How to Never Run Out of Great Ideas

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Peter "Dr. Pete" Meyers

We are drowning in content, and content marketers are going to have to work harder to stand out. Learn the processes and strategies that can make great content sustainable.

HOWTONEVERRUNOUT
OFGREATIDEASDR. PETE MEYERS • MARKETING SCIENTIST • MOZ

HOWYOUSEEYOURCONTENT
ImageviaShutterStock©2014BestPhotoStudio

HOWTHEYSEEYOURCONTENT
ImageviaShutterStock©2014PhotobankGallery

ROUGHLY7.3MPOSTSPERDAY

YOU=1DROPIN237BUCKETS

CONTENTISAPARODYOFITSELF

SAVETHEBEST
FORFIRST

DELAYINGKILLSPASSION

ImageviaOpenCulture.com

INVESTEARLY&EARNINTEREST

SHATTERILLUSIONSOFGENIUS

HOWWETHINKIDEASWORK

WHATWEFEARWILLHAPPEN

BUILD A
MUSE

THISISCONTENTMARKETING

THEREISDATAEVERYWHERE

NO,REALLY…EVERYWHERE

CREATEANEWPERSPECTIVE

DON’TWAITFORINSPIRATION

BECOMEAN
EXPERT

BEFOREMOZCASTWASBARRY
“Ialwaystookahuman
approachtowatching
theforums,seeingthe
complaintsandthen
usingmyown
judgmenttodetermine
ifitwasalarge
algorithmicchange…”

CAN’TCODE?TRYREADING

PICKANICHEANDEXCEL

GIVEOUTYOUREXPERTISE…

...ANDDATAWILLCOMETOYOU

ImageviaVictoriuscc.Wordpress.com

HARNESS A
SYSTEM

130BLENDERVIDEOS

…ANDEACHONEUNIQUE

379WHITEBOARDFRIDAYS

365DAYS,536RECIPES

…ANDONEMOVIEDEAL
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2,636DINOSAURCOMICS

…ANDJUSTONETEMPLATE

124“VISUALWORKOUTS”

5LOGOS,ANDCOUNTING

REPEATABLE
REPETITIVE

FLEX YOUR
BRAINS

STARTSMALL(TRYCAPTIONS)
“EvenforMing,that’saLOTofweed.”

MAKEAGAMEOUTOFIT
ImageviaImmaterialPlane.com

LEARNTOTELLSTORIES

DABBLEINFLASHFICTION

WHYNOTWRITEANOVEL?

WRITERS
WRITE

WRITERS
WRITE

CREATORS
CREATE

THEY’RECOMINGFOROURLUNCH
ImageviaThePetCollective.tv

…ANDTHEYWON’TORDERSALAD

IT’STIMETORAISETHEBAR

peter@moz.com • @dr_pete
THANKSFORWATCHING!

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How to Never Run Out of Great Ideas

1. HOWTONEVERRUNOUT OFGREATIDEASDR. PETE MEYERS • MARKETING SCIENTIST • MOZ

2. HOWYOUSEEYOURCONTENT ImageviaShutterStock©2014BestPhotoStudio

3. HOWTHEYSEEYOURCONTENT ImageviaShutterStock©2014PhotobankGallery

4. ROUGHLY7.3MPOSTSPERDAY

5. YOU=1DROPIN237BUCKETS

6. CONTENTISAPARODYOFITSELF

7. SAVETHEBEST FORFIRST

8. DELAYINGKILLSPASSION

9. ImageviaOpenCulture.com

10. INVESTEARLY&EARNINTEREST

11. SHATTERILLUSIONSOFGENIUS

12. HOWWETHINKIDEASWORK

13. WHATWEFEARWILLHAPPEN

14. BUILD A MUSE

15. THISISCONTENTMARKETING

16.

17. THEREISDATAEVERYWHERE

18. NO,REALLY…EVERYWHERE

19. CREATEANEWPERSPECTIVE

20. DON’TWAITFORINSPIRATION

21. BECOMEAN EXPERT

22. BEFOREMOZCASTWASBARRY “Ialwaystookahuman approachtowatching theforums,seeingthe complaintsandthen usingmyown judgmenttodetermine ifitwasalarge algorithmicchange…”

23. CAN’TCODE?TRYREADING

24. PICKANICHEANDEXCEL

25. GIVEOUTYOUREXPERTISE…

26. ...ANDDATAWILLCOMETOYOU

27. ImageviaVictoriuscc.Wordpress.com

28. HARNESS A SYSTEM

29. 130BLENDERVIDEOS

30. …ANDEACHONEUNIQUE

31. 379WHITEBOARDFRIDAYS

32. 365DAYS,536RECIPES

33. …ANDONEMOVIEDEAL ImageviaFrockTalk.com

34. 2,636DINOSAURCOMICS

35. …ANDJUSTONETEMPLATE

36. 124“VISUALWORKOUTS”

37. 5LOGOS,ANDCOUNTING

38. REPEATABLE REPETITIVE

39. FLEX YOUR BRAINS

40. STARTSMALL(TRYCAPTIONS) “EvenforMing,that’saLOTofweed.”

41. MAKEAGAMEOUTOFIT ImageviaImmaterialPlane.com

42. LEARNTOTELLSTORIES

43. DABBLEINFLASHFICTION

44. WHYNOTWRITEANOVEL?

45. WRITERS WRITE

46. WRITERS WRITE

47. CREATORS CREATE

48. THEY’RECOMINGFOROURLUNCH ImageviaThePetCollective.tv

49. …ANDTHEYWON’TORDERSALAD

50. IT’STIMETORAISETHEBAR

51. peter@moz.com • @dr_pete THANKSFORWATCHING!