Learn what's new in Australian Google results, how they compare to US results, and what you can expect for the rest of 2015.

1. AGUIDETOGOOGLE
DOWN UNDER EDITIONDR. PETE MEYERS • MARKETING SCIENTIST • MOZ

2. FIRST,ANOVERDUEAPOLOGY
1970 THEBEGINNING

3. FIRST,ANOVERDUEAPOLOGY
1970
1980 THETEENYEARS

4. FIRST,ANOVERDUEAPOLOGY
1970
1980
1986

5. ASLONGASI’MAPOLOGIZING…

6. ASLONGASI’MAPOLOGIZING…
US
GOOGLE.COM
CHICAGO
HARTFORD
PORTLAND
JACKSONVILLE
SANDIEGO
AU/US
GOOGLE.COM.AU
PERTH
DARWIN
CAIRN
NEWCASTLE
ADELEIDE
AU/AU
GOOGLE.COM.AU
PERTH
DARWIN
CAIRN
NEWCASTLE
ADELEIDE

7. TENBLUELINKS
THE PAST IS GONE

8. REMEMBERTENLINKS?

9. TIMESHAVECHANGED

10. …ANDKEEPCHANGING

11. SIALATER,ORGANIC

12. US/AU FACE-OFF
THEFEATUREGRAPH

13. IMAGEBOXRESULTS

14. IMAGERESULTSUSVSAU

15. INTHENEWSRESULTS

16. INTHENEWSUSVSAU

17. IN-DEPTHARTICLES

18. IN-DEPTHARTICLESUSVSAU

19. VERTICALSEATSPACE

20. VERTICALSEATSPACE

21. AUSEARCHESWITHVERTICALS
NEWSRESULTS
IMAGERESULTS
IN-DEPTHARTICLES

22. KNOWLEDGEGRAPH

23. KNOWLEDGEGRAPHUSVSAU

24. MAYBEWE’RENOTCRAZY?
Google won’t say officially
what percentage of queries
evoke a Knowledge Graph
answer but appears
comfortable with a ballpark
estimate of about25%.
-- Steven Levy

25. OLDANSWERBOXES

26. ALLANSWERBOXESUSVSAU

27. NEWANSWERBOXES

28. NEWANSWERBOXESUSVSAU

29. ADDINGINKNOWLEDGEGRAPH
KNOWLEDGEPANELS
ANSWERBOXV1.0
ANSWERBOXV2.0
VERTICALS

30. VIDEOTHUMBNAILS

31. VIDEOTHUMBNAILSUSVSAU

32. MEGA-VIDEOONE-BOX

33. MEGA-VIDEOSUSVSAU

34. REVIEWS&STARS

35. REVIEWSTARSUSVSAU

36. EXPANDEDSITELINKS

37. SITELINKSUSVSAU

38. ADDINGINENHANCEMENTS
VIDEOTHUMBNAILS
MEGA-VIDEOS
REVIEWSTARS
EXPANDEDSITELINKS
KNOWLEDGE GRAPH
VERTICALS

39. LOCALPACKRESULTS

40. LOCALPACKSUSVSAU

41. LOCALONE-BOXES

42. LOCAL1-BOXUSVSAU

43. LOCALSNACKPACKS

44. LOCALSNACKPACKS

45. SNACKPACKSUSVSAU

46. ADDINGINLOCALENTITIES
LOCALPACKS
LOCAL1-BOXES
SNACKPACKS
ENHANCEMENTS
KNOWLEDGE GRAPH
VERTICALS

47. PAIDSHOPPINGADS

48. PAIDSHOPPINGUSVSAU

49. ADDINGINSHOPPING+ADS
PAIDSHOPPING
ADWORDSADS
LOCAL ENTITIES
ENHANCEMENTS
KNOWLEDGE GRAPH
VERTICALS

50. KNOWLEDGE GRAPH
INSEARCHOFANSWERS

51. GOOGLEANSWERS1.0

52. GOOGLEANSWERS1.0

53. ENDLESSANSWERS?

54. HUMAN-EDITEDDATA

55. WETRIED
THISONCE
BEFORE…

56. GOOGLEANSWERS2.0

57. AWEBOFANSWERS

58. ISITACONSPIRACY?

59. VARIETYOFFORMATS

60. ANSWERSINTABLES

61. ANSWERSINLISTS

62. BUILTONYOURDATA

63. ANSWERSINPACKS*INTESTING*

64. CURATEDKNOWLEDGE*INUSNOW*

65. KNOWEDGEADS
INSEARCHOFCASH

66. PAIDHOTELLISTINGS

67. CLICKSTOBOOKINGS

68. DIRECTSERPBOOKING

69. PAIDPRODUCTADS

70. PAIDONLINEMOVIES*INUSNOW*

71. PAIDONLINEMUSIC*INUSNOW*

72. GOOGLEPLAYLYRICS*INUSNOW*

73. PAIDMUSIC,PART2

74. MOBILE FIRST!
REALITYORHYPE?

75. THESKYISFALLING!!

76. THEWORLD
RUSHEDTO
MEETTHE
DEADLINE…

77. MOBILEGEDDONFELLSHORT

78. …BUTGOOGLEGOTTHEIRWAY

79. MOBILE-FIRSTISN’TJUSTHYPE
…we launched some pretty
big design improvements for
Search on mobile and tablet
devices (mobilefirst!:-).
Today we've carried over
several of those changes to
the desktop…
-- Jon Wiley (Google)

80. MOBILEISGROWING

81. SNACKSPACKS
WERECREATED
FORMOBILE…

82. CAROUSELS
WEREBUILT
FORMOBILE…

83. ANSWERS
DOMINATE
MOBILE…

84. EVERYTHING
ISBETTER
ONMOBILE…

85. EVENADS
COMEFIRST
TOMOBILE…

86. ANDROID
BRINGSNEW
SURPRISES…

87. DOWEFEAR
CHANGEOR
EMBRACEIT?

88. KOALASELFIE,BABY!!!

89. THANKYOU!peter@moz.com • @dr_pete