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Why the Future of Work Will Be Dominated by Asia

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By Willix Halim, Freelancer. Presented at Crowdsourcing Week Global 2015. Learn more and join us at our next event: www.crowdsourcingweek.com

Publié dans : Business
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Why the Future of Work Will Be Dominated by Asia

  1. 1. Willix Halim Vice President of Growth Freelancer.com email: willix@freelancer.com twitter: @willixh Welcome to the Future You are here
  2. 2. A remarkable period of innovative disruption unlike the world has ever seen.. You are here
  3. 3. What does this all of this mean? “Software is Eating the World” – Marc Andreessen
  4. 4. What does this all of this mean? Advertising Physical Software
  5. 5. What does this all of this mean? Telecommunications Physical Software
  6. 6. What does this all of this mean? Retail Physical Software
  7. 7. What does this all of this mean? Books Physical Software
  8. 8. What does this all of this mean? Scrapbooking Physical Software
  9. 9. What does this all of this mean? Notepad & Pen Physical Software
  10. 10. What does this all of this mean? Maps Physical Software
  11. 11. What does this all of this mean? Search Physical Software
  12. 12. Physical What does this all of this mean? Music Software
  13. 13. What does this all of this mean? Fashion Physical Software
  14. 14. What does this all of this mean? Retail Estate Physical Software
  15. 15. What does this all of this mean? Recruitment Physical Software
  16. 16. What does this all of this mean? Photography Physical Software
  17. 17. What does this all of this mean? Video Physical Software
  18. 18. What does this all of this mean? Travel Physical Software
  19. 19. What does this all of this mean? Reviews Physical Software
  20. 20. What does this all of this mean? News Physical Software
  21. 21. What does this all of this mean? Education Physical Software
  22. 22. What does this all of this mean? Coupons Physical Software
  23. 23. What does this all of this mean? Flea markets & Garage Sales Physical Software
  24. 24. What does this all of this mean? Healthcare Physical Software
  25. 25. What does this all of this mean? Point of Sale Physical Software
  26. 26. What does this all of this mean? Financial Planning Physical Software
  27. 27. What does this all of this mean? Money Physical Software
  28. 28. What does this all of this mean? Central Banks Physical Software
  29. 29. What does this all of this mean? Education Physical Software
  30. 30. What does this all of this mean? Hang with Friends Physical Software
  31. 31. What does this all of this mean? “The Reimagination of Everything” – Mary Meeker
  32. 32. 60% The other of the world’s population are about to join the Internet.
  33. 33. It’s 2015. World Population 7,144,000,000 Number on the Internet 3,035,749,370 (42.3%) Source: Internet World Stats & United Nation (June ’14)
  34. 34. North America 310 million users 87.7% penetration Europe 582 million users 70.5% penetration Latin America 320m (of 612m) 52.3% penetration Africa 298m (of 1125m) 26.5% penetration Asia 1.386b (of 3996m) 34.7% penetration Worldwide Internet Penetration June 2014* * latest data
  35. 35. 86% of users of top sites already foreign
  36. 36. >2x as many Chinese than Americans
  37. 37. “The next decade will see more baby boomers leave the workforce than 15- year-olds enter it” … “In Japan, the labour market population has been in decline since 1995. This aligns almost precisely with the onset of the malaise in the Japanese economy. Here is a country that does not do immigration and that collapsed its birth rate 40 years ago. “ … “India, on the other hand, is very different. One thing that is not well understood with India is that it is now at a one-in-a-hundred-year peak in the sheer volume of people entering the labour market population. There is currently a net injection of 14 million people aged 15-64 every year into India's population.” * * Source: Bernard Salt Demographics are at Inflection Point
  38. 38. 5 billion people are on an average wage of $10 or less per day
  39. 39. The first thing they are doing on the Internet is raising their economic status.
  40. 40. And it’s never been easier to learn a trade.
  41. 41. In 2011, Sebastian Thrun tried a bold experiment.. offer his class which normally numbers 200 students online for free. We will mark your assignments and mark your exams.. And give you a certificate of completion.. for free.
  42. 42. BOOM! 160,000 enrolments!8.5x population of Stanford
  43. 43. 23,000 students passed.
  44. 44. Of the top 453 students, not one went to Stanford!
  45. 45. We turn 99.9% of our customers away!!!!! Bad Business.
  46. 46. Good Business. Pre-sales Marketing..
  47. 47. “In 50 years there will be only 10 institutions in the world delivering higher education” Sebastian Thrun Or something more sinister..
  48. 48. I think there might be only 2. Existential threat
  49. 49. sellers Online marketplaces buyers marketplace This is the disintermediation of education.
  50. 50. With online marketplaces, winner takes all. Online marketplaces
  51. 51. Winner takes all 18,217 students 21,225 students 1,600,000 students 3,000,000 students 12,000,000 students
  52. 52. Why would you want to teach at Stanford to a class of 200 when you can teach to millions online? Years to teach 160,000 students
  53. 53. Doing it for K-12. 40 languages 4100 micro-lectures 244 million lessons delivered 1 billion problems answered YouTube Channels MIT: 50 million views Khan Academy : 268 million views Khan Academy
  54. 54. Simultaneously every industry is now digitised.
  55. 55. The World is Flat.
  56. 56. The World is Flat.
  57. 57. The World is Flat.
  58. 58. 64 Products Developed World Developing World Services The world is repeating itself 20 years later
  59. 59. 7,542,635 PROJECTS & CONTESTS POSTED $2,712,502,704 TOTAL VALUE OF PROJECTS POSTED* 15,268,912 REGISTERED USERS * Data as of 15th February 2015. Data aggregated for all acquired marketplaces since 2001. AUD.
  60. 60. 66 We help small businesses, startups and entrepreneurs turn that spark of an idea into reality. Industrial design of a water kettle for $240
  61. 61. 67 We are changing lives in the developing world by providing opportunity and income.
  62. 62. ➔ Started May 2009, history since 2000 ➔ > 14,800,000 users from >234 countries/regions ➔ >7,300,000 posted projects to date, valued at > $2,000,000,000 USD savings delivered to small businesses in the west ➔ One of the top websites globally by traffic Freelancer.com Freelancer Globally
  63. 63. We are in the early stages of replicating a country in software.
  64. 64. - 1,000,000 2,000,000 3,000,000 4,000,000 5,000,000 6,000,000 7,000,000 8,000,000 9,000,000 10,000,000 11,000,000 12,000,000 13,000,000 14,000,000 FY00 FY01 FY02 FY03 FY04 FY05 FY06 FY07 FY08 FY09 FY10 FY11 FY12 FY13 FY14 Population >15,200,000 and growing Covering 234 countries, regions and territories Freelancer.com Population overtakes Belgium Majority of our freelancers are from Asia
  65. 65. - 1,000,000 2,000,000 3,000,000 4,000,000 5,000,000 6,000,000 FY00 FY01 FY02 FY03 FY04 FY05 FY06 FY07 FY08 FY09 FY10 FY11 FY12 FY13 FY14 Economy >7,500,000 Projects so far Total value of projects posted all time over $2bn
  66. 66. Our Top 10 Freelancers India Pakistan United States Bangladesh Indonesia Philippines China Romania Vietnam Ukraine - 1,000,000 2,000,000 3,000,000 4,000,000 5,000,000 6,000,000 FY00 FY01 FY02 FY03 FY04 FY05 FY06 FY07 FY08 FY09 FY10 FY11 FY12 FY13 FY14
  67. 67. Bangladesh 73
  68. 68. Bangladesh 74
  69. 69. Pakistan 75
  70. 70. Nepal 76
  71. 71. India 77
  72. 72. Bangladesh 78
  73. 73. Philippines 79
  74. 74. Beautiful product 80
  75. 75. 81
  76. 76. 82 Sliding Puzzle App Design for $55 Source: https://www.freelancer.com/jobs/Graphic-Design-Photoshop/Design-App-Mockup.6453239/
  77. 77. 83 Source: https://www.freelancer.com/jobs/threed-modelling-Rendering/Create-model-product-Printed/ Design of a Fader for 3D Printing for $64
  78. 78. Logo for a Fast Food Takeaway Shop for $175 84 Source: https://www.freelancer.com/contest/Design-a-Logo-for-fast-food-takeaway-shop-139166.html
  79. 79. Ambient 3D Modelling of a Wardrobe for $90 85 Source: https://www.freelancer.com/contest/Ambient-in-d-modeling-with-our-product-wardrobe-122619.html
  80. 80. apricotseeds.co.nz website 86 Source: https://www.freelancer.com/contest/Graphic-Design-Redesign-FRONT-PAGE-Only-apricotseedsconz-website-13937.html
  81. 81. Industrial Design of a Water Kettle for $240 87
  82. 82. apricotseeds.co.nz website 88 Source: https://www.freelancer.com/contest/Graphic-Design-Redesign-FRONT-PAGE-Only-apricotseedsconz-website-13937.html
  83. 83. Design of an Optical Store for $10 USD 89 Source: https://www.freelancer.com/contest/118908.html. Prize ₹600.
  84. 84. Crowdfunding Broke the CSS!
  85. 85. “We are becoming Hyper Connected” - Tom Friedman
  86. 86. What does this all of this mean? Distribution is unprecedented.
  87. 87. What does this all of this mean? % of US Households Technology adoption is accelerating
  88. 88. ➔ In 1900, <10% of families owned a stove, or had access to electricity or phones ➔ In 1915, <10% owned a car ➔ In 1930, <10% owned a fridge or washer ➔ In 1945, <10% owned a dryer or air-conditioning ➔ In 1960, <10% owned a dishwasher or colour TV ➔ In 1975, <10% owned a microwave ➔ In 1990, <10% owned a cell phone or Internet ➔ Today.. more than 90% own all the above. Not so long ago.
  89. 89. Customers are buying faster
  90. 90. .. and faster
  91. 91. .. and faster
  92. 92. .. and faster Galaxy S4 40m in 2Q Galaxy S3 50m in 5Q
  93. 93. .. and faster 0 200 400 600 800 1000 Dec-04 Jul-05 Feb-06 Sep-06 Apr-07 Nov-07 Jun-08 Jan-09 Aug-09 Mar-10 Oct-10 May-11 Dec-11 Facebook (millions of users)
  94. 94. .. and faster! 100,000,000 users in 45 days 30 DAYS 900,000 in 3 days 1,600,000 in 3 days
  95. 95. • 200m users in 6 years • 1,000m users in 8 years • 100m users in 45 days?!? Internet Scale
  96. 96. Using the Internet, you can distribute a product or service to these 3+ billion people
  97. 97. Distribution firehoses reach these 3+ billion instantly
  98. 98. Facebook Firehose
  99. 99. Facebook Firehose • Founded in July 2007 • Financed in July 2008 • Makes silly flash games • 2011 revenue $1.2 billion
  100. 100. Gamification • Experience points • Levels • Perks • Badges • Drops • Leaderboards • Credits
  101. 101. Growth Engineering ENTER GROWTH ENGINEERING  What is Growth Engineering?  Growth Engineering Best Practices
  102. 102. Apple Firehose
  103. 103. Apple Firehose • 1,200,000 apps • Poor search & discover in Apple AppStore • In 2009, 3 students from University of Helsinki got in early with a mobile game • Information cascade in top 10 for games • 1 billion downloads • 2011 takeover offer $2.25b from Zynga • 2013 revenue €156 million • $9 billion valuation
  104. 104. Rovio
  105. 105. Google Firehose
  106. 106. Demand Media • 13,000 freelancers • “High quality” content SEO optimised content Google ads 5 years later in 2011, Demand Media went public with $325m in revenue at $1.5bn mkt cap. So egregious was this business model (In 2011, Google generated $11 billion in “Ad Network” revenue, about 30% of which came from the likes of Demand Media), that it was forced to change it’s algorithm in a series of ensuing “Panda” updates.
  107. 107. Other Firehoses
  108. 108. What does this all of this mean? Every business today is an Internet business.
  109. 109. What does this all of this mean? All this stuff is free.
  110. 110. Virtualised computer.. Only this computer is a hotel reservation system! • PBX • Hotel Reservations • Wifi • Minibar • Movies Free!
  111. 111. What does this all of this mean? All this stuff is cheap.
  112. 112. What does this all of this mean? All this stuff is cheap. Even if none of this stuff makes sense to you, freelancers can put it together for you.. cheap!
  113. 113. What does this all of this mean? You can start a company off a credit card
  114. 114. What does this all of this mean? A new class of Venture Capital has arisen
  115. 115. What does this all of this mean? PCTools / Spyware Doctor • Outsourced original software for $1000 • Bootstrapped to profitability • Raised financing only at very late stage Sold to Symantec for $300 million 6 years later.
  116. 116. What does this all of this mean? RetailMeNot.com • Built with $30 in one weekend • Bootstrapped to $30m in revenues Sold to WhaleShark for $90 million 5 years later.
  117. 117. What does this all of this mean? Kaskus • Built with $50 in one weekend • ~ >100m USD in valuation
  118. 118. And many more…
  119. 119. 5 Billion Internet Users by 2020 Internet Users Mobile only Internet Users
  120. 120. Internet Scale Growth 2% of.. The Internet. Alexa rank #16 in the US
  121. 121. Years to reach $1 billion in revenue 0 2 4 6 8 10 1976 1984 1986 1994 1994 1995 1997 1998 2007 2008 2009 2010 2012 Year Started
  122. 122. What does this all of this mean? The capital efficiency and growth rates of Internet business models are unprecedented.. in history.
  123. 123. What does this all of this mean? Welcome to the technology industry.
  124. 124. What does this all of this mean? Welcome to the future.

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