Be the Answer: SEO in 2016

•

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Peter "Dr. Pete" Meyers

This document discusses Google's expanding knowledge graph and how it is powering different features like quick answers, knowledge panels, and related questions. It also mentions that Google estimates around 25% of queries now evoke a knowledge graph answer. The document then lists and briefly describes various knowledge graph powered features for answering queries on mobile, for closed ecosystems, for specific domains like weather, sports, and more. It concludes by discussing challenges in question matching and opportunities for optimizing knowledge graph results.

BETHEANSWER:
SEOIN2016DR. PETE MEYERS • MARKETING SCIENTIST • MOZ

http://mz.cm/algo

http://mz.cm/sic1-dp

http://mozcast.com

OURMASSDELUSION

SPOTTHEORGANIC!

SPOTTHEORGANIC!

SPOTTHEORGANIC!

SPOTTHEORGANIC!

SPOTTHEORGANIC!

KNOWLEDGEGRAPHISEXPANDING
Google won’t say officially what
percentage of queries evoke a
Knowledge Graph answer but appears
comfortable with a ballpark estimate
of about 25 percent.
-- Steven Levy
http://mz.cm/sic2-dp

KNOWLEDGECARDS

FEATUREDSNIPPETS

FEATUREDSNIPPETS

RELATEDQUESTIONS

RELATEDQUESTIONS

KNOWLEDGECOMBOS

QUICKANSWERS
AREDESIGNED
FORMOBILE.

ANSWERSARE
GETTINGMORE
DISRUPTIVE.

QUICKANSWERS
WILLDOMINATE
VOICESEARCH.

CLOSED ECOSYSTEMS:
THEBADNEWS

LIVERESULTS:WEATHER

LIVERESULTS:STOCKS

LIVERESULTS:SPORTS

“MEGA-VIDEO”BOX

LYRICS(GOOGLEPLAY)

DEFINITIONCARDS

CALCULATORS&TOOLS

MEDICALKNOWLEDGE

GOOGLENOWCARDS

CURATEDKNOWLEDGE:
GOODISHNEWS

KNOWLEDGEPANELS

KNOWLEDGEPANELS

KNOWLEDGEECOSYSTEM

STRUCTUREDDATA

http://mz.cm/sic3-dp

http://mz.cm/sic4-dp

DOYOUWANTTHIS?

DOYOUWANTTHIS?

INDEXEDKNOWLEDGE:
BETTER NEWS

THETRUTHISOUTTHERE

THETRUTHISOUTTHERE

EXTRACTEDANSWERS

BULLETED/ORDEREDLISTS

RICHLISTSWITHIMAGES

RICHDATAINTABLES

RELATEDQUESTIONS

I’MFEELINGCURIOUS

http://mz.cm/sic5-dp

CANYOUSKIPTHELINE?
#0

FASTTRACKTOTHETOP?
#0
#5

IT’SYOURDATA(RIGHT?)

MISSIONACCOMPLISHED

CHALLENGEACCEPTED

CHALLENGEACCEPTED

POORQUESTIONMATCH

0/1COMBOUNLOCKED!

1.RANKONPAGEONE
2.TARGETTHEQUESTION
TWO“EASY”STEPS

3 TYPES, 3 TACTICS
FUTUREPROOF

1.LOWOPPORTUNITY:MONITOR

2.MIXEDOPPORTUNITY:CHOOSE

3.HIGHOPPORTUNITY:OPTIMIZE

http://mz.cm/glossary

THANKYOUpeter@moz.com • @dr_pete

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Labour Day, observed on the first Monday of September in many countries, is a significant occasion that honors the contributions and achievements of workers. Also known as International Workers’ Day in some regions, this annual celebration serves as a tribute to the resilience, dedication, and accomplishments of the labor force. From its historical roots to its modern-day significance, Labour Day holds deep cultural and social importance that resonates worldwide.

Labour Day Celebrating Workers and Their Contributions.pptx

Labour Day Celebrating Workers and Their Contributions.pptx

Labour Day Celebrating Workers and Their Contributions.pptx

elizabethella096

What is Google Search Console and What is it provide?

What is Google Search Console and What is it provide?

What is Google Search Console and What is it provide?

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Distribution Ad Platform_ The Role of Distribution Ad Network.pdf

Distribution Ad Platform_ The Role of Distribution Ad Network.pdf

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How consumers use technology and the impacts on their lives

How consumers use technology and the impacts on their lives

Micro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdf

Micro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdf

Micro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdf

In 2024, voice SEO will dominate as users interact hands-free, emphasizing long-tail keywords and natural language. Mobile optimization remains crucial for Google's mobile-first indexing, ensuring seamless experiences. Video SEO gains prominence by captivating audiences and boosting engagement. These are some of the SEO trends you have to be updated with because Google in its constant effort to tackle spam is focusing on quality content. Read more at: https://banyanbrain.com/seo-trends/

Major SEO Trends in 2024 - Banyanbrain Digital

Major SEO Trends in 2024 - Banyanbrain Digital

Major SEO Trends in 2024 - Banyanbrain Digital

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W.H.Bender Quote 61 -Influential restaurant and food service industry network...

W.H.Bender Quote 61 -Influential restaurant and food service industry network...

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Choosing the Right White Label SEO Services to Boost Your Agency's Growth.pdf

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[Expert Panel] New Google Shopping Ads Strategies Uncovered

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Labour Day Celebrating Workers and Their Contributions.pptx

Labour Day Celebrating Workers and Their Contributions.pptx

Labour Day Celebrating Workers and Their Contributions.pptx

What is Google Search Console and What is it provide?

What is Google Search Console and What is it provide?

What is Google Search Console and What is it provide?

Distribution Ad Platform_ The Role of Distribution Ad Network.pdf

Distribution Ad Platform_ The Role of Distribution Ad Network.pdf

Distribution Ad Platform_ The Role of Distribution Ad Network.pdf

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How consumers use technology and the impacts on their lives

How consumers use technology and the impacts on their lives

Micro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdf

Micro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdf

Micro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdf

Major SEO Trends in 2024 - Banyanbrain Digital

Major SEO Trends in 2024 - Banyanbrain Digital

Major SEO Trends in 2024 - Banyanbrain Digital

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W.H.Bender Quote 61 -Influential restaurant and food service industry network...

W.H.Bender Quote 61 -Influential restaurant and food service industry network...

W.H.Bender Quote 61 -Influential restaurant and food service industry network...

Choosing the Right White Label SEO Services to Boost Your Agency's Growth.pdf

Choosing the Right White Label SEO Services to Boost Your Agency's Growth.pdf

Choosing the Right White Label SEO Services to Boost Your Agency's Growth.pdf

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