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Surviving Google: SEO in 2020
THEGOODOLDDAYS
Surviving Google: SEO in 2020
WELCOMETOTODAY
...ANDITGETSWORSE
MOZCASTSERPSWITHVERTICALS
NEWSRESULTS
IMAGERESULTS
IN-DEPTHARTICLES
(JUNE 30, 2015)
ADDINTHEKNOWLEDGEGRAPH
KNOWLEDGEPANELS
KNOWLEDGECARDS
FEATUREDSNIPPETS
VERTICALS
ADDINSOMEENHANCEMENTS
VIDEOTHUMBNAILS
MEGA-VIDEOS
REVIEWSTARS
EXPANDEDSITELINKS
KNOWLEDGE GRAPH
VERTICALS
ADDINSOMELOCALFLAVOR
LOCALPACKS
LOCAL1-BOXES
SNACKPACKS
ENHANCEMENTS
KNOWLEDGE GRAPH
VERTICALS
ANDFINALLY,LET’SGETPAID
PAIDSHOPPING
ADWORDSADS
LOCAL ENTITIES
ENHANCEMENTS
KNOWLEDGE GRAPH
VERTICALS
REVENGE OF THE
KNOWLEDGE
KNOWLEDGECARDS
KNOWLEDGEPANELS
KGISANECOSYSTEM
ENDLESSANSWERS?
HUMAN-EDITED
KNOWLEDGE
DOESN’TSCALE
FEATUREDSNIPPETS
BUILTONYOURDATA
AWORKINPROGRESS
WHAT’SAQUESTION?
DOUBLETHEANSWERS
IT’SJUSTBEGINNING*INTESTING*
AREANSWERS
BEINGDRIVEN
BYMOBILE?
ISYOURNICHE
SAFEFROM
DISRUPTION?
ISITREALLYMYDATA?
WHATIFICHANGEIT?
SIXMONTHSLATER…
PULLEDFROMPAGE1
COULDWESTEALIT?
SIXWEEKSLATER…
ACTNOW,CASHITIN
THERISEOFGOOGLE
CONTENTKING
DEFINITIVEANSWERS
DOMINANTENTITIES
VERTICALTAKEOVERS
DATAPARTNERSHIPS
COMPETITIVETOOLS
SMARTALGOS
LEADTOSMART
DATACURATION
CURATORTOCREATOR
MOREISONTHEWAY*INTESTING*
WHATNICHEISNEXT?*CONCEPT*
BUILDDEEPCONTENT
ADDVALUE&INSIGHT
BRINGYOURA+GAME
ITCAMEFROMTHE
MOBILESERPS
LETSTALKABOUTMOBILEGEDDON
GOOGLEGOTWHATTHEYWANTED
OVERHALFOFUSAGEISMOBILE
MOSTACTIVITYSTARTSONMOBILE
Towardstheend of last year we
launchedsome prettybig design
improvementsfor Search on mobile
and tabletdevices (mobile first! :-).
-- JonWiley (Google)
WELCOMETOTHEMOBILE-FIRSTERA
DESKTOPCAROUSELS
CAROUSELS
WERECREATED
FORMOBILE
DESKTOPSNACKPACK
SNACKPACKS
WEREBUILT
FORMOBILE
REMEMBERTHISONE?
NEWCONTENT
DOMINATES
ONMOBILE
RUNYOURNUMBERS
ATTACKOFTHE
AD HYBRIDS
PAIDHOTELBOOKING
PAIDPRODUCTPANELS
PAIDONLINEMOVIES
PAIDONLINEMUSIC
PAIDONLINEBOOKS
PAIDMUSIC,PART2
ISTHISACLOAKEDAD?
GOOGLEISA
COMMERCIAL
ECOSYSTEM
APPPACKSCAN
REPLACEUPTO6
ORGANICSPOTS
LOOKTOMOBILE
TOSEETHE
FUTUREOFADS
ISTHISTHEFUTURE?*CONCEPT*
COULDADSESCAPE?*CONCEPT*
EXPLOREALLOPTIONS
CANWESURVIVE
THEFUTURE?
DISAPPEARINGSERPS?
WILLVOICE
BETHEDEATH
OFSERPS?
WHATIFEVEN
KEYWORDS
DON’TMATTER?
TODAY,THISMATTERS
SO,BURYYOURHEAD…
…OROPENYOUREYES
SHORTTACTICS,LONGSTRATEGY
Surviving Google: SEO in 2020

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Surviving Google: SEO in 2020