Be the Answer: SEO in 2016

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This document discusses Google's expanding knowledge graph and how it is powering different features like quick answers, knowledge panels, and related questions. It also mentions that Google estimates around 25% of queries now evoke a knowledge graph answer. The document then lists and briefly describes various knowledge graph powered features for answering queries on mobile, for closed ecosystems, for specific domains like weather, sports, and more. It concludes by discussing challenges in question matching and opportunities for optimizing knowledge graph results.

Marketing

KNOWLEDGEGRAPHISEXPANDING
Google won’t say officially what
percentage of queries evoke a
Knowledge Graph answer but appears
comfortable with a ballpark estimate
of about 25 percent.
-- Steven Levy
http://mz.cm/sic2-dp

1.RANKONPAGEONE
2.TARGETTHEQUESTION
TWO“EASY”STEPS

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Be the Answer: SEO in 2016

1. BETHEANSWER: SEOIN2016DR. PETE MEYERS • MARKETING SCIENTIST • MOZ

2. http://mz.cm/algo

3. http://mz.cm/sic1-dp

4. http://mozcast.com

11. KNOWLEDGEGRAPHISEXPANDING Google won’t say officially what percentage of queries evoke a Knowledge Graph answer but appears comfortable with a ballpark estimate of about 25 percent. -- Steven Levy http://mz.cm/sic2-dp

18. QUICKANSWERS AREDESIGNED FORMOBILE.

19. ANSWERSARE GETTINGMORE DISRUPTIVE.

20. QUICKANSWERS WILLDOMINATE VOICESEARCH.

21. CLOSED ECOSYSTEMS: THEBADNEWS

22. LIVERESULTS:WEATHER

23. LIVERESULTS:STOCKS