Sabih Khan, Surcle CSWGlobal18 presentation

1. Let our crowd engineer your solution. Faster.
How to Scale Product Development
with Non-Traditional Resources

2. SABIH KHAN
2
Currently: Vice President Innovation
Formerly:

3. WHY SURCLE?
3
Not enough
TIME
Not enoughRESOURCES
The evolution of idea to market is long,
difficult, and expensive.
Corporations, Startups, and Institutions
constantly face the problem of not
being able to bring products to market
due to limited resources and time.
Technical expertise, skilled labor, and
time are all resources that come at a
very high premium and are not always
readily available.

4. 4
HOW TO SCALE PRODUCT DEVELOPMENT
WITH NON-TRADITIONALRESOURCES
Start with a
market
need
Identify a
specific
problem that
needs a
solution
Craft a
detailed scope
of the problem
Ideate and
develop ideas
from external
sources
Use innovation
best practices
to accelerate
your
processes
Researc
h
Ideate Incubat
e
Develop Execute

5. HOW TO INCREASE PARTICIPATION AMONGST CHALLENGES
Strategically incentivize
around holidays and public
events to drive engagement.
Cash incentives that fall
around major shopping time
periods drive increased
participation.
Maintain constant
communication with the
community.
Direct communication with an
individual community members
Gamification-Achievements
naturally drive positive
behavior.
Setting low risk, easily
attainable achievement
markers will spur increased
participation

6. DRIVING EFFECTIVE RESULTS
6
• Your problem statement should be crafted
with a vision of an example of the solution
• Help paint the picture for your solvers.
Give them something to reference
• “Reduce to the Ridiculous”
• Atomization of tasks and requirements
• Community leaders should focus on each
individual deliverable and drive
engagement towards those deliverables
• Find your champions for each deliverable
within the community and then activate
their potential
Begin with your
problem statement.
Define it with
actionable
deliverables in mind

7. 7
DEFENDING INTELLECTUAL PROPERTY
Stay anonymous when
initiating discussions
Refrain from divulging
critical information until
an agreement is reached
Seek exclusive usage
rights for intellectual
property applications to
combat copycat
products
Document every step
within your innovative
process
Maintain confidentiality
when patents and
licenses aren’t available

8. WHY CHALLENGES FAIL
8
Lack of
outbound
communication
and education
Inability to execute
on selected
initiatives
Inaccurate
estimation of
duration
Phasing
Inadequate
incentives

9. Thank you
Let our crowd engineer your solution. Faster.