,439 Projects Successful (43.6%)
Total 136,367 Projects
$1,058,366,405

10. #CSWGlobal14 Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap
How to Raise a Million?

11. #CSWGlobal14 Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap
How to Raise a Million?
DON’T THINK ABOUT THE MILLION

12. #CSWGlobal14 Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap
You know this cliche
DON’T THINK ABOUT PINK ELEPHANT

13. #CSWGlobal14 Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap

14. #CSWGlobal14 Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap
Crowd

15. #CSWGlobal14 Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap
Build a Crowd
Where are they? What are they doing? Engage each group - eg. Android
fanatics, iOS fans, developers etc - each group is a mini-crowd. Then
finally connect the mini-crowds into a Crowd - your project Crowd.

16. #CSWGlobal14 Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap
Build a Crowd
Dispersed individuals is NOT a Crowd
Birds of a feather flock together

17. #CSWGlobal14 Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap
Build a Crowd
You can’t have a successful Crowd-
funding without a Crowd
Where are they? What are they doing? Engage each group - eg. Android
fanatics, iOS fans, developers etc - each group is a mini-crowd. Then
finally connect the mini-crowds into a Crowd - your project Crowd.

18. #CSWGlobal14 Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap
You don’t build a business
You build people
and then People build the Business
… Team, Users, Friends, Friends of Friends, Journalists, Investors ...

19. #CSWGlobal14 Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap
Target-rich environment
You have to know people in order to
know people

20. #CSWGlobal14 Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap
Target-rich environment
You have to know people in order to
know people
- Dr. Phil -

21. #CSWGlobal14 Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap
Start Early
Social Media at least a month before.
Tell everyone. Don’t be shy.

22. #CSWGlobal14 Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap
What if someone steals my idea?
Threat vs Opportunity
Plan to compete from Day #1
Be faster, better and cheaper
Tell Everyone, not Everything
Phase your public info release

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Traditional
Pitching
Broadcast Top-down
Crowd
Networking
Build from Bottom-up

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Value Proposition
Win-Win
We Mentality

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What type of products raise Million(s)?
Celebrity, ex-Fortune500 executives,
Games, Smartwatches, 3D printing
Neil Young’s Pogo music player raised >5 million dollars

26. #CSWGlobal14 Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap
Celebrity
Gaming
Smartwatch
3D Printing

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XX% of >$1m Projects are Games

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Have a Good Product
How will the product impact people?
Is it going to change an industry? Is it going to change habits?
Will it disrupt a status quo?
Is the underdog going to dethrone some incumbent?

29. #CSWGlobal14 Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap
How to Have a Good Product?
Crowdsourcing
Listen, Engage, Curate & Implement
It should be an ongoing process during the entire campaign
Even the entire life of the product
The Product gets personified
Becomes an extra dimension of an Engager

30. #CSWGlobal14 Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap
How to Have a Good Product?
The Micro-Product Manager
Here at Crowdsourcing Week, we’ve seen
the Micro-Entrepreneur, the Micro-Journalist, Micro-Producer … Everyone
is a Producer. You can be who you want to be.

31. #CSWGlobal14 Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap
4000+
Product Managers
30-day x 24/7 Meeting
More
Memory
Rounder
It should
have wings
I second that

32. #CSWGlobal14 Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap
Numbers Time
Know Your Pledge-Reward Value
Know Your Funding Goal
Aim to Fund within 3 Days
What size of a Team do you need?

33. #CSWGlobal14 Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap
New York
San Francisco
L.A. / San Diego
Miami
Netherlands
UK
Germany
Singapore
Shenzhen (China)
Shanghai (China)
Taiwan
South Korea
*
*
*
*

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Media Exposure
Online most effective, 1.5 days effect
Huge difference between a media day and non-media day. It’s almost a
full-time obsession to chase for media exposure daily x30 days or more.

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Social Media Traction
Press people are also people
If you are able to proof you can gain social media traction, the press will
feel more comfortable reporting about you, that you are / will be significant.
Social media is your mini proof of concept.

42. #CSWGlobal14 Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap
Users
Press
The Buzz Vortex

43. #CSWGlobal14 Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap
Users
Press
The Buzz Vortex

44. #CSWGlobal14 Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap
Users
Press
The Buzz Vortex

45. #CSWGlobal14 Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap
Users
Press
The Buzz Vortex

46. #CSWGlobal14 Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap
Users
Press
The Buzz Vortex

47. #CSWGlobal14 Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap
Make it a Crowd Fun Thing

48. #CSWGlobal14 Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap
1. Don’t Think About the Million
2. Build Your Crowd, Target Rich Environment, Start Early
3. Build People, Crowdsource your team
4. Crowd Networking, Engage, Think We
5. What’s Hot : Celebrity, ex-Fortune500, Games, Smartwatch, 3D Printing
6. Have A Good Product, Crowdsource “Product Managers”, Engage
7. Know Your Pledge, Reward, Funding Goal, Fund within 3 days
8. Media Exposure & Social Media Traction (The Buzz Vortex)
9. Crowd Fun Thing, Run it Like a Reality Show + Game Show
10. … … … ??
Recap

49. #CSWGlobal14 Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap
Can you do all that on your own?

50. #CSWGlobal14 Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap
Can you do all that on your own?
Crowd it

51. #CSWGlobal14 Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap
Crowdsourcing is a paradigm shift
It’s a network more like chaos theory
than a linear progression
Starts with the One
Give it a shot. Always your best shot. That’s all you can do.

52. #CSWGlobal14 Nick NM Yap @AddLikeFollow @MyRocki www.linkedin.com/in/nmyap
If you never shoot, it’s always a miss.
Dutch entrepreunial spirit

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THANK YOU